Are you looking for exploring Marketing opportunities or creating marketing opportunities at every moment?

That’s the difference between just marketing and moment marketing.

Moment marketing is the buzzword in the digital marketing era; however, it has always been there. It is not something new. Look at Amul; they have been leveraging moment marketing campaigns consistently for more than 50 years now!

So, let me just define Moment marketing.

“Moment marketing is the opportunity to make the most of an event to have appropriate, apparently spontaneous and sometimes brief, real-time communications with consumers.”

In simple terms, it means making the most of a moment. When this is applied in online marketing, its benefits are remarkable.

With moment marketing you get the ability to take an opportunity such as a trend or an event to get your brand closer to the audience such that they find it relatable and in-sync with trends.

A moment could be anything such as a dialogue from a popular show that goes viral, a political event or anything else.

Here is a snippet of how we used moment marketing:

This is an instance when Gmail was down in India and a few other Asian countries. The trend picked up instantaneously. From small to big, every brand competed to leverage audience attention in the most creative and hilarious manner. We are no different.

Moment marketing steps over the conventional festive posts, product feature posts, etc. It is more customized such that it inculcates the substance from current trends in building more memorable and engaging creatives that help the brand to go viral too!

However, this type of marketing is not ideal for non-serious Brands such as pharmaceuticals. In the words of Rajiv Dubey, Head of Media, Dabur India Ltd., “Moment marketing doesn’t work for all the brands of similar fashion. Brands that are not in a very serious phase can strategize on moment marketing.”

As mentioned above, Amul has leveraged moment marketing for more than 50 years across both offline and online channels. At the present time, there are brands that are exclusively using digital platforms and are renowned for their consistent moment marketing ads.  Brands like Fevicol, Zomato India, Dunzo, Durex and many others have gained substantial audience attention and shareability for their content.

Benefits

Moment marketing is sure effective but if you are still not convinced, here are some exquisite benefits that you sure want to grab on:

1. Get found!

The biggest benefit of the digital world is that it lets you stay updated on all the news and events. People search for news and they want to know what’s trending. Another reason why people have switched from TV to social media is entertainment. That’s where brands can leverage moment marketing. It helps you appear with what exactly people are searching for. In other words, you can meet the demand and be relevant and entertaining at the same time.

2. Triggers engagement

The biggest challenge for marketers today is the depleting attention span. Moment marketing is perfect for mitigating this problem. You can not only reach the intended audience but also ponder upon the right time for reaching out.

Moment marketing creates the opportunity for instant and quick interaction with the audience. It’s up to you to design interesting content for people to react to it.  When you induce the trend appropriately it sure does create a buzz amongst viewers. In short, it does help brands achieve the engagement they desire.

3. Shareability

When the content is trendy and interesting people share it with their friends or put it up in their stories. In other words, it helps brands in extending their reach not just to the targeted audience but to their community as well. The extent of outreach that your post can get is beyond imagination!

4. Make it viral

Making viral content is the dream of every brand and agency. Earlier, this year when Elon Musk became the richest person in the world, brands across the world took up this moment to create great content that went viral. For instance, Dunzo took up this moment to tell the audience about their great delivery.

If utilized properly, such moments can accelerate the visibility of the brand that outreach wider audiences.

5. Most cost-effective marketing

The reach that is attained is far more than any other strategy. With a minimum investment of time and resources, brands can gain all the above-mentioned benefits. Hence, it is undeniable that moment marketing is the most cost-effective marketing strategy.

Having known the benefits of moment marketing, it is pretty clear that if done right it will give a brand the boost required. Moment marketing helps brands connect with consumers in real-time when they are searching for the latest news or trends.

Besides, it is an opportunity to create content that your audience will share and recall.

To leverage moment marketing for your brand, you need to keep updated with the latest trends and spontaneously put out great content.

For businesses, it is not feasible to keep a constant watch on social media leaving aside all the important work. It is better to leave it to the experts. That where we come in!

Our social media enthusiasts are always on the lookout for the latest trends. With a team of talented content and creative personnel, we tend to pull out some great content for our brands. If that is your requirement, you can reach us out at [email protected] 

Finally, here are some good examples of how we use moment marketing as a part of our marketing strategy.

Some good moment marketing examples

The post How Moment Marketing benefits in increasing engagement for brands? first appeared on Digital Upstarts.