If you own a Bluelink enable Hyundai car, you can now participate in the Hyundai Bluelink Championship 3.0

What is the Bluelink Championship?

The Hyundai Blue Link Championship is a contest for customers to take part, in competition with other fellow Hyundai car owners on the basis of their driving behavior. Parameters such as smooth driving, sudden braking, and more are assessed to award points to the user. The result of these parameters will lead an individual to earn a score of 0-100. Users with the highest scores are named Hyundai Bluelink Champions. They also win attractive prizes.

The third iteration of the Bluelink Championship will be held starting today, Nov 25 and customers can register for the same starting today i.e. Nov 11. The third edition of this championship will be integrated with Hyundai’s newly launched “Bluelink In App Payment digital services” that offer seamless and contactless payment options for services like fuel & parking as well.

Official Statement

Commenting on Bluelink Championship 3.0, Mr Brijesh Gubbi Suresh, Group Head – New Business Strategy, HMIL said, “The previous editions of the Bluelink Championship were highly appreciated by our customers, allowing them to exhibit their driving skills, compete with fellow drivers on their driving behaviour patterns and win attractive prizes. The championship is directed towards building safe driving habits and is a step toward the consequent reduction of accidents and fatality rates occurred on the roads due to irresponsible driving behaviours. With the third edition of this championship, Hyundai intends to go ‘Beyond Mobility’ by generating awareness about the significance of practising safe driving behaviours that not only improves the driver’s safety, car’s fuel efficiency but also contribute towards a cleaner environment.”

The Bluelink championship is a unique and fun way Hyundai India has initiated by gamifying driving behavior. Not only will this keep the brand’s engagement with the customers alive, but it will also promote safer driving practices among the people participating.

It will be fun to see such competitions happening on a large scale and OEMs collaborating to conduct these on a common platform. These practices can soon become a habit which in turn will help us have better drivers on our roads.

The post Own A Hyundai Car? Be A Bluelink Champion first appeared on Motoroids.