17 Social Media Powerhouse Influencers
“whose social media marketing skills could be classified as lethal weaponry.”
When people think about what it takes to become an “Insane Marketer,” they think they need a Harvard Ph.D.
Not necessarily true
In fact, you can become a highly profitable marketer– just by making a few tweaks (but strategic) to your MARKETING PLAN.
Our list of 17 social media influencers share strategies they actively use to buildmultiple 6-figure businesses.
And some are the same principles I use to build 5 businesses.
The Good News:
You don’t have to be a social media influencer to benefit.
Anyone can add these tweaks to their marketing strategy.
That’s what makes them so Powerful!
Let’s dive in.
**Affiliate links may be included within this post.
Kara Bell:
- Business Forecaster
- Creative Thinker
- Analytical Brand Master
Kara quit her $200,000+ NYC law career to start an AGENCY. Her agency is a creative brand that people will fall in love with.
She’s a creative thinker, business forecaster, and very analytical who sees business in a unique simplified way.
Top 10 Unique Tactics from Kara
A recent study found executives who received both coaching and training increased productivity by 86 percent vs those who received training only, which increased by 22 percent.
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- Words, titles, or impressive credentials in your bio won’t cut the mustard. Everyone is a coach, strategist, or mentor. If you want to be seen as the go-to resource in your niche, help clients see beyond their problems.
Start Here:
(1). How has your industry changed?
(2). How can your clients prepare for the change?
(3). Are those commonly known beliefs in your industry still true or are people repeating outdated points of view?
- Two reasons why we fail on Social Media.
(1). We try too hard to do something different.
(2) We only film when inspiration hits.
- Entrepreneurs shouldn’t ask family and friends for business advice.
Why? …. Because
- They’ll tell you what they think you want to hear.
- Or try to talk you out of your business ideas.
- Friends and family play different roles.
- Listening habits – are a much better reflection of who you are than most conversations.
If your customers are gen x don’t try to fit them into any norms.
…. Why?
They aren’t normal. And Neither should your “BRAND BE”.
- Tips to Disrupt an Industry.
- Write down all the assumptions about the industry.
- Come up with crazy ideas on how you can disrupt it.
- Record how you can make this happen.
- A brand is not what YOU say you are…
…it’s what your customers say you are.
- What you should know about “customers’ decision options.”
- Customers prefer only a few choices.
- They would rather you decide.
- Too many choices confuse them.
- Confused people do nothing.
- There is one type of business that will stay ahead of its competition in the coming years.
……. Businesses that combine in-store and digital shopping, will comp their,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,, COMPETITORS.
- The reason Nike is the Powerhouse company.
- They completed a clear branding message.
- The brand clearly speaks to its audience.
- They simply articulate their category, benefits, and reasons to believe in their product.
- What is a brand?
Jeff Bezos’s definition: of a brand is what people say about your company when you are not in the room.
It’s the feeling that people take away when they interact with your business.
According to Forbes:
There are 5 components of a strong brand.
- Purpose
- Vision
- Values
- Brand differentiation
- Brand experience
Kara E.Bell
TikTok@karabel
Brand advisor to personal and businesses
Moving on….
KJ Miller
- MBA from Harvard
- Lectures at Yale
- CEO and Founder of MentedCosmetics
KJ shares elite business tips broken down into digestible bite-size pieces.
If you are tired of hoping, wishing, and praying that your business will work… check in with KJ, she is on Point!!!
KJ’s Tiktok tagline is “I got an MBA so you don‘t have to”.
72% of customers trust a business more after an influencer's recommendation.
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Top 10 Business Tips from KJ Miller
(1) Negotiation: one of the most sort-after classes at Harvard.
The first strategy you learned in class is BATNA.
BATNA stands for “Best Alternative to a Negotiated Agreement.”
When negotiating know your BATNA, worse case, and best case.
As a result, you’ll know when to hold and when to fold.
(2) KJ shares a case study of women in leadership, as it was presented at Harvard Business School (HBS).
The case study is about a woman who worked in a corporation who EXCELLED masterfully. As a result, the students wanted to know more about the woman.
Further into the study- students began to give their opinions about the female protagonist.
She was viewed as:
- Cold
- Calculating
- Manipulative
- and not someone people would want to work with
Later the professor reveal that the case was a fictionalized case.
