The holiday is coming. 

This is the day when most countries celebrate dads. With your Father's Day Email campaign you need to remind customers the traditional holiday is coming and that they need to get presents.

And if they find your emails heartfelt enough, they will buy from you.

By using Father's Day email templates you can create a proper campaign in under 10 minutes:

We hope that great Father’s Day email subject lines and the best email examples given below will get you inspired and help you build your most powerful email campaign ever.

Ways of writing catchy Father’s Day subject lines

This is a relatively small holiday compared to others, but this is the time when people show their appreciation for dads. So Father's Day campaigns that take advantage of this should do well.

Way 1. Adding some emotion to your father’s day email subject lines

Father's day email subject line that shows love and respect for fathers are bound to be opened. You can use quiet messages like this to draw the attention of your customers.

• Like Father, Like Son — The Tie Bar.

• Don’t forget your dad this Father’s Day — Divine Choco.

• What your dad really wants this year — Groupon.

• Thank you, dad! — Patagonia.

• Let’s celebrate the heroes in our lives this Father’s Day — Dove.

• Show your appreciation this Father's Day — Burst.

• Never a dull moment with dad — HARRY’S.

• The Chronicle—Four Fathers — Taylor Stitch.

(Source: Email-Competitors)

Way 2. Giving a helping hand

Not only do we need to remind our users about the upcoming holiday, but also help them choose the perfect Gift ever in no time.

However, please do not just say “Shop with us”, “We give you a 20% discount”. Give recipients a clue of what gift you suggest they buy for fathers.

• Don't forget to get Dad something amazing! — Gaelsong.

• Shop Great Gifts for Dad — Dooney & Bourke.

• Perfect Father’s Day gift ideas — Kitson Couture.

• Awesome Father's Day gift for the Rad Dad in your life — WIRED.

• Don’t Worry, We Know What Dad Wants — DTLR.

• Free P&P | Perfect for Father's Day — Hiho Silver Jewellery.

• Still, need a gift for Dad? We’ve got the answers — RalphLauren.com.

• DEADLINE: Father's Day printed cards — International Rescue Committee.

• Perfect Gift For Father's Day - Complimentary Personalisation for a Limited Time — Aspinal of London.

• Father’s Day Rescue Gift is here! — International Rescue Committee.

• Treat your Father to something delicious this weekend! — Baking Bites.

• High-tech fathers deserve smart tech gifts! — CentralComputers.com.

• The Father of All Father's Day Feasts — Shoney's.

(Source: Stripo template)

Way 3. Getting into the holiday spirit

These ones play around the festive aspect of the season. Celebrating Father's day is much more fun when receiving Father's day emails with a subject line like these:

• Fun & Inspiring Quotes About Dads? — Parade.

• The best dad jokes EVER ❤️ — Country Living.

• What's better than a dad joke? A dad book! — Penguin Random House.

• How we’re spending Father’s Day. — Boden.

• Here are the World’s Greatest Father’s Day Ideas! — Freeosk.

• 3 Simple Ways to Celebrate Father's Day — Guideposts.

(Source: Email-Competitors)

Be sure to spread emotions of the parent-child relationship with your Father's Day email templates.

Way 4. Helping “kids” get presents in time 

Why is there always a last-minute rush at Christmas, or the day before Valentine’s Day? Pretty common situations, as well as seeking gift advice. Because most people realize at the last minute that they need to get something, and they need to get it fast. Сreate an appropriate Father's day email subject line using these as an inspiration for yours:

• Get it in time for Father's Day! — Gap Factory.

• Father’s Day is SOON—See Our Gift Picks for Dad! — Athleta.

• It’s almost his day. Get ready. — Sonos.

• ⚡ FLASH SALE STARTS NOW + FATHER'S DAY GIFT GUIDE? — Banana Republic.

• You know it’s almost Father’s Day, right? — Dollar Shave Club.

• 1 day left for dad’s special gift — HARRY’S.

(Source: Really Good Emails)

Please be advised that you can set your Father’s Day subject line and even add emojis right in Stripo editor.

Father’s Day email examples

Now that we have the subject line taken care of, what do we put in the email itself? Some companies take this opportunity to promote their products outright. But that might not work. Then what? Try...

1. Spreading emotions — HARRY’S

Everything we have in our lives, we owe to our parents. Those lucky of us had a great childhood due to these people. We all cherish and celebrate moms for their care, support, and delicious dinners. While fathers are stuck in our memories as someone we had a lot of fun with. They taught us to play basketball, baseball, ride a bicycle, and gave hundreds of tips on how to build relations with boys/girls.

