How would you like to be able to easily rank high on Google Search Engine Results Pages (SERPs)? That’s exactly what the SEO-audit checklist for 2022 has to offer. If you want to generate leads and sales online, you need to get found. This is where SEO comes into play. The SEO audit checklist for 2022 helps both new and experienced marketers take control of their SEO strategy.

Even with the improvements made in recent years, SEO is still an ever-evolving field. As Search Engines continue to become more sophisticated, it’s essential that your website continues to receive the best possible rankings in order to achieve success. In this article, we will provide you with a 10-step checklist that will help you SEO-audit your website for any potential issues and ensure that it is optimized for the search engines of 2022. By following this guide, you can ensure that your website is on the right track and capable of standing out from the competition.

So, let’s look at some of the factors to check while doing the SEO audit to improve your website rankings in the search engines:-

1. Check All The Important Pages Are Indexed in Google Or Not

Checking all the important pages are indexed in Google is an essential part of any SEO audit. By verifying that all your pages are indexed, you can be sure that your website is being found by potential customers. This is important both for SEO purposes and for ensuring that your website is accessible to everyone. Additionally, it is good practice to check indexation status on a regular basis to ensure that your pages are being updated as needed.

By checking your indexation status, you can also determine if there are any pages that are not being found or are not being found in the right format. If you find any issues, it is important to address them as soon as possible. Not indexing your pages can lead to decreased traffic and lower rankings, so it is important to take all necessary measures to ensure that your website is being found the right way.

2. Make Sure Your Website is Mobile Friendly

A website that is not mobile-friendly can have a negative impact on a site’s SEO. Not only will it be harder for your site to rank in the search engines, but it will also be more difficult for your visitors to find and interact with you. In addition, having a site that is not mobile-friendly can lead to lost leads and sales. There are a number of reasons why you should make sure your website is mobile-friendly. For starters, most people use their mobile devices to search for information. Therefore, if your site is not mobile-friendly, you may miss out on potential customers.

Further, research has shown that mobile users are more likely to convert than desktop users. Therefore, making your website mobile-friendly can help you increase your conversion rates. To ensure that your website is mobile-friendly, you should use a mobile-optimized browser such as Safari or Chrome. Additionally, you should make sure that your website’s layout is optimized for touch devices.

3. Check for Breadcrumbs & their Issues

Breadcrumbs are an important part of any SEO audit, as they can provide valuable information about the website’s structure and how it is supposed to be coded. Additionally, breadcrumbs can help to identify any potential issues with the website’s SEO. For example, if there are no breadcrumbs or they are missing important elements, this could be an indication that the website’s SEO is not up to par.

Breadcrumbs also provide a visual representation of the website’s hierarchy, which can help to clarify how the web site’s content is arranged. This information can be helpful when conducting keyword research, as it will give you a better understanding of where the keyword opportunities are. In addition, breadcrumbs can be used to determine where on the website customers should go for more information. Overall, breadcrumbs are an important part of any SEO audit and should not be ignored.

4. Check the Canonical Version of the URLs

One of the most important steps in SEO is making sure that your URLs are canonical. What this means is that your URLs are correct and match the title, description, and other metadata that is associated with the page. When you are conducting an SEO audit, it is important to make sure that all of your URLs are canonical. This will help to improve the visibility of your website in search engines and ensure that your site is ranked correctly.

When you are conducting an SEO audit, it is also a good idea to use the Google Search Console to check for any issues with your URLs. This will help to identify any broken links, duplicate content, or other issues that could impact your website’s ranking. By checking both the Canonical and Google Search Console URLs, you will be able to get a complete picture of how your website is performing.

5. Perform A Full Site Crawl To Identify The Technical Issues

Performing a full site crawl can help you identify technical issues that might be causing your website to rank lower in search engines. By crawling your website from top to bottom, you can identify any missed or incorrect links, 404 errors, or broken images. Additionally, this will help you to identify any broken links that are causing your website to rank lower. By fixing these issues, you can improve your website’s SEO rankings.

A full site crawl can also help you to identify any content issues that may be affecting your website’s ranking. This includes issues with your content formatting, keyword density, and other elements of your website’s content. By resolving these issues, you can improve your website’s ranking in search engines. Finally, a full site crawl can also help you to identify any issues with your site’s on-page SEO. This includes identifying any broken links, using the appropriate keywords and anchor text, and other factors that can help improve your website’s ranking.

6. Competitor Analysis

Competitor analysis can provide you with valuable insights into how your website is performing and where you can make improvements. By understanding where your website is strong and where you can focus your efforts, you can optimize your website for better search engine rankings. One of the most important aspects of SEO is to keep your website current and relevant. By conducting competitor analysis, you can identify which keywords are being used on other websites and develop effective strategies to rank for these keywords.

You can also assess how effective your website’s content is for each of the keywords that are being used. By understanding where you stand, you can make the necessary changes to improve your website’s performance. Remember, SEO is an ever-evolving field, so it is important to stay up-to-date with the latest trends and tactics to ensure that your website is ranking well in search engines. Competitor analysis is a valuable tool that can help you to do just that.

7. Check Security and SSL certificate

When you are conducting an SEO audit, it is important to check the security and SSL certificate of your website. Not only will this help to protect your website from attacks by hackers, but it will also increase the trust of your customers. A security incident can lead to lost traffic and revenue, so it is important to take every precaution possible.

SSL (Secure Socket Layer) is a technology that encrypts data that is transferred between a web server and a browser. This ensures that your customers’ personal information is protected and that your website is not vulnerable to attacks. When you are conducting an SEO audit, it is important to check the security and SSL certificate of your website. Not only will this help to protect your website from attacks by hackers, but it will also increase the trust of your customers. A security incident can lead to lost traffic and revenue, so it is important to take every precaution possible.

8. Check Your Structured Data Markup

Structured data is one of the most important factors when it comes to SEO. By properly tagging and marking up your content, you can help improve the visibility of your website on search engine results pages (SERPS). This is particularly important when it comes to Google, as they are the king of search. There are a few things that you need to take into account when checking your structured data markup.

First, make sure that all of your data is properly tagged. This includes title tags, meta descriptions, and other elements such as images and videos. Next, make sure that all of your data is correctly categorized. You should also check to see if your data is correctly linked. This means that your URLs are correctly formatted, include the correct schema, and are not broken. Finally, make sure that your data is correctly formatted and presented. This means that all of your data is properly formatted for the search engines.

9. Check Your XML Sitemap File For Errors

Checking your XML sitemap file for errors can help to identify and correct any issues with your website’s SEO. By doing this, you can ensure that your website is being crawled and indexed by Google, which will result in better rankings. Additionally, incorrect or outdated information in your sitemap file can limit the amount of organic traffic that your website receives.
To check your XML sitemap file for errors, you will need to access your website’s live website URL. Next, open a web browser and navigate to Google Search. Enter your website’s URL into the search bar and click on the magnifying glass icon. On the next page, click on Sitemaps. On the next page, under the Errors tab, you will be able to view and correct any errors that are present in your XML sitemap file.

Conclusion

The SEO-Audit Checklist is a valuable resource that will help you optimize your website for better search engine visibility. By following the steps outlined in this blog, you’ll increase your chances of ranking higher on search engine results pages. Don’t miss out on this valuable opportunity to improve your website’s visibility and grow your business!

For more information & assistance, you can get in touch with our experts.

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