Royal Enfield has unveiled an extraordinary offering in partnership with OTO Capital – the Assured Buyback Program. This groundbreaking initiative is part of Royal Enfield’s unwavering commitment to deliver unparalleled customer experiences and reshape the way people buy and own motorcycles.
The Buyback Program
The Assured Buyback Program by OTO Capital enhances accessibility and facilitates upgrades to Royal Enfield motorcycles. Offering flexible tenure options spanning 1 to 3 years, significantly lower EMIs (up to 45% lower), and a guaranteed buyback value of up to 77% based on the chosen tenure, this program is truly unique in the industry.
At the conclusion of the Assured Buyback tenure, customers have multiple options at their disposal. They can choose to trade in their motorcycle for a brand-new Royal Enfield, keep, or return their motorcycle. This program presents customers with lower monthly EMIs, coupled with a guaranteed buyback value for their Royal Enfield motorcycle, delivering an unparalleled ownership experience.
Official Statement
Mr. B Govindarajan, CEO of Royal Enfield, commented on the launch, stating, “Royal Enfield has always placed the customer at the center of our endeavors. From the initial stages of motorcycle concept and development to in-store and in-use consumer experiences, we’ve consistently strived to offer what our customers desire. The Assured Buyback Program is a testament to our dedication to making motorcycle ownership more seamless, accessible, and enjoyable for prospective riders. It represents an innovative solution designed to provide our consumers with complete peace of mind, enabling them to embrace the pure joy of motorcycling with Royal Enfield.”
Buyback Program Kick-Off
Initially available at dealerships in 12 key cities, including Delhi, Ghaziabad, Noida, Lucknow, Jaipur, Bhopal, Indore, Ahmedabad, Pune, Hyderabad, Bengaluru, and Chennai, this program is set to expand to more cities in the near future. With the Assured Buyback Program, Royal Enfield is paving the way for an exciting future in motorcycle ownership, where ease, affordability, and accessibility take center stage.
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