Top 10 Beauty Influencers In India
Today, the term Beauty influencer has captured a bigger role than just reviewing makeup products and making tutorial videos to showcase their experience and expertise. These Indian beauty influencers on Instagram have become an effective medium for brands to collaborate and market their products with. A beauty influencer is a person who has a substantial following on her social media profile and has a great influence on her follower’s beauty product and service-related purchases. More than any other type of social media influencer, beauty influencers have made the leap to the big time, with major contracts and promotional deals with cosmetic companies. Some beauty brands, like MAC, have even partnered up with influencers to make entire new lines of makeup.
Being an Instagram influencer marketing agency, we have curated a list of the top 10 best Indian beauty influencers on Instagram who are making a mark on social media, one post at a time.
Top 10 Beauty Influencers in India:
1. Mrunal Panchal – 4.1M Followers
2. Malvika Sitlani Aryan – 551K Followers
3. Ishani Mitraa – 137K Followers
4. Aashna Shroff – 937K Followers
5. Somya Gupta – 874K Followers
6. Akanksha Kommirelly – 77.6K Followers
7. Debasree Banerjee – 305K followers
8. Anmol Wadhwani – 98.4K Followers
9. Niharika – 46.4K Followers
10. Jaspreet kaur kalsi – 287K Followers
1. Mrunal Panchal @mrunu - 4.1M Followers
Mrunal Panchal started her creator journey just before the pandemic hit India. Renowned in the social media space with her handle name “Gujju Unicorn”, this Indian beauty influencer flaunts a whopping 4M+ followers on her Instagram account and 769K subscribers on YouTube.
A look at this beauty influencer’s Instagram feed, and you’ll know her passion for all things beauty. Mrunal loves experimenting with her looks and has been taking the makeup and beauty world by storm. Seeing her extraordinary content in the beauty and makeup niches, many brands have approached this Indian beauty influencer for collaborations. She has worked with brands like Faces Canada, Maybelline, Garnier, Lakme, Amazon Prime and NYX just to name a few.
Mrunal Panchal was featured on Daboo Ratnani’s creator calendar 2022 and has also received the first runner-up award for Social Media Personality of the Year and Beauty Influencer of the Year.
Malvika currently has 751K followers on YouTube and makes videos on detailed makeup and vlogs. She was invited to Cannes Awards as well this year and was featured on the cover of Women Fitness magazine’s June 2022 issue.
She was featured on Clinique and Kay Beauty too. Her career started with modelling and appearing on India’s Next Top Model.
Since then this Indian beauty influencer has just grown ten folds and created her own brand MasicBeauty for home and self-care products in India. Being the face of Smashbox, and featured in Sephora and Nykaa offline stores, we see this girl going places!
2. Malvika Sitlani Aryan @malvikasitlaniofficial - 551K Followers
3. Ishani Mitraa @ishanimitraa - 137K Followers
Indian beauty blogger, Ishani Mitra is one beauty Influencer who is a pro at trying new looks and amazing trends, giving her followers fresh tutorials and tips. Fond of art, she has created beauty to be her canvas for life.
Her bold looks and smart style inspire many youngsters to create their own looks and flaunt them on reels. She also created content around fitness and self-development topics.
Ishani was recently featured by Maybelline for their Wedding campaign on Instagram. She gives major aesthetic girl vibes and also has great fashion taste. You can see this Indian beauty influencer travelling often as well. She also shares new launches and products she’s buying and using and makes sure her audience never misses an update from the beauty world.
Founder of her own brand called ‘The Snob Shop’ online, Ashana started off as a blogger under the name ‘The Snob Journal’ and now is a YouTuber, Model, Influencer and Entrepreneur.
Aashna has also appeared on Tedx twice to share her story and inspire others. Interviewed by another creator and Youtuber, Ranveer Allahabadia on The Ranveer Show, she talked about her journey and lessons and was also interviewed by CNBC tv18. She was featured on Myntra Fashion Superstar season 3 and served as a judge for the same.
She shares her struggle with active acne in her YouTube videos, and brands she likes on her Instagram and Youtube. She has also collaborated with Clinique (a beauty and skincare brand for Indian Skin) multiple times. You will also find her using her fellow creators’ products and endorsing them.
4. Aashna Shroff - 937K Followers
5. Somya Gupta @thesassthing_- 874K Followers
Famously known as ‘The Sass Thing’ on social media platforms, this Indian beauty influencer has an audience that swears by her recommendations. The young beauty influencer in India is well known for her aesthetic looks and for having a very friendly personality. Her audience also shows a lot of love for her very cute dimples that would mesmerise anyone within seconds. She has 440K followers on her YouTube Channel.
