If you are just starting with Tiktok, it can take long to build your following. 

But to help you ramp up your account, here are some tips to help you gain your first thousand Followers. 

1. Know your target audience

Just like any other marketing strategy, the first thing you need to do is to identify your target audience. 

Who do you want to reach? Single professionals? Married couples? Employees? Managers? Teenagers? Millennials? 

Knowing your target audience will help you in creating the right content that would resonate with them. 

If you are not sure how to identify your target audience, look at your competitors and influencers within your niche. 

What type of content are they creating and producing? 

You may want to start with that. 

2. Upload a quality video

High-quality videos are eye candy for viewers. But you don’t need a full production to create video content. 

Just invest in quality lighting and microphone to improve your visual and audio quality. 

Users can easily scroll-pass on content when it is dark, blurry and has bad audio quality. 

3. Pay attention to trends

Trends are a big thing on TikTok. 

If you’ve used TikTok before, and just recently gone back to using it now, you may notice a big difference in the content on your feed. 

That’s because trends on TikTok change so fast. 

So you really need to use the platform to be exposed to the current trends. 

And then use it to create your own engaging content. 

To know what’s trending on TikTok, head to the “Discover Page” and see what hashtags and sound clips are widely used. 

4. Create a TikTok challenge 

Challenges are very popular on TikTok and since it is very engaging to users, it tends to get viral. 

Whether it is a dance routine, a dare or simply answering a question, you will find a lot of challenges on TikTok 

Try to think of a creative TikTok challenge that matches your branding and see how it works. 

But take note, it does not necessarily mean you will increase your followers overnight with this. 

It is still trial and error. But creating a TikTok challenge is a great way to start. 

5. Use the right hashtags

If you want to make your content visible to the TikTok-verse you need to use the right hashtags. 

Your content visibility and reach can increase by just using hashtags in your captions. 

You can put as many hashtags as you can on your caption, but make sure they are all related to your content. Otherwise, your content will just look spammy if you overdo it. 

6. Publish content at the right time

If you want to increase your followers and visibility on TikTok, you need to publish content at the best time and day. 

You can check your TikTok analytics to know what is the best time and day for your account to publish content. 

Simply go to your Follower Tab, scroll down and look for Follower Activity.

Under this analytics, you will find the day and time your followers are most active. 

Try to publish your video just before the most popular time of the day to see the result. 

7. Share user-generated content

User Generated Content (UGC) is very popular on TikTok and you may want to use this to your advantage. 

You can talk to one of your clients or an influencer and ask them to video themselves while unboxing or using your product. 

You can also video yourself using your product, or preparing to pack your product for delivery. 

For service-based products, you can video yourself while having a consultation with clients. 

You can also ask your clients to create a video review about your services. 

8. Try working with TikTok influencers

Another best way to increase your followers is to connect with Influencers. 

Ask them if you can send them your product so they can do a review about it. 

You can also invite them to your business place and review it. 

Just keep in mind that working with TikTok influencers comes with a cost. So be ready to spend some bucks on it. 

Also, make sure that the TikTok influencers reflect the vision of your brand. 

9. Cross-promote your TikTok videos

To increase following and visibility on your content, you need to cross-promote your TikTok videos on other social media platforms like Facebook and Instagram Feeds and Reels as well as YouTube Shorts.

Share your TikTok videos as many as possible to many platforms to increase your reach. 

10. Maximise TikTok Features to engage with your audience

If you want to increase followers and reach, you need to turn on TikTok features such as like, comment, and stitch/duet other users’ videos. 

Stitching allows you to add your video to the end of the clip of another user’s video.

This is perfect if you want to add your own commentary or video to an existing one. 

For example, you want to add something to a UGC from one of your clients. Stitching is a great way to do it. 

11. Don’t forget CTA

Call-To-Actions (CTA) are very important if you want your viewers to act after watching your video. 

So make sure you put a CTA a the end of your video. 

Some of the CTA that you can use are…

• Follow our TikTok page for more
• Shop online
• Visit our website
• Send us a message
• Contact us

12. Launch TikTok Ads

One of the most effective ways to increase your followers and views is by launching TikTok Ads. 

TikTok Ads are perfect for newly set up accounts who are trying to grow their following in an instant. 

There are different types of TikTok Ads that you can try. But we highly recommend using the in-feed ads. We will discuss more in-feed ads on the following blogs, so make sure to stay tuned to this website.

If you want your TikTok Ads to be effective, just be creative in creating your videos. 

And remember in any kind of social media marketing, whether it is for TikTok, experimenting can go a long way. 

So keep experimenting with which strategies or tactics discussed in this article is best for your business. 

13. Upload content consistently

Tiktok, just like any other social media platform, requires consistency. 

If you want to gain lots of followers and views, you need to post high-quality videos regularly. 

You also need to be active on your account. You need to respond, comment, and reply to your followers to build a relationship with your audience. 

If you are actively using TikTok and regularly posting content at the best time, TikTok’s algorithm will notice you and will put you on other people’s feeds. 

14. Have fun

Creating video content can be exhausting and time-consuming. 

And it can take a toll on you if you pressure yourself to create more videos on a daily basis. 

So the key to being successful in using TikTok for your brand or business is to simply have fun. 

Enjoy the process – from brainstorming with your team to researching trends to creating your videos up to uploading them. 

Have fun and enjoy everything. 

If you are having fun with it, it will reflect in your content. 

15. Don’t delete your TikTok videos

No matter how low the views of your videos are, you should never delete them. 

Why? 

Because TikTok’s algorithm still crawls these videos and they can still trend even if they are posted two weeks or months ago. 

So just keep on creating and uploading videos, you might never know, your past content may get viral. 

16. Be creative with your TikTok Bio

Make sure your TikTok Profile bio looks fun, approachable and interesting. 

You can check other highly followed TikTok accounts on how they do their bio, but don’t copy them. 

Be creative in crafting your own. 

17. Don’t buy fake followers

It can be really frustrating if your followers are not increasing day by day. 

But buying fake followers just to show that your profile is well-followed is a big no. 

It can affect your whole brand. 

Imagine this, how can these fake followers respond to your content? 

How can you close leads if all you have are fake followers who don’t interact with your content? 

In the long run, you and your brand will only suffer. 

18. Use video editing apps to make your content more engaging

Creating video content can be a challenge especially if you are not a video editor. Or someone who can use Adobe Premier or Final Cut. 

But that’s not a problem. 

There are a lot of easy-to-use video editing apps out there. 

Some of them are PowerDirector, Promeo, InShot, Filmora, and Capcut among others. 

19. Keep it short 

The average attention span of humans is 8.25 seconds. 

With this, you need to create short but concise video content to keep viewers engaged within those 8 seconds. 

There is no limit on your videos, but you need to keep your viewers engaged with your content so they won’t scroll pass. 

So always keep your content short and concise. 

Increase your TikTok Followers

Just like any social media platform, gaining hundreds, thousands or even millions of followers on TikTok is not an overnight thing. 

It takes a lot of work and best practices to achieve that goal. 

But gaining 1,000 to 100,000 followers is not impossible, you just need to be consistent, and follow the above strategies to succeed.

If you need help in creating Tiktok videos, we have ready-to-use TikTok scripts that you can use. 

These are ready-to-use scripts so all you have to do is read, edit and post. 

On the other hand, if you need content for Facebook and Instagram, we have ready-to-use social media content strategy for the whole year!

Happy TikToking guys!