The oldest motorcycle brand in the history of motorcycling, Royal Enfield has not only won the hearts of us Indians but has gained quite the fan following on the other side of the world. The Americans have also started appreciating the brand for what it means and that is pure motorcycling and no compromise. However, to meet the requirements of the Americans, Royal Enfield inaugurated a new CKD facility in Brazil. 

New Facility

This is Royal Enfield’s third motorcycle assembly unit in the Americas Region and fourth across the world, outside India. Located at Manaus, Amazonas, the new Brazilian CKD facility reinforces long-term commitment to Brazil and the Latin-American region in particular. It will aid in growing the burgeoning market for Royal Enfield motorcycles in Brazil. This is a significant step forward in Royal Enfield’s plans in LatAm, and reiterates the brand’s commitment to the region, as Brazil is a strong market for Royal Enfield. Located in Manaus, the capital of Amazonas state, the new facility is the fourth Royal Enfield CKD assembly unit across the world – after Thailand, Colombia, and Argentina – in addition to its state-of-the-art manufacturing and ancillary facilities located in India. 

Capacity

With an assembly capacity of more than 15,000 units per year, the local assembly unit in Manaus is a state-of-the-art, modern facility that will cater to growing demand in the country. The facility will engage in the local assembly of the entire line-up of Royal Enfield motorcycles, including the new Classic 350, the Meteor 350, the Himalayan, and the 650 twin motorcycles, Continental GT, and the Interceptor. With this setup, Royal Enfield can now ensure seamless and quicker delivery timelines for motorcycles in Brazil.

CEO Speaks

This is what the CEO of Royal Enfield, B. Govindarajan, has to say about this step by Royal Enfield-” Royal Enfield has been working extensively to grow the middleweight motorcycling segment globally. With markets like the Americas region, Europe, and the Asia-Pacific growing significantly, it has been our strategic intent to be closer to these markets and grow the business. We commenced on this journey a couple of years ago and have set up strategic assembly facilities in Thailand, Argentina, and Columbia in LatAm. Brazil has been a very strong market for Royal Enfield and is soon poised to be the single largest market for us outside of India. We have seen the growth of more than 100% since 2019 here in Brazil. We are very happy to launch our fourth CKD facility globally here in Brazil and this is a testament to our commitment to the region and the market potential, and to our growing community of riding enthusiasts in the market. We are confident that this facility will help us grow the mid-segment market here in Brazil while enabling us to efficiently cater to the growing demand”

Brazil has been a critical market for Royal Enfield since the brand’s market foray in 2017. Having made significant strides in the country and across the entire Americas Region, Royal Enfield is now among the top five players in the mid-size motorcycle segment in markets such as Brazil, Argentina, Colombia, Mexico, and North America. With a burgeoning consumer base and a significant retail network in the region, the new local assembly unit will be a critical boost for business growth in the LatAm Region.

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