Preparations for the Easter celebration are already in full swing in many countries. People think about how they will celebrate this April and what they need to buy. Therefore, now is the time to remind your subscribers about your offers and create a pleasant mood to prepare for the holiday.

We have collected the best ideas for the design and text of Easter emails to make it easier for you to prepare your Easter Email marketing campaign.

Why you should do Easter email marketing and send an Easter sale email

Easter is a popular holiday, and your subscribers are already in a shopping mood. See what the National Retail Federation Easter shopping statistics for 2022 reveal. For example, 80 percent of Americans plan to celebrate Easter and are willing to spend $20.8 billion on various purchases and gifts. Families with children indicate that they spend nearly $250.

For many, Easter is the fourth most celebrated holiday after Christmas, Mother's Day, and Back to school. And this is reflected in the number of purchases, especially for food, kitchen utensils, and home decorations. So, if your business belongs to one of these categories, it's time to act.

But even for those who offer other products, an Easter email marketing strategy can be profitable, with 66% of consumers planning to give gifts. Your customers are expecting your Easter email campaign, so do not deceive their expectations.

Bright and memorable Easter campaigns will help you communicate with your subscribers and stand out from your competitors.

Easter email design tips

Let's start with design tips to make your emails memorable and give them the Easter spirit.

Include spring and Easter themes in your email design

Be sure to tailor your branding design by adding a spring and Easter theme with family, food, and games.

For example, you can do things like this:

• arrange product cards in spring design;
• add Easter symbols — eggs, bunnies, chickens, baskets such as placing items in Easter baskets or giving a discount coupon from an Easter Bunny;
• use pastel colors, like in the email example below.

(Source: Milled)

Bring the Easter Bunny to subscribers' inbox

The Easter Bunny, the cutest holiday hero, will cheer you up. You can use an image of a real rabbit or a cartoon bunny in your design. Or it could be chocolate bunnies. Decide for yourself.

See the example: the strategic product placement of Easter bunnies made of chocolates from a candy brand is quite effective.

(Source: MailCharts)

Use Easter eggs in your email design

Use the Easter aesthetic with an Easter egg email design. You can see hundreds of examples of the successful use of Easter eggs for email design.

No matter which way you choose, Easter eggs are sure to set the mood:

• colorful or chocolate eggs as the main picture of the banner;
• background of many small eggs;
• breaking eggs in GIF animation or as a gamification.

(Source: MailCharts)

Put products in the Easter basket

Another bright symbol of the holiday is the Easter basket. You can put your products in it or use it as an embellishment for your email design.

(Source: Email from Sugarfina)

Ideas for making emails interactive and engaging

Use animation, engaging techniques, interactive elements, and gamification to create a more festive mood. Here are some exciting ideas for this.

Make your email stand out with a fun Easter GIF

Animated GIFs are a great way to add a fun element to an email. The movement attracts subscribers' attention, delays in the email newsletter, and the right image creates a mood.

In our article, you will find several examples of using GIFs. The example below shows how the brand offers a promo code, creating intrigue at first until you see what is hidden in the egg. It can be jumping rabbits, eggs, and much more.

(Source: MailCharts)

Create an Easter theme game

Gamification in email marketing is the modern trend, especially on Easter when games are part of celebrating. You can use such games as “Spin the wheel” or “Find a pair” or make something special.

See the example of the easter game. The game's goal is to catch the patch and get a bonus.

(Source: MailCharts)

One more example is a Stripo easter AMP game. We sent out this email on Easter. Users had to collect figures hidden behind choco eggs. Then summarize these figures, enter the total sum, and get the discount if the sum is correct. They would see the "Try again" notification if the sum was incorrect.

You can try and check the web version here.

Add a countdown timer to your Easter email

Email countdown timers show the subscriber that the special offer time is about to end, so hurry up. People are afraid to miss out on a discount, so the click-through rate is growing.

