Writing an Email seems quite easy. Start with dear XYZ, and continue writing your message, and end it with than you. Right? 

Well, the above was the old method of writing an email. Today email writing has revolutionized. It has evolved with time and it is much more than just writing a simple text.  

 Email Writing in Today’s Age 

Today a successful email campaign is the one which has the following traits: 

• Creativity 
• Uniqueness 
• Clarity 
• Consistency 
• Personal touch  

• Actionable  
• Drives results and responses 
• Attractive  

It takes a lot of brain storming and needless to say a team of professional email marketers to handle every minute detail of the Emails sent.  

By now, we know an email should have all the above qualities. Now, let us see how to use the above features and Write an email that drive results. 

Before we step onto how to write an effective email for marketing. Let me tell you that as per the study from Radicati, emails sent and received per day are expected to grow at an average annual rate of 4.4%, reaching over 3.7 billion by the end of 2021.

 So, the competition is fierce and if you still haven’t jumped on the trending train, it’s high time, you should. You can contact the best email marketing company in melbourne, the Big Unit and avail proven email marketing services.  

By the above figures, we know that emails are effective but writing an effective email does not go hand-in-hand.  

You send a wrong email and there your customer goes away.  

This is what you do not want. You would need great, well-written and personally targeted emails to keep your customers engaged. 

So, let us see the steps that would make your email a great email.  

Segment Your Audience 

Emails are effective but since business owners have a lot on their platter, it is suggested to segment audience as per audience needs. Writing an email in personalized manner is great but you won’t be writing it to every individual. So, here audience segmentation is required. Write messages based on target customer interaction. Your customer will not feel out of place but connected.  

A survey by Ascend2 states that 50% and 51% of the marketing influencers use ability of segmenting email as the most effective personalization tactics. 

For instance, if someone purchases your product, you must send them a thank you email. You can also add the further benefits of purchasing from them or the discounts you have for them in near future.  

How to segment the audience? 

Segmentation of the audience can be done on the basis of several factors like age, sex, location, desires, needs. These are not enough. One can even create sub-sections based on engagement, customer behavior online, and so on but to start, one can do so with these many sections. 

Online behavior would involve subscribing, cancelling, adding to the cart, etc.  

The whole idea of segmenting the audience is to send right message to a right person. If you send something not meant for young adults, you will lose the client.  

But all thanks to the technology, even if you see the lead turning cold, you can re-engage them with the right personalized emails.  

After segmenting the audience, next step is to write a goal-oriented email. 

Write an email with a goal in mind 

Firing off emails without an aim is not a good strategy. Set a goal and see what type of email you need to write. Here are the types: 

• Descriptive emails  
• Persuasive emails 

• Expository emails 
• Narrative emails  

Each email has a role to play. If you want to explain, illustrate a product or service, use descriptive email format. For convincing readers, use a persuasive email format. If you are educating on something like tips, or a guide on anything, use expository format whereas to tell a compelling story, use narrative email format.  

Whichever email format you may use, do not forget to add a strong, actionable CTA i.e., call to action. 

Steps to write perfect emails 

Email subject line – These form the first impression. It’s the subject line that determines whether your email will be opened or not. As per the survey posted by HubSpot, around 35% of recipients open emails only after reading the subject.

Write a subject line that triggers a person to open email and act upon. Keep it short, crisp, and to the point. Add surprising factor, mystery or an opportunity factor in the subject line.  

Try to play with words – Anything simple will not lure your subscriber. They may have thousand other emails. So, if you want your email to stand out, be creative. Anything out of the box always brings attention.  

Relevant information and actionable CTA- The content in email should be according to the subject line. Both should be in sync. So not beat about the bush. Directly come to the point and give the CTA.  

Add personal touch- Your aim is to make that person feel special. Just like sending a love letter to a person. You have to write an email in a manner as if you are talking to a person. Start with greeting, end with thank you note and deliver the message in the middle. The more ‘You’ in the copy means the more personal touch.  

Grammar check is important- Wrong spellings, inappropriate grammar is the mood spoiler. If you are addressing someone by the name, make sure you spell their name right. Check the typos, if any. Proof read twice or thrice and then click the send button. 

Emails are the widely used digital marketing tool. To keep the flow of emails intact, you can automate the emails. (Link of the blog – When and why to automate email marketing)   

Emails are one of the perfect ways to connect with your audience. To handle them effectively, you must outsource this creative work to the team of best digital marketers. The Big Unit, the top email marketing company is here to take your queries, and assist you.  

The post How to Write Hard to Ignore Emails For Successful Email Marketing Campaigns?  appeared first on The Big Unit.