Google is not a social media platform in and of itself, but one of its features, Google Web Stories, is similar to the story format you’d see on popular sites like Instagram.
People enjoy watching Stories progress. The popularity of tappable story experiences is due to this. There are numerous platforms for making these tappable stories, and now Google has its own, known as Google Web Stories.
In this comprehensive guide to what is Google Web Stories, you will get to learn some basics, the best easy steps, best practices, and how you can achieve them for your brand.
Without further ado, Let’s jump right into it……….
What are Google Web Stories?
A Google Web Story powered by AMP Technology is a mobile-first, visually appealing, tappable visual slide show that enables users to engage with content.
They offer users quick, clear information. Similar to social media stories, Google Web Stories are a visual format with interesting content.
It’s simple to create and publish these stories online. You can start writing right away by installing story plugins on your WordPress website or using straightforward online tools like MakeStories.
Web Stories give the brand complete creative and operational control. There are no content regulations from third-party platforms. Web stories can reach their users 5 times faster through SEO than through social media.
Google introduced Web Stories in 2015; prior to that, they were known as AMP stories. It failed to catch on and was quickly dropped. Google will relaunch AMP stories as Google Web Stories in October 2020. India, Brazil, and the US are their three main markets.
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How It’s Better Than Social Media Reels Or Post?
The main distinction between these and story features on Instagram, Facebook, and other platforms is that Google Web Stories lets you publish stories on your website and for however long you like. You have complete creative control over your Web Stories, and you can create visual slideshows to communicate your brand’s message using a combination of videos, images, and text.
Users can find Web Stories in Google searches, through Google Discover, and on Google Image Search, in addition to finding them on your website. In other words, you can increase audience engagement and benefit from SEO opportunities not present on social media platforms by using Google Web Stories.
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Benefits of Google Web Stories
Vogue increased its organic traffic by 18%
Creative visuals are the medium that changes a user from a viewer to a customer. MakeStories has worked with Vogue India for many years. Using Web Stories, it increased its organic traffic by 18%. Web stories have the benefit of remaining online for as long as you want. Social media stories do not work like this. They do not expire or disappear once published. Web Story platform placement options are built into MakeStories. These include your website, email, and social media pages.
1- Complete Ownership
When it comes to creating, sharing, and managing content for stories on Instagram, Snapchat, Facebook, and other social media platforms, you are reliant on the platform’s distinctive interface. You have complete control over the code when using Google Web Stories, so you can decide how to integrate them into your website.
Owning your own Web Stories also makes it possible to create cross-platform content. As you work to create Web Stories, you can offer considerable story content that can be used everywhere on your website, not just on individual social media channels.
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2- Fully Customizable
You can manage every aspect of your stories’ design using the story creation editors that are available for Google Web Stories, and you can also include extra elements like animation. On the other hand, social media platforms that support stories don’t always provide the same level of customization as Web Stories, which can limit branding opportunities. For instance, when creating stories, Instagram only provides a small number of templates, filters, and font options. Google Web Stories provide a lot more design flexibility.
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3- Not Time-Bound
Another advantage is that Web Stories’ flexibility in terms of how long they can be viewed. The typical shelf life for stories on social media platforms is 24 hours. It’s beneficial for more than just branding to be able to completely customise your Web Stories and decide how long they can be viewed. Moreover, it gives you even better freedom to produce cross-platform content and maximise the benefit of your work.
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4- Reaches a wider audience than social media
Your stories have a chance to be seen by more people because Web Stories are not restricted to a single platform. Other social media story formats typically limit their audience to those who already follow your social account.
Additionally, Google has expanded the locations where Web Stories are accessible, including Google Discover and Google Images, so your exposure is not restricted to a single channel or existing followers only.
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5- SEO Value
Increasing your Web Stories’ visibility is another excellent way to improve your SEO. You might have a better chance of appearing in search engine results pages because Web Stories are technically their pages and are made using the Google platform (SERPs). Web Stories also allow you to include links and calls to action, which may help in increasing website traffic.
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6- Ad Content
Stories on other social media sites have some marketing potential with sponsored story features. Google Adwords can be embedded into your stories to offer viewers sponsored posts much like Google Web Stories.
