Yamaha Motor India has successfully grown its premium Blue Square dealer network from 200 to an impressive 300 showrooms in just nine months.

The Blue Square Experience

Yamaha’s Blue Square Showrooms are more than just dealerships; they embody a premium experience, offering an exclusive range of bikes and scooters alongside the brand’s apparel and accessories.

Currently, the Yamaha R3, MT-03, and the Aerox 155 scooter are exclusively available through Blue Square outlets. These showrooms also showcase official Yamaha merchandise and a selection of motorcycle maintenance products, providing customers with a comprehensive brand experience.

Future Plans and Vision

Looking ahead, Yamaha envisions a future where all its products will be retailed exclusively through its Blue Square dealerships. As part of the company’s strategic roadmap, there are plans to transform all Yamaha dealerships nationwide into Blue Square outlets within the next two years. This move aligns with Yamaha’s commitment to offering a unified and premium retail space for its diverse product lineup.

Inclusive Lineup in Blue Square

Yamaha’s vision extends beyond the current lineup. With the imminent launch of Yamaha’s first electric vehicle (EV) and larger capacity, multi-cylinder models, the brand plans to feature these alongside the existing array of small-capacity two-wheelers in Blue Square dealerships.

This inclusive approach ensures that customers can explore and choose from an extensive range of Yamaha products, catering to various preferences and riding needs.

Eishin Chihana’s Perspective

On this significant achievement, Mr. Eishin Chihana, Chairman of Yamaha Motor India Group of Companies, expressed his joy, stating, “It brings me immense joy to announce the successful completion of a significant milestone under ‘The Call of the Blue’ campaign. Yamaha has achieved the remarkable feat of launching 300 Blue Square showrooms across India.”

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