(Source: MailCharts)

Check out our guide if you need to learn how to embed a countdown timer in your email.

Some Easter marketing tricks in emails

One more block of our tips concerns email marketing and customer behavior.

Make an Easter offer

Many customers look forward to an Easter sale or big holiday discounts. Use this time to increase sales by making an exciting offer that will be impossible to refuse. This strategy is perfect for online stores that are planning a holiday sale.

(Source: MailCharts)

Here's one more exciting example of an Easter discount. GIF animation makes it, so you will definitely notice this offer.

(Source: DealTown)

Hide an Easter egg in your email

An Easter egg in an email is a clue subscribers need to find. Use this move to give your subscribers an egg hunt.

For example, it could be:

• teasers of announced products;
• return to the best products;
• hidden discount coupons.

Create intrigue around your Easter email on social media before the campaign goes live. Use it as a way to get more subscribers to your mailing list.

Set up a virtual Easter egg hunt on your website

Easter Egg Hunt is one of the famous Easter pastimes familiar to everyone since childhood. It will be a good way for you to direct customers to your website, explore different pages and place an order to use the gift you win — a special discount or other bonus.

And if you ask subscribers to share the victory with a friend, gamification will go viral.

Here is what you need to do to start your egg hunt:

• draw a clever subject line, for example, "The hunt has begun";
• explain to subscribers the rules of the Easter egg hunt and invite them to your website;
• highlight the award information in large print or stickers.

Check out some exciting engagement mechanics and email designs created by the Daniel Footwear brand. They invite subscribers to the site to find one of the three eggs and get the corresponding prize.

(Source: Freshmail)

Remind about the long easter weekend

Easter time is a period when many people have a long weekend. People start celebrating on Friday. Easter Monday is an official public holiday in Canada, Australia, parts of the UK, and some European countries, including France and Germany.

So it's a good idea to send out your Good Friday and Easter Sunday specials and an email from the "Your Last Chance" category on Monday.

Easter email subject lines and copy

What is essential to remember when writing the subject line for an Easter email campaign? It should be memorable, exciting, and fun. It's great if it also contains a promise of benefits for the subscriber.

Use puns and fun wordplay

Making puns is one of the most popular Easter pastimes, so be sure to add puns to your emails — subject lines, preheaders, copy, and even calls to action. Make your brand stand out with humor and creativity.

The most popular Easter puns are:

• eggs-traordinary offer;
• every bunny;
• hoppy Easter;
• egg-cellent.

(Source: Email from Lenox)

Have you got an idea? Be creative and develop your own interesting combinations and puns to use later in the subject line and as a bright header on the banner.

Don't forget to put Easter emoji in the subject line.

Examples of Easter subject lines

1. Happy Easter! Try to catch the patch! — Happiness Brand.
2. Every bunny loves Easter — BloomNation.
3. 3...2...1… 🐣 Our Easter Sale is about to end — FRANK AND OAK.
4. 🐣 £10 and under Easter homeware — Matalan.
5. This is HOPPIN’ Good! GIANT Inflatable Easter Eggs — Swoozie's.
6. Don’t Miss Out On These Eggs-Traordinary Offers… — Ancient Treasures.
7. Make Everyone Hoppy 🐰 — Miles Kimball.
8. 25% off baskets for every bunny — Lillian Vernon.
9. There's still time to have HoneyBaked Delivered for Easter!🚗💨— Honey Baked Ham.
10. Some bunny loves you - last chance for free shipping by Easter! — Sugarfina.
11. Crack Open Your Easter Treat 🐣 — Boohoo.
12. We've Got Something Better Than Eggs.... — Boohoo.
13. Don't forget your special Easter offer...🐣 — Wonderbly.
14. Our Easter Sale rating: 🥚🥚🥚🥚🥚 — Frank and Oak.
15. Celebrate a Dinnerly Easter with us 🌈 — Dinnerly.
16. 25% off is hopping away 🐰 — Quip.
17. Go straight to size (and basket): Up to 40% OFF sale — Boden.
18. An egg-cellent Easter basket for you... — Uplers.
19. Happy Easter Monday! Enjoy FREE delivery on us — Florence Scovel Jewelry.
20. 40% Off ENDS TONIGHT! Voucher inside just for you 😍 — Pet Circle.
21. Easter Shipping Deadline is Coming — Dana’s Bakery.
22. Your Checklist for an EGG-stra Special Easter 🐣 — Pottery Barn Kids.
23. NOW 50% OFF: Fill your Easter basket 🌷🐇 — Carter's.
24. The Easter bunny’s on his way 🐇🐣 — Trouva.
25. Celebrate Easter with New Zealand Lamb 🐏 — Gourmet Foodstore.