Initially, when it was written 2+ yrs. ago it was written in two versions.
- 1= female protagonist
- 2= male protagonist
The male protagonist was deemed as:
- Confident,
- Assertive
- And someone they wanted to be in business with
The moral of the story: female leaders are Prejudged.
Labeled as:
- Cold
- Manipulative
Men who climb the same ladder are assertive and confident.
40% of Fortune 500 companies use business coaching to train and develop their executives, according to 2011 Hay Group study.
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(3) Porter’s 5 Forces
Wat!!!!!
Porter’s 5 is a framework used to understand the attractiveness of an industry.
(1) the first force is industry competition- how many people are you competing against?
(2) Potential of new entrants- how likely is it that others will enter the market?
(3) Power of suppliers- how powerful are the people you’ll need to help you get supplies?
(4) Power of customers- are there customers?
(5) Threat of substitute products- is there a good substitute for makeup?
The industry said no because even during the pandemic, we purchased cosmetics.
(4) Pricing question: How do you price your products?
3 components of product pricing.
- Cost
- Competition
- Brand promise
Cost– what is the bottom-line cost/floor? This should be based on the price of materials, marketing, and profit.
Competition -what are your competitors charging for the same or similar items? This matters because it indicates what your target market is willing to pay. Charging MORE can be RISKY!
Brand promise– what is your USP… is it low prices, fast service, or, one-of-a-kind, etc. If you are promoting affordability, then your price must “reflect your promise.”
(5) The thought of competition, stop many founders from getting started…
…………. If you’re filling a void, Go for it!
(6) No shade meant…. KJ created a TikTok stitch on a luxury T-shirt brand.
KJ noted she has luxury pricing knowledge.
There are two principles of luxury pricing:
- Quality
- Scarcity
Unfortunately, that product line doesn’t meet either of those.
They should consider going back to the drawing board. Regarding quality, you can find the same quality on other sites for less. The same goes for the designs.
(You must see and judge for yourself).
I agree the T-shirt doesn’t look luxurious=$142.00 for a basic-looking T-shirt.
(7) KJ, was business school pivotal, and did it change your trajectory?
KJ noted – the network changed her trajectory.
Her first round of funds came from a Harvard alumnus.
She avoided downsizing, because of Harvard friends who were partners.
When big hairy questions arise, she calls on her alumnus.
(7) KJ does a quarterly zoom call with her team, called a sprint.
They address projects that could take weeks or months to complete. The sprint requires everyone to focus on one project for 5-6 hours in one day.
It’s highly Effective.
(9) Congratulations KJ on MentedCosmetics Ultra’s Launch….
The setup looks beautiful. I’m sure you’ll disclose how you accomplish this feat….
……(Oh, your makeup looks beautiful, clean, and natural with a pop of color).
(10) What a great way to end, KJ’s 10.
We know this article was a mouthful. And can be used as a critical asset to include in your strategic marketing plan.
For your convenience, we created a PDF to make it easier for you to save to read later.
Click here to download the PDF
Story Time:
KJ shares a story about when trying to raise her first round of seed money. She tells of one investor who went AWRY.
The investor basically, showed his ASS#$% over the phone, (Figuratively Speaking).
His issue- he had another preferred marketing concept. His preference wasn’t KJ’s
…homeboy got belligerent ….
Praytell, he wasn’t the primary investor; KJ was introduced to him by another investor.
The primary investor wanted her to toss over the idea to his friend.
……KJ thought if this is the kind of company you keep -I don’t want any association with either of YOU!!! she walked away.
The moral of the story,
Don’t Take Shi## (((( from anyone!
KJMiller
TikTok @iam_kjmiller
CEO and Founder of MentedCosmetics|Yale Lecturer|Harvard Grad
That leads me to….
Kasey Brown
- Founder and Owner
- TikTok Ad Strategiest
- Offer Free Advice on TikTok
Kasey confesses leaving her $200K job to start her business was SCARY!
However, she remained steadfast with her mantra …
“You can only receive abundance when working in alignment”.
Top 10 NO-Fluff Tips from Kase
(1) Breaking News!!!
The person with the best product or service is not the winner.
… it’s the person with the most attention.
(2) Kasey suggests that until you hit 7- figures/ stick to one product and one platform.
(2) What do confused people do? …NOTHING.”
When customers land on your site and see 10+ options.
…………. They do nothing.
