India’s leading luxury carmaker, Mercedes-Benz, has maintained its sales momentum throughout the January-September 2023 period. The company delivered 12,768 new cars, marking an impressive 11% year-on-year growth. Despite supply chain challenges in the third quarter, the brand’s attractive product portfolio and seamless omni-channel customer journey experience have contributed to its continued success.

Driving Forces Behind Sales Growth

TEV Segment Dominance: High demand for Mercedes-Benz models in the TEV (Top-End Luxury, Electric, and AMG) segment has played a significant role in the brand’s growth. Models like the GLS, S-Class, S-Class Maybach, GLS Maybach, AMGs, and EQS have garnered top customer preference.

LWB E-Class: The long-wheelbase E-Class remains a top-selling model for Mercedes-Benz India.

GLC SUV: Despite global supply constraints, the newly launched GLC SUV has experienced robust demand.

New A-Class and C-Class: These models have also sustained strong market demand, making substantial contributions to the sedan segment.

Mercedes-Benz x NMACC

Mercedes-Benz has announced an exclusive partnership with the Nita Mukesh Ambani Cultural Centre (NMACC) to offer its customers unique experiences in the world of art, culture, fashion, and luxury. This partnership is designed to elevate the customer experience and cater to the discerning tastes of Mercedes-Benz enthusiasts.

In a bid to captivate the imagination of automotive enthusiasts, the much-acclaimed Vision Mercedes-Benz 6 also made a grand appearance at the NMACC. The striking Vision Mercedes-Benz 6, known for its cutting-edge design and technological prowess, has left onlookers in awe of its presence at this exclusive venue. This automotive masterpiece exemplifies the brand’s commitment to innovation and forward-looking design, seamlessly blending luxury and sustainable driving. Its showcase at the NMACC adds an exciting dimension to Mercedes-Benz’s exclusive partnership, offering patrons a glimpse of automotive excellence and artistic elegance in one remarkable setting.

Mercedes-Benz Sustainability Fest: A Drive for Awareness

Mercedes-Benz has dedicated October as the ‘Sustainability Month’ and is hosting various initiatives to raise awareness about sustainability and sustainable practices. These initiatives include golf tournaments and dinners with Michelin Star chefs across cities, engaging customers in conversations about the future of mobility and sustainability.

As part of this drive, Mercedes-Benz is also supporting customers transitioning from internal combustion engine (ICE) vehicles to Battery Electric Vehicles (BEV) by offering a Sustainability Loyalty Bonus. Additionally, the company is providing 50% support on road tax for EQB, EQS, and EQE SUVs sold in October in states where road tax is applicable for electric vehicles at the time of registration.

Mercedes-Benz’s commitment to sustainability and customer experience is evident through these initiatives and its dedication to delivering top-quality vehicles to its customers.

The post Mercedes-Benz India Records Strong Sales Growth in Jan-Sep 2023 first appeared on Motoroids.