You might be wondering why local SEO is important and if it is the same as general SEO. There are lots of advantages you can access when working SEO using a local scope. Before getting deeper, let’s see what this is about.
What is Local SEO?
In the shortest explanation, it is the improvement of your rank on SERP in a local range. SERP stands for search engine results page, so improving rank here means to appear on top of your competitors. This is the shortest concept for local SEO.
However, this local approach for SEO means also that your Marketing team sees higher profit digging locally. Improving this type of SEO also grants coverage on the area your Brand will appear when searching online.
It’s a fact that about 45% of searches on Google are related to looking for local services and products. The reason for this number is that across the entire USA people browse on their phones searching for something.
In terms of effectiveness, local SEO works better for dentists, restaurants, hotels, and everything you may need nearby you. Nevertheless, people search for other kinds of products online too.
So in a broader sense, local SEO is a way to let your neighbors and close areas know your brand. Putting special attention to this SEO approach can make a difference.
4 Reasons Why Local SEO is Important For Any Business
Regardless if you are an online store or a law firm, SEO is a game-changer to get to more people. The reasons for that are too many, but the following four are the most important from the list.
1. Local Keywords And Local Website Traffic
Every part of the USA has its own “flavor”, its own way to express itself. That is a way to communicate or sometimes it is a way to name certain things. Knowing the list of these things named differently allows companies to access a customer’s point of view.
Hence, creating content focused on slang or using some local terms will give an extra push to content sometimes. Selling cars in South Miami won’t be the same if you focus your marketing on English content only. Using a mix between English and Spanish is key for success there.
Using local SEO will put your company in the right direction, also it will give you some advantages. When it is done the right way, local SEO will drive the right traffic to your website or e-commerce. This tight traffic is people eager to buy, ready to buy, or fans who love your brand.
Therefore, using slang will let you know even what keywords to use. Remember that it’s not the same to post generic plain content that gets close to customers using their words.
2. Online to Offline Purchases
AKA O2O purchases. This is why local SEO is important. No other form of advertising will guide people from your website to your store, shop, or your concessionaire. O2O purchases are the heart of local SEO for some businesses.
For example, if a specific store sells a rare and hard-to-find item, you will know that after browsing. Let’s assume this rare item is supposed to be handled with care, so delivery is not an option. What would you do? Of course, you will go to the physical store to get that item.
Another O2O example is a car dealer. Let’s say a European company like “Ferrato” (for the sake of the example) has a website. You go to see their cars, you can also buy cars, but you must go to the dealer. There you will have the whole experience of picking the car by yourself.
O2O purchase allows keeping a customer purchasing experience and communication with customers. Making the most of this local SEO trait will depend on your marketing dexterity and plans.
3. It is a Free Source of Local Advertising
SEO by itself can work sometimes as advertising. Since it is a way to rank first on SERP, SEO makes your website or e-commerce suggest your website. Especially when your keywords match very specific terms to find your brand instead of your competitors.
As said before, a search of nearby places where to find what people need is the first step. After that first search, a lot of places will appear on SERP, but you only care for your brand. So your marketing team should think of how to keep your SEO focused on local SEO to earn the most exposure.
Once your SEO is focused locally and your website ranks on top you can say it is “like advertising”. On Google, for example, if your website has a strong SEO your web will appear on the first SERP. What could be better than an organic result proving your brand as a good one?
4. Target Leads from Mobile Users
Most of the searches looking for something nearby come from a mobile device. These searches provide information to users who need something ASAP. Then local SEO allows those searches to lead people to your website.
Mobile users exceed 80% of desktop users, at least in the USA. This means that people find it easier to browse looking for something from their smartphones, which makes sense. However, SEO works almost equally for desktops and Mobile Devices, so your web will receive a lot of visitors from mobile devices.
Tablets, iPhones, smartphones, and other mobile devices are the first option for people to search for something. That’s why many companies invest in their website’s responsive design. It allows a normal website to adapt to any size, improving the user’s experience (AKA UX).
As you can see, local SEO is important for any brand craving attention and visits. If your company needs a better local SEO, call an expert to get it right. Basically, local SEO raises your chances to appear on SERP when someone near needs what you sell.
Is Local SEO Going to Be Important in The Future?
Local SEO depends on your business, your product, and your marketing goals. If your brand could benefit from it, it is going to be important for you. Not only in the future, it already is important. But, what about the future of SEO?
Future is not granted. Trends change, people shape the market, and the best brands can do is adapt. However, based on the history of SEO so far you can say that working on local SEO gives excellent results. It helps people solve problems with nearby resources.
Regardless of how strong is your SEO, here you got a few hints to keep your brand relevant:
- Use Google My Business (Lot’s of San Francisco SEO companies can help you with this)
- Work your website’s UX
- Have responsive design and optimize your website for mobile devices
- Help your web through video content
- Always keep an eye on your brand’s online reputation
Nevertheless, your content must be always focused on specific terms and intended for the local range. All SEO trends point to local SEO as one of the best strategies companies can work on.
Why is Important To Get Help With Local SEO
Some people feel inspired by great entrepreneur stories like Mark Zuckerberg’s or Bill Gates’s. With that inspiration, they try to do everything by themselves even when they don’t have to. Being successful has a cost, and not always you should pay time.
The idea is not to discourage you if you really enjoy working on your brand’s SEO. What we want here is to encourage you to think beyond ego and make smart decisions. Who do you think knows best a subject: professionals or amateurs? Professionals, of course.
The internet might be plagued with myths, misinformation, and inexact information. So learning SEO by yourself can be a long trial-error way before seeing any progress. Especially on SEO which takes months (in most cases) to see if it works.
On the other hand, hiring SEO experts will grant you results on both general and local SEO. Only experienced digital marketing agencies can give the right treatment to your brand. After hiring them, you can be sure that SEO will work, and you can focus on other aspects of your company.
Brimar has an excellent service of SEO and many other services that will give your brand renown and distinction. Our services go from SEO and web design to web development and more marketing solutions. Your growth is our growth, so we are committed to helping you be on top of your business.
Even if you decide to work SEO by yourself, there are lots of other things you can delegate to us. Contact us to schedule your first step to your brand’s best performance. All of our prices are affordable, and our products cover a large part of your needs.
The Bottom Line: Is Local SEO Important?
In short: Yes! It is! Local SEO will give your online presence specificity and the right attention. The visitors your website will have after working with your local SEO are more likely to purchase. Think if it is the right tool to find whoever needs your product or services nearby.
Why local SEO is important it’s because it cuts off all the attention not helping your marketing goals. Local SEO can focus the attention on a spotlight, and turn it into a laser kind of focus.
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