1.PICK A PRODUCT FOR SELLING

Most people come to the social media platform to be inspired and to find things they care about. Check out the 6 Free Instagram Sales Strategies.

Social media is one of the best platforms to sell products easier that have a strong visual appeal or aesthetic. The most trending digital product ideas are:

• LUTs
• Presets
• Graphic design
• Typefaces
• Fonts

And the famous trending physical product ideas are:-

• Apparel (t-shirts, sweatshirts, hats)
• Accessories and DYI (stickers, phone cases, jewellery)
• Beauty products (makeup)
• Home goods and decor (wall art, mugs)

2. SET UP AN INSTAGRAM BUSINESS ACCOUNT

It’s better to have a business profile because it provides a better marketing experience for a business owner. This helps customers connect to your business and also offers a bunch of free business features, such as:

• Add valuable information to your profile like (business address, website, contact information, phone number, etc.)
• Instagram Insights help to learn more about followers and well-performing posts
• Post promotions will help to drive business objectives

If you already have an Instagram profile,  and if you want to convert your Instagram profile to a business account, here’s how to quickly switch to an Instagram Business Account:

• Go to your Instagram profile

• tap the three horizontal lines in the upper right corner

• click on tap settings and Account

• Tap Switch to Professional Account and then Business. 

If you have Facebook Page associated with your business, then you can connect it to your Instagram Business Account: Select your Facebook Page to connect to your Instagram account (or create a new one if you don’t have a page).

Remember that only one page can be connected to your business account. This will increase your social media presence and gives people more information about your business: your products, services, etc.

3.CREATE ENGAGING INSTAGRAM CONTENT

Nearly 1 billion people in this world are scrolling through endless heaps of content on Instagram. The high-Quality content builds your brand’s identity and professional image on Instagram.
Follow these tips to increase engagement on Instagram:

• Choose a distinct theme:- Choose a distinct theme that can range from having a colour theme (using lightroom presets or filters) to a specific font in your content. The photo editing apps will help you to do this.
   
• Create quality photos and videos:- Avoid grainy images or shaky videos, they won’t look great. The high-quality photos and videos look good. So your content and profile photo should be visually appealing to reflect your brand’s main message. Gifs or high-quality videos will make your profile appear more dynamic.

4.UTILIZE URL IN INSTAGRAM PROFILE BIO

There is only one spot where you can add a clickable external link, the URL section in your Instagram profile bio. When a new customer finds you on Instagram, they will see your link by checking your bio page

Utilize the URL in your Instagram profile bio by:

• Editing the URL link in your profile:- This can be the website of your shop, your online course, a link to your product or anything else.
• Refer your followers to the link:- Refer your followers to the link, this will better start using it in the captions of your posts. it will motivate people to take action and visit your page.
• Change the link accordingly:- it’s a good idea to make sure you always update it because the followers won’t always search for the correct link manually.

Maximizes your Instagram bio by:

• Including a link to your website
• Use emojis to space out the text that will look so attractive
• Describe your skills or role as a business owner by using the right wordings

5.USE INSTAGRAM STORIES & REELS

Nearly 500 million daily users in the world use Instagram stories and reels. Instagram Stories and reels are a great feature to help you grow your business and stay engaged with your followers on a more frequent basis.

Instagram Stories can Capture the products in action, Promotes special offers, and Showcase new products. It has increased traffic for many marketers and businesses.  It’s one of the best Instagram sales strategies.

To add links to Instagram Stories:-

1. Take a photo or video in the Instagram Stories window or take a picture from your camera roll.
2. Then click on the chain icon to add a link to your Story (it’s located on the upper right corner of the screen).
3. Enter the destination URL and click the checkmark when you’re done.

Once you’ve finished, publish your Stories with links, don’t forget to inform your customers.

6.USE INSTAGRAM ADVERTISING

If you’ve been struggling with getting more traffic, Create an Instagram ad to reach a larger and more targeted audience. Utilize one of the following Instagram ads by using photo ads, Video ads, Storie ads, Carousel ads, Collection ads.

Two of the easiest ways to create Instagram ads are “Promote” under the posts on your Instagram profile.

Use the ad manager on your Facebook Page to promote ads. Don’t forget to perform market research, before you start creating ads.

Instagram is full of sales strategies to help you market your brand. Instagram sales strategies could help you increase your company’s brand awareness, boost your audience engagement, expand your product’s reach, and even boost your current sales.

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