Lexus India, today announced the launch of the all-new 5th generation Lexus RX for the Indian market. First unveiled at the Auto Expo 2023, the all-new Lexus RX boasts several first-in-segment features.
Lexus RX 500h: Variants & Pricing
Having announced its bookings earlier this year, the all-new Lexus RX has received an overwhelming response from customers. The new-generation SUV has been completely reimagined in the way it looks and drives and is all set to revolutionize the luxury SUV segment in India.
The all-new RX is offered with a choice of two powertrains – the RX350h Luxury Hybrid and the RX500h F-Sport+. Here are the prices for both the variants (Ex-Showroom all-India):
Lexus RX 500h: Comfort & Features
With the introduction of the standard Lexus Safety System+ 3.0 in the RX line-up, as well as the best-in-class features, Lexus ensures that its customers have a premium driving experience thanks to the signature Lexus ride quality.
The driver’s seat design is based on the Tazuna concept which enables the driver to enjoy control of the vehicle while providing more comfort & sense of openness. The RX comes with features such as Direct4 Drive force technology, and HEV system, alongwith a powerful Turbo hybrid performance.
Lexus is constantly trying to provide amazing experiences to its guests through its physical presence in 16 cities with 23 guest touch points and with the recently introduced Lexus Virtual Dome – a state-of-the-art virtual guest experience center hosted on the Lexus India website.
Official Statement
Commenting on the launch, Mr. Naveen Soni, President, Lexus India, said, “We at Lexus India are thrilled to announce the pricing of the all-new Lexus RX, making it the most competitive SUV in its segment. Ever since we unveiled the new RX at the Auto Expo earlier this year, the luxury SUV has received a phenomenal response, with booking orders crossing way beyond our expectations.
Our guests are at the heart of everything we do, and the all-new RX is a testament to our unwavering commitment towards crafting a better tomorrow. We are confident that it will further bolster Lexus India’s presence in the Indian luxury car market,” he concluded.
Considering the impact of carbon emissions on the environment, Lexus is centered on electrified vehicles such as BEVs, PHEVs, HEVs that contribute to the realization of a carbon-neutral society. In the last year alone, Lexus India has grown more than 3 times its sales in 2021. The brand also showcased its 2024 LM luxury minivan at the Shanghai Autoshow.
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