Use a non-banal call to action

Put the wordplay on your call to action as well.

(Source: Email from Rituals Cosmetics)

Easter email inspiration: Easter campaign examples

To sum it all up, we collected some great Easter email examples for your inspiration. Pay attention to how every part of the emails works: from the subject line to the structure, design, and special holiday offers.

Subject line: 🐣Easter gifts for every bunny🐣

Sender: Habitat

The brand does everything to make you buy easter treats and gifts. They start from an attractive subject line with easter wordplay, then use both main easter images — eggs and bunnies — in funny animation and further in product cards. And all this is decorated in light colors — soft yellow and blue.

(Source: MailCharts)

Subject line: CandyDrop: Available Exclusively At Sugarfina. 💌

Sender: Sugarfina

Brand Sugarfina have added a delicate spring theme to their Easter campaign, fun animations, and an explanation of how easy it is to check out in this holiday hustle and bustle. The email's central message is that you can easily and quickly make a sweet Easter gift to anyone.

(Source: MailCharts)

Subject line: $3.99 shipping on all orders! Get hoppin’ & start shopping!

Sender: Current

In this example, we liked the enticing email subject line that shows the benefit and simultaneously plays with the call to read the email with humor. Bright colors and cute bunny ears on the main banner were chosen for the template, which creates a cheerful and light mood.

(Source: Milled)

Subject line: Your Checklist for an EGG-stra Special Easter 🐣

Sender: Pottery Barn Kids

Here's everything you need to celebrate Easter in one email with a great pun subject line. The visual part of the email is thought out to the smallest detail, both in colors and images. The brand offers its subscribers a checklist of holiday purchases, allowing them to show care and offer their products simultaneously.

(Source: Milled)

When should you send Easter emails?

We could say it's impossible to start an Easter email marketing campaign too early. Some brands started their marketing campaigns even in February. For example, the brand sent this email on March 7, 2023, so subscribers would already begin preparing for the holiday.

(Source: Milled)

But even if you haven't started the campaign yet, all is still possible. Don't waste your time. Easter is coming. Try to send your newsletters at least 7-10 days before Easter Sunday, especially if you have a special offer.

Easter templates from Stripo will help you make it easier and faster.

Get Easter email templates from Stripo

We hope you've been inspired by the ideas and examples and are ready to create your Easter newsletter. To make it easier for you, we have prepared Easter templates for you. Choose what suits you, and go ahead.

Easter template with gamification

Game, personification, and fun wordplay on the banner. It's a good recipe for an Easter email.

(Source: Stripo template)

Easter template with a countdown timer

Many Easter eggs on the main banner, pastel colors, and Easter-themed product cards will make your fashion brand's holiday email memorable. And the countdown timer will remind you that you need to hurry up with an order at super prices.

(Source: Stripo template)

See more Stripo easter email templates.

Wrapping up

As you see, Easter allows you to increase your advertising activity and attract subscribers to shop on your site. Get the best ideas to make your Easter emails bright and interesting.

Create really eggcellent Easter emails. And by the way, don't forget to wish your subscribers a Happy Easter.