Then why not get really creative and add an emotional aspect to Father’s Day email marketing campaign for your customers?

(Source: Really Good Emails)

In this promo, HARRY’S reminds us of the sweetest memories from our childhood. This Father’s Day email brought me memories of those happy holidays I had with my family, of my father doing his best to make me smile and laugh. 

Of course, such photos make us want to get the best gift for our dads.

2. Sharing ideas — Red Tricycle

(Source: Email-Competitors)

You’re not selling anything? Not a problem. You still can be a part of the holiday preparations. Share your ideas on how kids (not only daughters) can celebrate this day with fathers like in this Father's day email example.

Maybe now it’s our turn to make dads smile?

3. Being useful — Freeosk

(Source: Email from Freeosk)

What useful things can you do for your clients? For instance, instead of just selling your products, you could share some useful information.

It is a really simple example and won’t involve too much work.

If you are a hosting company, for example, you could create a special promo landing page valid on Father’s Day that has more useful for customers’ information.

4. Announcing sale in an appropriate manner — Stripo

Of course, in Father’s day email marketing, we promote our products. We offer sales. But we still do with the vibe of this holiday in mind.

5. Spreading the holiday spirit — Country Living

(Source: Email from Country Living)

Can you imagine a Father’s day without the usual dad jokes? However, most of these dad jokes are forgotten.

Remind your customers about the fun times they had with their fathers using fun imagery and cringe-inducing jokes.  And Father's day emails are a handy way to have good-natured fun and remind a favorite dad joke.

6. Introducing a special bundle — Hawthorne

(Source: Really Good Emails)

Let's go back to gift guides for a moment. As we have already said, choosing a gift is a complex process and your task is to help subscribers choose a worthy gift for this holiday. It would be a great idea to send out an email where you will present an exclusive bundle dedicated to this particular holiday, as did the manufacturer of skin care products Hawthorne. This will help your brand stand out from the competition.

7. Cutting the prices — Onsen

(Source: Really Good Emails)

Thematic promo codes are another good way to fuel shoppers' increasing willingness to buy presents and increase your sales. Towel manufacturer Onsen in their emails not only advertise their products but also provided a promotional code for a 20% discount.

8. Embracing cartoonish style — Nike

(Source: Email from Nike)

Even if your audience is far from childish, no one forbids you from using cartoon characters in your emails. This approach adds extra lightness to your newsletter and, in addition to the desire to buy something, will make the recipient want to smile. A great example of this approach is listening to an email from Nike on Father's Day.

9. Making good deeds — Epilepsy Foundation

(Source: Email from Epilepsy Foundation)

If your organization is charitable or you want to do a good deed on Father's Day, then emails are a great tool to notify your audience and get them involved. Epilepsy Foundation, a global organization dedicated to the welfare of people with epilepsy and seizure disorders, has created a special email with congratulations and an opportunity to donate to their foundation.

10. Providing discount codes — D'Artagnan

(Source: Email from D’Artagnan)

Almost all men love meat, barbecue, and everything connected with it. The producer of the highest category of meat Dartagnan on Father's Day presented a special discount code for a discount, which he sent out to his audience in an email. A great solution to please the audience and increase sales.

Dos and don'ts of Father's day email design

We've put together a few rules of what to do and what not to do when creating holiday emails for dads.

Dos

• Feel free to leave blank spaces in your email. This will help make it less cluttered;

• Your brand logo should be easily recognizable and readable;

• Create eye-catching CTA buttons.

Don'ts

• Using large images. Compress all images for email so that there are no delivery problems and they are displayed correctly for users with slow Internet;

• Neglect of tests. Always check your emails and conduct test mailings to special mailboxes. This will allow you to identify email problems before they go to the recipients.

One thing to do before you start your Father’s Day email campaign

Many of us know Chubbies for their unique style, unique design, and very interesting manner of communicating with customers.

I knew them as a brand that brings lots of fun. But their email dedicated to the aforementioned holiday really touched my heart — they asked all those for whom Mother and Father’s Days are a sensitive subject to opt-out of dedicated newsletters.

(Source: Email from Chubbies)

Indeed, why not let users skip these emails if they, for some reason, are not going to celebrate this wonderful, yet very delicate holiday?

Final thoughts

To build a perfect, powerful, interesting, and effective Father’s Day campaign, ask yourself — if your engaging email would convince you to get a gift and surprise dad, or would it convince you to go visit him on this day. And if the answer is “Yes”, then your email is ready to rock and drive sales!