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7- Faster Page Loading
Page load speed and high-quality content are two essential elements that keep users interested. AMP technology is used in web stories to hasten page load times. The customer can access your content more quickly as a result, increasing conversions. Faster website page loads are taken into account by Google’s algorithm. As a result, your page will appear on top of search engine results.
8- Track with Google Analytics
Building your marketing strategy must include using Google Analytics. Every web page should be linked to Google Analytics in order to monitor its performance. Google Web Stories and Google Analytics can easily be integrated with just one click.
A dedicated web page for Web Stories can be used to monitor their effectiveness. Businesses without websites can benefit from a secure solution from MakeStories. On their platform, they are able to host Web Stories. It’s simple to integrate Google Analytics with your MakeStories account.
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9- Monetize Web Stories
An interesting way to engage with your users is by developing stories for the web. It is also a wonderful way to generate income. By hosting advertisements on web stories, you can receive the entire advertising revenue. Through AdSense and Ad Manager, Google recently launched a programmatic advertising solution. This makes it easier to track your story ads. To learn more about how to monetize web stories, click here.
10- Real-Time Notification to Users
A Web Story has an attribute called “live story.” Adding a new page sends out real-time notifications to users. This feature is especially helpful for businesses announcing breaking news and new developments.
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5 Easy Steps To Create Your First Web Story
Stories, a new tappable storytelling format that combines videos, GIFs, images, text, and other visual elements, has gained popularity among creators all over the world. The best part is that audiences are not just restricted to social platforms and that they enjoy engaging with stories.
Web Stories are accessible on the open web, which enables search engines to crawl them and allows you to share and link to them just like any other webpage. Web Stories can also remain life for as long as you like and don’t automatically expire.
NOTE: Before you need to move on to creating web stories:
- You need to have your website (& for that you need)
- The right web hosting
- The perfect domain
Making your own Web Story is simple and only requires five steps. Here is a closer look at the method.
1- Choose a visual editor
You can create and edit your photos, videos, and graphics using a program called a visual editor. You don’t need to be an expert in video editing or design to create beautiful and engaging content because they frequently have straightforward functionality and built-in templates.
Web Stories for WordPress, MakeStories and Newsroom AI to name a few examples that might work for you.
2. Draft the story
The best web stories maintain the reader’s interest by telling a complete story from the moment they are published. Because every page of a story is published all at once, it’s critical to plan out your web story’s narrative in the same way you would for a blog post or video.
Though everyone’s creative process is different, we advise outlining your web story in Google Docs. The Storytime team plans the text, videos, images, and animations we intend to use for each page using this script template.
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3. Find the visual assets
A compelling Web Story must be created by carefully selecting the images and videos to use. However, if you’ve been blogging, you probably already have videos or other images you can use. This can be the most time-consuming task. It’s crucial to keep in mind that full-page videos must always be formatted vertically. Your Web Story will load faster and use less bandwidth if you do this.
4. Create the Web Story
It’s time to begin building once you have your story written and all of your resources gathered in one place. The quickest and simplest way to build your web story when you’re first starting out is to use the pre-made templates in your visual editor. In order to get your audience interested in clicking to learn more, you should first drag an arresting video or image into the tool.
Inherently interactive forms of media include stories. To interact, viewers can navigate the pages by clicking ahead and backward and by clicking on links. To increase interaction and engagement, you can also try incorporating tests and polls.
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5. Publish the Web Story
It’s time to publish your Web story once you’re satisfied with the images, design, and text. It’s as easy as clicking the “Publish” button in a visual editor to accomplish this.
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1- Video-first storytelling
Web Stories were designed by Google to be video-first. It prioritises video above all else but is open to audio, pictures, and animations that support story-telling. Text can be included, but when doing so, try to keep it to no more than 280 characters, or roughly 40 to 70 words per page.
2- Use high-quality images
High-quality images and videos are crucial for web stories because they are resized to fit users’ devices. Everyone will encounter the same thing in this way. If you lack visual content, great ones can be found in our free media library or on stock image websites like Unsplash, Pixabay, and Pexels.
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3- Make your Web Stories accessible
Your Web Stories should promote visual storytelling, but they also need to be accessible. To ensure that everyone can benefit from your stories, add metadata, alt text to your images, audio transcription, subtitles, and captions.
4- Pay attention to video resolution
Due to the speed at which web stories load, try to limit video resolution to no more than 4k and 2-5mb in size. Because it compresses the video to roughly half the space of MPEG-2 (the DVD standard), H.264 is a well-liked standard for the high-definition digital video you should use. If possible, shorten the video to no more than 15 seconds and prepare it in a vertical format.
