Content Marketing, social media promotions, PPC and SEO – these four constitute the golden quadrilateral of digital marketing. After the internet boom, the importance of a digital marketing consultant in India has increased manifold. Why wouldn’t it? As businesses started recognising the utility of online promotions there was no turning back. 

So, here is a comprehensive guide to digital marketing and consulting services that can help you navigate through the different processes.

What is a Digital Marketing Consultant?

First of all, let us understand who is a digital marketing consultant. A digital marketing consultant is a professional marketer who helps you curate the right strategy for your business promotion to achieve the desired outcomes. Whether you are trying to popularise your brand or to promote a new product, a reputed digital marketing consultant in India can make you reach your desired audience in the most budget-friendly way possible.

What are the Types of Digital Marketing?

Digital marketing can be divided into five broad categories of search engine optimization, pay-per-click, content marketing, affiliate marketing, and social media marketing. Each category of digital marketing has its own set of advantages when equipped with the right strategy. 

Based on the individual requirements of a business, the marketing strategy must be optimised to generate a positive impact.

How to Find the Best Digital Marketing Strategy for My Business?

But how do you find the best digital marketing consultant in India? There are many factors to consider, such as their experience, portfolio, testimonials, pricing and communication. Here are some tips to help you choose the right one for your business.

1. Define your goals and expectations

Before you start looking for a digital marketing consultant in India, you need to have a clear idea of what you want to achieve and what you expect from them. Set a goal for your online marketing objectives.

Try to answer questions like What are the challenges or problems you are facing? What are the results or outcomes you are looking for? How much are you willing to invest? How do you want to communicate and collaborate with them? Having these questions answered will help you narrow down your search and find a consultant who can meet your needs and expectations.

2. Check their credentials and expertise

The next step is to check the credentials and expertise of the potential consultants. You want to make sure they have the relevant qualifications, certifications and skills to handle your project. Look at their website, LinkedIn profile, resume or portfolio to see their education, training, awards and achievements.

You should also check their area of specialisation and experience. What kind of digital marketing services do they offer? What kind of industries or niches do they work with? How long have they been in the field? What kind of results have they delivered for their previous or current clients?

You can also ask them for references or testimonials from their past or existing customers. This will give you an idea of their reputation, reliability and customer satisfaction.

3. Compare their pricing and value

Another important factor to consider is the pricing and value of the consultants. How much do they charge for their services? Do they have a fixed or flexible rate or do they charge by the hour, by the project or by the results? Do they offer any discounts or guarantees?

You need to compare the pricing and value of different consultants and see which one fits your budget and offers the best return on investment. You don’t want to overpay or underpay for your digital marketing consultant in India and try to get the best quality service for the best price.

4. Assess their communication and rapport

Finally, you need to assess the communication and rapport of the consultants. How easy are they to reach and talk to? How responsive are they to your queries or feedback? Do they understand your goals and expectations? How comfortable are you working with them?

You need to find a digital marketing consultant in India who can communicate effectively and efficiently with you. Find someone who can build a good rapport and trust with you. You want to work with someone who listens to your needs, respects your opinions, shares your vision and values your partnership. 

Availing the services of Das Writing Services enables you to get high-quality content with proper keyword research that can highlight your strengths in the market. 

Digital Marketing vs. Content Marketing

While content marketing is indeed a part of digital marketing, in recent times it has grown big enough to create a unique niche for itself. Content marketing is useful in driving organic results without paying a fortune for marketing. Since they are also a sustainable method of promotion, it fares better than other traditional marketing strategies. Here are a few differences between the two:

Pros & Cons of Digital Marketing

Although digital marketing is now a de facto promotion strategy, it is an umbrella term that is used to cover a wide variety of tools and strategies used to promote a new business in the market. To make an informed choice about your strategy it is needed to weigh in the pros and cons list of digital marketing. 

With all these factors in consideration, you can hire the best digital marketing consultant in India who can produce quantifiable results for your business.