Simplify your Offer…..
(3) Question: how to go from 0-$50,000 a year?
Conversion average 3%
Average customers sell $40
3200 pageviews needed
How do you get 3200 monthly customers to visit your site?
- Create 3-5 TikTok videos /per day/ 30 days,
- One should go viral
- 3200 visitors to the website
- Rinse and REPEAT.
(4) Brilliancy!
Get Drake’s attention.
But anybody can use this strategy.
Drake has a candle business – Kasey notices a gap in their marketing strategy.
Drake is losing millions of dollars EVERY DAY!!!!,
……he could earn more MONEY without any extra work.!
Even if you’re not Drake – follow these steps.
16,000 visitors per month X 3% conversion the average order value is $100 = $50,000/ per month.
How to Improve…
- Improve his Facebook and Google Ads
- Add user-generated content.
- Build an audience off Drake’s IG account
- Market to your 116 M IG followers (include an ad)
- Set up TikTok ads
- Incorporate email and text marketing
Here’s an email platform great for beginners
This could 10x their revenue.
If you see Drake tell him to get in contact with my girl Kasey!!!!
Want to save this article for later….
Get your “FREE” copy NOW. Click on Image
(5) TikTok Algorithm Change:
- They’re showing creators content to new users/not followers
Solution:
Add a brief intro to each video, assume everyone is new.
(6) To business owners- email marketing should equal 30% of online sales.
Need help?
View hundreds of email marketing campaigns @ (Milled.com)
Hadn’t built your email list YET, here’s one of the easiest platforms I come across.
(7) Are you an online marketer?
Here’s a lethal weapon…. It’s called Thieve. It provides the best trending products on AliExpress. …. It connects you straight to the vendors.
(9) Reviews help your conversion rate by 30%.!!!
(10) – Kasey left her cushiony job in the middle of the pandemic.
Two weeks later she had 3 clients
After three months – she earns $30,000 in recurring revenue
Less than two years later, over 1M / twenty team members
Kasey Brown
TikTok @marketingkase
TikTok Ad Strategist
70% of teenagers say they trust influencers more than traditional celebrities.
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Latasha Brooks
- Owner of Moneybaggs623
- Specializing in government contracting
- Passionate and LOVES helping Others
GET “Government contract ready.”
Latasha is well-versed in many arenas, but she’s the go-to
person if you’re interested in government contracts and grants.
Her slogan:
“Paid and free not booked and BUSY”.
(Bonus she’s my homegirl in NC but from VA…)
Top 10 Helpful Tips from Latasha
- The Songs you Sing will MANIFEST.
……. It’s a whole lot of money in this motherfuc#@@er
…………………….(Looking in her wallet)
- STOP paying for “FREE” Stuff!
The government has free Grant resources.
Juicy Tip…
Another 1.5 trillion-dollar spending bill was recently signed.
- Questions: How to grow your business?
- Audit your business- to determine where you are
- Create a game plan or business marketing strategy
- Learn your target market desires
- Market directly to your target audience
- Business Credit Info
3 Pillars of Business Credits.
- Tier#1 -obtain 5 net 30 accounts
- Tier #2- secure store cards or credit cards
- Tier #3- get revolving accounts.
- Lastly, pull your business credit profile monthly
- Significance of a Business Plan.
- A requirement before securing traditional funding
- Contain marketing and advertising tactics
- Keeps you focused on your USP
3 different plan levels, basic, standard, and investment plans.
- Question: Do new businesses need, insurance, and a website …. Yes..
To learn more get Latasha’s checklist, it addresses those questions.
- Getting “government ready”, can take from 24/hrs. to a week.
“Reminder”
The government has free classes and Latasha has free and paid resources.
- Visit Latasha’s website; she has a wealth of resources including grant and government contracting info.
- MBE certification fees?
- Most states don’t charge
- Beware of those third-party companies.
States that charge, the cost is around /$2-$300.
if you see $900 or more, you are dealing with a 3rd party.
- WOSB Authentication
Business owners can apply directly through the SBA for FREE….
Latasha Brooks
TikTok @moneybaggs623
Mult-6- Figure Business Coach
Even More….
On to another great…
Todd Collins
- Coo@beamedmedia
- Social Media Marketing
- Branding Specialist
Todd is down-to-earth and treats everyone the same.