This Indian beauty influencer has co-founded her clothing brand called ‘Label Tasos’ and has been seen showcasing her interest in bespoke clothing. Lovingly called Michu, this girl is enough to brighten up your day. Q&As, Hauls, Myntra finds and skincare DIYs and product reviews and recommendations are what you will find in her content.
Her YouTube channel has 78.5K subscribers and she says that she is elated to have several Telugites among her followers. She was proudly seen supporting the IPL with a reel she created with different coloured outfits for each team. This reel was also showcased on television during the live IPL match break time.
Her content ranges from tips and tricks for shooting, skincare, hair styling, makeup looks, and recreation of looks from famous celebrities and series to making her own looks on the platform using trending reels. This Indian beauty influencer knows how to engage her audience and has been constantly giving her audience great insights into the beauty world.
6. Akanksha Kommirelly @akankshakommirelly - 77.6K Followers
7. Debasree Banerjee @debasreee - 305K followers
She started her blog called ‘All She Needs’ in 2008 and her YouTube channel in 2013. Today, she has been awarded – Cosmopolitan Indian Best Beauty Blogger.
Recently associated with UNICEF to promote girl hygiene, Banerjee has also started her own beauty brand called ‘Debasree beauty’ that ships globally. A brand that sells fun colour pigments to do make-up and is vegan and cruelty-free.
After working with multiple brands like Smashbox, MAC, Clinique, Nykaa, Maybelline and many more, this Instagram beauty influencer in India has definitely made her mark in the industry and inspired a lot of people.
Anmol is a beauty and lifestyle influencer on Instagram. Some highlights of her career include being a blogger at GourmetWomen, a Digital Marketer and someone who possesses knowledge of beauty and skincare.
She makes content on topics like, Amazon finds, reviews of products, Bollywood movie looks recreation, Skincare favourites, makeup favourites and How-to videos.
She has her youtube channel which has 2.98K followers on it. Her views range from 25+ lakhs to over 1 million.
8. Anmol Wadhwani @anmolwadhwaniofficial - 98.4K Followers
9. Niharika @skin.finityy - 46.4K Followers
Also known as skin.finityy on Instagram, Niharika is a small-town girl from Jammu. She is a Digital Creator who is recognised by Boi Media & Entertainment Pvt. Ltd. and makes content on skin, hair, makeup and fashion.
You will find her making tons of content on Instagram and YouTube. She mainly shares tutorials on beginners’ makeup. In addition to that, she also shares videos on Amazon Beauty Finds, Viral Hacks, Oily skin tricks, Occasion wear and Festive wear makeup looks, Haircare tips, Skincare Routine and tons of more content in the beauty and makeup niche.
She has worked with brands like Plum, Dot and Key, The Derma Co., Nykaa Beauty, Philips India, Purple, Wishcare and WOW Skin Science and can be a great fit for your next collaboration.
Lovingly called Jass, this creator makes content on topics of beauty, fashion, hair and lifestyle. She owns a jewellery brand called jewellerylove_by_jaspreetkalsi and has a dedicated page for the same on Instagram as well.
This city girl Jaspreet Kalsi is a Delhi-based influencer but currently resides in Mumbai. She has been seen recreating looks from Indian movies, day-out vlogs, skincare routines and testing products.
She currently has 100 days of hairstyles as a trend she created. This Indian beauty influencer on Instagram can also be seen doing 15 days of trying viral trend products on her Instagram feed. She won the award of Best Beauty & Lifestyle Influencer 2021 – The breakout star.
10. Jaspreet Kaur Kalsi @jaspreetkaur_kalsi - 287K Followers
Conclusion
Beauty Influencers have marked a major need in the industry. Their knowledge is what makes them stand out from the crowd. Having such beauty influencers around is definitely a big benefit for brands since they serve as a medium to send across the brand message. These influencers help brands to place their products in front of the audience and create awareness and reach through viral content pieces.
Being a global influencer marketing agency, we at Confluencr realise the immense potential of these top 10 Indian beauty influencers on their audience and wish to help our clients gain collaborations with these social media influencers. Having curated a network of leading beauty influencers, we at Confluencr Instagram can help you get your brand placed in front of the right audience, at the right time and through the right set of influencers. Want to know more about influencer marketing, and how can it help your brand? Drop us an email at [email protected] and we shall get right back to you!
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