Repercussions of Digital Marketing in India

For a country as complex and diverse as India, digital marketing can be a challenging task. Despite the digital revolution, Economic Times reports that only about 52% of Indians have internet access. Further as per a 2021 report by global economy, almost 64% of the Indian population lives in rural areas. Tallying the two statistics gives us a fair view of the penetration rate of digital marketing which is still majorly urban-centric in India. Generating customers from this portion produces significant challenges as there are – 

• Lack of trust in the internet
• Lack of social media engagement
• The new-ness of digital marketing

In such a scenario traditional digital marketing like SEO and PPC can potentially drain resources without actually generating effective leads. Not to mention, arguably the most popular social media platform in India Facebook covers a major part of the older population. The rate of suspicion is higher in this demographic and makes them potentially immune to various digital marketing campaigns. That is why; information dissemination through content marketing proves to be a better alternative for implicitly converting people. 

Impacts of Content Marketing for India

Content marketing is a strategic approach to creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience. It aims to drive profitable customer action by providing useful information, solving problems, and building trust.

Content marketing is not a new concept, but it has gained more popularity and importance in recent years, especially in India. According to a report by Statista, the value of the digital media market in India was estimated to be around 300 billion Indian rupees in 2022, and it is expected to grow to 465 billion rupees by 2024. This shows the huge potential and demand for digital content in the country. 

But why is content marketing so effective and beneficial for businesses in India? Here are some of the reasons:

1. Increases Online Visibility

To stand out from the crowd, you need to create content that is relevant, engaging, and optimized for search engines and social platforms. They also help you your unique identity in the market which proves useful to attract people across diverse demography. 

Content marketing can help you achieve this by producing high-quality content that answers your audience’s questions, addresses their pain points, and showcases your expertise. By doing so, you can increase your organic traffic, improve your ranking on search engine results pages (SERPs), and boost your social media presence.

For example, Zomato, one of India’s leading food delivery platforms, uses content marketing to attract and retain customers. It publishes blog posts, videos, podcasts, newsletters, and social media posts that cover topics such as food trends, recipes, reviews, tips, and stories. Zomato also leverages user-generated content (UGC) by encouraging customers to share their feedback, photos, and ratings on its app and website. This helps Zomato to increase its online visibility, credibility, and loyalty.

2. Content Marketing Generates More Leads

One of the main goals behind hiring a digital marketing consultant in India is to convert your audience into customers. Content marketing can help you achieve this by creating content that educates your audience about your products or services. It demonstrates your value proposition and guides them through the buyer’s journey.

Content marketing can also help you generate more leads by offering incentives such as lead magnets, free trials, discounts, or coupons in exchange for your audience’s contact information. This way, you can build your email list, nurture your leads with personalized messages, and move them closer to a purchase decision.

For example, Byju’s, one of India’s leading online education platforms, uses content marketing to generate more leads. It offers free video lessons, quizzes, webinars, ebooks, and blogs that cover various subjects and exams for students from kindergarten to postgraduate level. Byju’s also offers free trials and discounts for its paid courses and programs. By providing valuable and relevant content, Byju’s attracts millions of students who are interested in learning online.

3. Content Marketing Builds Authority

Another benefit of content marketing is that it can help you establish yourself as an authority and a thought leader in your industry. By creating content that showcases your expertise, insights, opinions, and solutions, you can demonstrate your credibility and reputation to your audience.

Content marketing can also help you build authority by collaborating with other experts, influencers, or media outlets in your niche. By featuring them in your content or getting featured in theirs, you can expand your reach, increase your exposure, and enhance your trustworthiness.

For example, OYO Rooms, one of India’s leading hotel booking platforms, uses content marketing to build authority. It publishes blog posts, podcasts, videos, infographics, and case studies that cover topics such as travel trends, tips, stories, and best practices for travellers and hotel owners. OYO Rooms also collaborates with celebrities, influencers, and media outlets to create or promote its content. By doing so, OYO Rooms positions itself as a leader and a trusted source of information in the travel industry.

4. Content Marketing Enhances Customer Engagement

Content marketing is not only about attracting new customers but also about retaining existing ones. Content marketing can help you achieve this by creating content that engages your customers on an emotional level, builds a relationship with them, and encourages them to take action.

