This may sound a little less fancy when compared to other Marketing methods like content writing, infographics, videos, etc. But the truth is that Email marketing stands high and tops the chart when it comes to usage.  

The stats say that in 2020, the number of global email users was over four billion.

With a humongous user base, Email Marketing has become king. It has outshone other social media channels and has proved to be an effective digital marketing channel.  

Why is Email Marketing the King? 

The number of people using emails is growing every day. The messages are personalized unlike other forms of marketing. There is no need to understand any analytics. There is nothing to worry about algorithms. But it does not mean email marketing is easy. One has to create effective campaigns that lure, engage, and finally turn your leads into customers.  

What is Email Marketing?   

It is the process of sending creative email messages to people in mass quantities. The aim is to generate sales leads. It is a subset of digital marketing used to promote products, and services, advertise and build and nurture relationships with potential and existing clients.   

Email marketing is like you are being invited to someone’s home. So, when this happens, you do what the owners say.  

By this we mean, when you send an email, make sure it is well-written that people are forced to act upon it.  

Remember your email may be one in a million. The chances of your email being ignored can be as high as it being opened with warmth. So, what to do to make sure your email gets a response?

Techniques to Write an Effective Email 

Write Clean and Clear 

People are short of time and you have to get their attention. The only way is to send a clear message. An ambiguous message will confuse the receiver and may delete your email. So, choose plain fonts, simple design, and do not forget to format the text. Avoid using technical terms, jargons. Use bullet points, short sentences and make it easy to read and understandable. 

Write Catchy Subject Lines 

Whether your email will be opened or not highly depends on the subject lines. A long and unclear subject line will not impress the reader. Add curiosity, scarcity, or urgency to your subject lines and see the magic happening.  

Strong, Actionable Call-to-Action 

The aim of email marketing is to generate leads. If your call to action is not compelling enough, your end goal will not be achieved. Be creative when writing your call to action. Also, make sure you keep it short; it is action-oriented and creates urgency.   

Use Email Automation 

As much as email marketing is important to generate leads, the rest of the business operations are also crucial. It is advised to opt for email automation, where you can send emails in bulk. This saves time and energy and you are able to focus on other business areas.

Offer Content that Adds Value 

As said above, content is the king, it is necessary to write engaging content. Be concise because no one would like to read an email with a lot of text. Use images, graphics, and pictures. Also, remember less is more. A good email is the one which says a lot through the fewer words and no doubt the chances of opening rate increase manifold. 

Use Storytelling Technique 

Stories attract people. It is the best way to attract customers and put your message across. Leverage this technique into your emails.  

Now, let us see how email marketing can benefit your business.  

Advantages of Email Marketing 

Provides direct access to your audience 

No other digital marketing platform can give direct access. Emails allow you to create personalized messages. You can communicate directly with the subscribers as per their schedules. 

More control  

Other platforms do not give you control because you do not own the platform. But this allows you to have full control and create a better customer relationship. 

Builds more trust 

Emails are permission-based. It means you can only enter their house when they invite you. So, if they allow you to enter their personal space, it means the potential customer trusts you. This increases the chances of engagement and conversion.  

If you are a small-scale business or large scale, use email marketing, if you haven’t yet. Create a unique style and voice for your brand and use it in your emails.  

Remember consistency is the key. Give people what they ask for and do not make them forget you. Line up the emails to stay in link with them.  

Also, do not forget to show gratitude, after all they invited you to their personal space. Never forget to say Thank You! 

Email marketing can be tricky. To get desired results, contact the best email marketing company, the Big Unit in Australia.  

The post All About Lead Generation Through Email Marketing appeared first on The Big Unit.