He believes your best investment is to invest in yourself! Todd’s tips are actionable, easy, yet highly Effective.
Top 10 Impactful Tips from Todd
- When creating videos if you say the word “YOU” in the first 5 seconds your overall views increase by 97%.
- Creating TikTok videos isn’t as difficult as most people think.
Cameron’s seafood success story:
- Cameron’s followers went from 4K to 170,000 followers per month.
- Replaced their $5-10,000 monthly Google/ Facebook ads budget with (“FREE”) TikTok videos.
Cameron’s most viewed video shows them packing their seafood for delivery….
- The vital first 3-5 seconds:
How to create a successful video?
- Think about what gets your attention.
- Stop thinking like a creator.
- Start thinking like a content consumer.
Start there and things will get easier.
- One overlook TikTok strategy: promote a video feature.
Todd promotes his videos that have 20,000+ views but are trending down. He spends $20 to retain engagement.
- Close your eyes… visually stroll down your TikTok feed.
Using audio only, which words got your attention?
Usually, it would be hype words like:
- Unexpecting
- Shocking
- Unbelievable
- To grow TikTok followers. Volume is important but volume + consistency is even more Important.
- A quick fix to low views.
Get controversial, your followers will grow. You don’t have to give your opinion, but just by posting the info, people will begin to express their views.
- Post your content everywhere.
If you post just on LinkedIn and Katy doesn’t like LinkedIn. You’ll miss out on the Katy’s of the world. Spread your content across all social media platforms.
- Be mindful of the words you use in your hooks.
Add power words:
- Greed
- Safety
- Lost
- Fear
- Encouragement
- Forbidden
- Be patient. Many creators desire to obtain notoriety fast. Todd created 672 videos consecutively, before gaining traction.
Todd Collins
TikTok @toddcollinsofficial
Coo@beamedmedia|Social Media Marketing|Branding
More Top Talent…
49% of consumers rely on products recommended by influencers before purchasing.
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Bellah Roze
- Business Coach
- Dropshipping Specialist
- Social Media Influencer
Bellah, from Homeless to NY Journal Top 30 Business Coaches.
What excites her more is helping others. Bellah has students who earn 6-figures.
Bellah went from working at the hospital earning minimum wage to starting a drop shipping business, generating 7-figures.
My Fav Bellah Roze Helpful Tips
(1) Dropshipping solution:
Alibaba and EliExpress have great prices but slow delivery.
Alternative- USADrop:
- They find winning products
- 2–5-day shipping
- US fulfillment
- Unbeatable prices, and
- offer custom brand-building options
(2) Bellah, is at it again, she sells vendors list for $1. Now the other drop shipping Tik Tok-er’s doesn’t like that but that’s Bellah!
(3) The one thing all successful businesses have in common, is great marketing skills.
(4) You must follow Bellah to learn how she went from food stamps to a millionaire. …… It’s a 7- video series.
You can check her out on her TikTok channel.
(5) In part #2 Bellah gives an active example of affiliate marketing.
Bellah ordered a 15-lb lobster for her mom. She shares it on TikTok. The video goes viral with/ + 2M views.
Later that evening she visited the seafood website. The company sold out of lobsters. She goes on to explain how much money she could have made if she was an affiliate.
The lobster was $400 each.
(6) Three reasons why you aren’t where you want to be in life:
- Listening to people who tell you what you should do.
- Caring entirely too much about what others think.
- You have very little faith in yourself.
(7) The difference between a 9-5 & making money on social media:
Nine-to-five
You clock in/ exchange dollars for hours.
Social media marketing
- Create a video
- Distribute it across the social
- Monetize it
- Collect while you sleep
(8) True reality….
Bellah, advises viewers about drop shipping, and people complain about the HARD WORK.
However, THOSE same people will work 8 hrs. daily for $9.00/per hour.
MetrixGlobal LLC conducted a study that showed companies who paid for coaching earned $7.90 for every $1.00 spent.
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(9) The pros and cons of drop shipping:
Pros:
- You don’t have to buy inventory or store products or
- Make or build anything
Cons:
- You do have to deal with customers
- Via customer service
(10). When bruises turn into blessings:
Bellah got fired because of a sexual harassment claim.
Now, look at her.
…She landed on her feet.
Bellah Roze
TikTok @bellahroze
NY Journal Top 30 Business Coach
Robert Gill
- Financia