Content marketing can also help you enhance customer engagement by creating interactive content such as polls, quizzes, games, contests, or live chats that invite your customers to participate, share their opinions or feedback, or ask questions. This way, you can increase your customer satisfaction, loyalty, advocacy, and retention.

For example, Flipkart, one of India’s leading e-commerce platforms, uses content marketing to enhance customer engagement. It creates blog posts, videos, podcasts, newsletters, and social media posts that cover topics such as product reviews, stories, tips, and trends for online shoppers. Flipkart also creates interactive content such as quizzes, games, contests, or live chats that engage its customers and reward them with prizes, discounts, or coupons. By doing so, Flipkart creates a loyal and active community of customers who love shopping online.

5. Content Marketing Improves Business Performance

Ultimately, content marketing can help you improve your business performance by driving more sales, revenue, and growth. Content marketing can help you achieve this by creating content that persuades your audience to buy your products or services, upsells or cross-sells your offerings, or increases your customer lifetime value.

Content marketing can also help you improve your business performance by measuring and analyzing your content’s effectiveness, impact, and return on investment (ROI). By using tools such as Google Analytics, Semrush, or HubSpot, you can track and evaluate various metrics such as traffic, leads, conversions, sales, revenue, cost, and profit. This way, you can optimize your content marketing strategy, tactics, and budget to achieve your business goals.

For example, Nykaa, one of India’s leading beauty e-commerce platforms, uses content marketing to improve its business performance. It creates blog posts, videos, podcasts, newsletters, and social media posts that cover topics such as beauty products, tips, trends, and tutorials for online shoppers. Nykaa also uses tools such as Google Analytics and Semrush to measure and analyze its content’s performance and ROI. By doing so, Nykaa drives more sales, revenue, and growth for its business.

All these approaches make content marketing especially suitable as a digital marketing service in India. High-value content can combat the general mistrust and suspicion of online stores and service providers. Finally, they guide the buyer through the buying process and communicate transparency in the market. Below attached is a video on content marketing that will make the process easier for you to understand.

Pros and Cons of Content Marketing

The services of a content marketing agency are a part of digital marketing services. However, focusing only on content can be the best strategy when you want your growth to be slow and steady. For new businesses, content can instil the trust factor in the public mind and help drive effective results. Here are some of the pros and cons of content marketing.

If you want to the difference between content marketing ad digital marketing in detail, we have curated a blog separately for you. So you can click here and read that if required.

Afterword

Finding the best digital marketing consultant in India can be a challenging task, but it can also be rewarding if you follow these tips. By defining your goals and expectations, checking their credentials and expertise, comparing their pricing and value and assessing their communication and rapport, you can find a consultant who can help you achieve your online marketing goals.

Frequently Asked Questions

1. Why is digital marketing important for branding?

Digital marketing is important to ensure better outreach of a company. With helpful content and a proper marketing strategy, it communicates the expertise and authority of a company in the domain and fosters a positive brand identity among the audience. 

2. What is the process of managing brand reputation with digital marketing?

You can use digital marketing to push positive information about your company to establish a positive reputation. Even when met with harsh criticism or negative feedback, the key is to be consistent in addressing in a way that communicates your dignity and professionalism.

3. Is content marketing the same as digital marketing?

Content marketing is a subsidiary part of digital marketing. While digital marketing consists of multiple tools, content marketing, as the name suggests, primarily uses content to inform and engage the audience. 

4. What kind of ROI can I expect?

The objectives of your marketing goals determine the kind of return you can get. The choice of marketing tools can also impact the returns. While PPC and social media ad campaigns can produce immediate results, they drive costs and offer lesser ROI. Conversely, content marketing and organic keyword targeting may require advanced skills and strategic timings – they can produce sustainable results with organic lead generation and higher website traffic.

5. How do digital marketing consultants in India track the success of a marketing campaign?

When you hire a reputed digital marketing consultant, you are certain to receive periodic reports on the efficacy of the marketing campaign. They use advanced tools like Analytics and Lighthouse from Google that adequately track the performance of your website.  

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