5- Use engaging elements
Use interactive elements to make your stories more interactive and engaging for your audience. The best way to accomplish this is to have multiple story pages, which will draw viewers in and pique their interest in tapping and learning more. To increase viewer interaction with your content sources, you can also include interactive quizzes and polls, CTAs, and links to other pages.
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6- Orientation
Videos and images should generally be vertically oriented for your media. It is possible to use landscape videos and images, as you can see in our examples. However, you must have a thorough knowledge of your brand and web stories in general. Because vertical media content is much simpler to present on portable media devices and incorporate into stories, we always advise beginners to stick with it.
7- Use your brand identity
Your distinctive brand elements should be included in stories because they appear in SERPs and Google Discover, letting readers know who you are.
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8- Set the metadata attributes
You must add specific metadata attributes to your Web Stories in order for them to be found and indexed on Google Search and Google Discover. They improve the user experience and demand valid HTML markup. Be sure to adhere to the AMP story metadata guidelines when creating your web stories.
Every Web story must contain the following fields: title, publisher, poster image, and publisher logo. The page title, description, Twitter card, and Open Graph data can all be added.
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9- Ensure your stories are AMP valid
Web Stories must be AMP valid because they use the AMP framework. Use the testing tools we mentioned above throughout your process to make sure your stories can be published online.
You can use optional story-specific metadata to display your story on the desktop and make it accessible in landscape mode.
As a result, users will find it simple to understand the subject matter of your stories and locate pertinent information. Additionally, metadata will help you make sure that your Web stories are as compatible as possible with search engines and discovery tools.
You can use the Web Stories Google Test Tool to see if the metadata for your Web Story is correct.
10- Keep Google’s SEO standards in Mind
Web Stories are pages on your website, as was already mentioned. So that your Web Stories can be indexed and prepared to appear in SERPs, you should be aware of SEO best practises when developing them.
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11- Focus on internal linking
You must include links to your stories on your homepage or appropriate category pages in order for Google to find them. Google advises creating a separate Web Story landing page where you can publish links to all of your stories and link to it from your homepage. You can set up your website to point to the landing page WordPress creates by default for this post type (ex. yourwebsite.com/web-stories/).
Put internal linking first. Consider placing a link to your Web Stories in your sidebar, which will be obvious enough to do the trick. The main objective is to keep your homepage and landing page one click apart. From your Web Stories to pages, and vice versa, it takes two clicks. You will have a good chance of having your content ranked higher on Google as a result.
You can use the Web Stories for WordPress plugin’s Page Attachments feature to create links that point to your pages from stories. On the page, it will appear as a “swipe up” link.
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12- Measure the performance of your Web Stories
As the saying goes, you can’t improve what you don’t measure. The sooner you assess the effectiveness of your web stories, the more you will gain knowledge to move forward. Site owners can use Search Console to analyse traffic and identify any potential issues that are preventing your web stories from standing out in Google Search Results, allowing them to better understand how Google finds content.
Make sure to meet all requirements using Google’s testing tool if you aren’t seeing any impressions for your stories in Search Console. It will let you see how your web stories appear in Google so you can decide if there is anything you can do to make them better.
Google Analytics can also be used to track how readers engage with your stories, how long they stay on them, and whether they click on your CTA links. Because the traffic to your website and the traffic to your Web Stories are different, try to create a separate Google Analytics profile to assess the success of your Web Stories.
The Key Takeaway: How Can You Take Your Google Web Stories Strategy To The Next Level?
An excellent way to interact with your audience and improve the reputation of your brand is by using Google Web Stories to tell your story. Google Web Stories doesn’t have a time limit like its competitors do. They have no limitations, so they can appear at any time and anywhere.
These major quick tips will help you get better Google Web Stories search results:
- Control crawling and indexing
- Optimize the design of your Web Story
- Set the metadata attributes
- Implement Valid AMP Code
- Focus on internal linking
- Deliver high-quality content
- Measure the performance of your Web Stories
Any topic you choose to write about can be the subject of a story, whether it be an introduction to an existing article or the announcement of the release of a new product. All you have to do is comprehend Web Stories’ main concept and apply the SEO tips provided in this article.
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