Mobil has unveiled its new campaign with the tagline, “Trucking is Hard; Choosing Engine Oil Shouldn’t Be.” The campaign is focused on assisting truckers in selecting the appropriate quality engine oil for their trucks in a simplified manner. Mobil aims to aid truckers in making purchasing decisions based on their trucks’ specific needs and age.

As part of this initiative, Mobil has restructured its product labels, incorporating clear icons and straightforward claims language. With a commitment to responsible and sustainable business practices, Mobil has taken a step towards eco-friendly packaging by introducing 50% Post-Consumer Recycled (PCR) plastic pails for engine oil. This innovation is a first-of-its-kind in India, and the Mobil Delvac product line will be the first to utilize PCR for pail packaging.

Mobil is introducing an updated range of commercial diesel lubricants – Mobil Delvac Modern and Mobil Delvac Legend. Mobil Delvac Modern ensures optimal performance for new vehicles by providing engine protection and extending replacement intervals. On the other hand, Mobil Delvac Legend is tailored for older engines, enhancing their performance and prolonging their lifespan.

Statement from CEO, ExxonMobil Lubricants Pvt. Ltd.

Vipin Rana, CEO of ExxonMobil Lubricants Pvt. Ltd., expressed his enthusiasm about simplifying the engine oil selection process for truckers and announced special offers for trade partners and consumers. He emphasized Mobil Delvac’s commitment to protecting trucks from engine wear across various conditions and supporting the growth of truckers and businesses alike. Rana also highlighted Mobil’s sustainability efforts, including the introduction of 50% Post-Consumer Recycled (PCR) plastic pails and Underwriters Laboratories’ Zero Waste to Landfill (ZWTL) certification.

About ExxonMobil in India

ExxonMobil’s operations in India cover a range of activities. The downstream business focuses on the distribution, sales, and marketing of Mobil branded lubricants and specialties. The chemicals business provides support for market development, analysis, and reporting services. In addition, it offers chemical product application support and testing services at its Bengaluru technology center. The upstream business provides consulting and LNG market development support for other ExxonMobil upstream affiliates. The Global Business Center/Technical Center provides diverse support services for ExxonMobil’s global operations.

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