Are you a Financial advisor having a hard time creating content on social media?

Don’t know what to post to educate your clients and prospects about the importance of insurance?

Don’t know what to post to convince them to invest?

If you are a financial advisor, social media is the best platform to reach your audience without paying for traditional advertising resources. 

There’s no longer any need for mall booths, manning, flyers, or posters.

Instead, everything is a click away through social media. 

This saves you money, resources, and time all the while reaching more clients, not just in the Philippines, but also worldwide.

But managing a social media page is not an easy task.

If you are a Financial Advisor, you need to produce the right content at the right time. 

You need to produce content that has value to your audience. Content that educates them and make them realize the importance of insurance and financial planning. 

The key to achieve this is to follow the Golden Formula of Effective Content Marketing. 

Follow the 80-20 formula. 

80% of your content should be informational, educational, entertaining and engaging while 20% should be allotted only for hardsell content. 

So what “valuable” and “hardsell” content should you post? 

Here at DG Strategists, we researched the best content and posts that go best with your financial services that resonate with your audience.

So, here are some posting ideas for Financial Advisors:

Insurance and investment quotes

Coming up with tips and questions is not easy, especially if you have to do it weekly. Sharing insurance and investment quotes come in handy when you no longer have any other content to post.

Investment and money tips

Another content you should post is investment and money tips to inspire your audience. Through this, you can subtly make them realize the importance of your services.

Always assume that most of your audience won’t know anything about investing and finance, so it’s better to be as informative and educational. 

This way, your engagement will increase because you’ll be their go-to place when they need to know anything about this industry. Consequently, this establishes your credibility as a brand. 

Insurance infographics

Financial talk is complex and challenging to understand. Amateurs usually balk at talking about money and budgeting because of unfamiliar concepts and terms.

Using infographics can help people understand these easily. Visual aids in infographics include charts, graphs, and diagrams, including images and text.

This is ideal for explaining concepts because it simplifies concepts into bite-sized, easily digestible pieces of information. 

Insurance memes

As a business on a social media site, you need to stand out without overloading your audience with serious, complex concepts. What’s a better way to do that than by jumping on trends?

Internet memes are humorous clips of images, videos, or pieces of text that spread on the internet. Due to their shareable nature, brands use “meme marketing” to jump on trends and become viral quickly.

In fact, advertising memes are effective enough to generate a 30% engagement rate on social media. This is also true for finance-related businesses because you’d want to incorporate a little bit of humor into an especially complex concept.

Make it easier for your audience and potential clients to welcome these concepts by getting creative with internet memes. In return, you just might boost your ad’s performance.

Did you know

Did you know that Coca-Cola once contained cocaine? Shocking, right? That’s how you should try shock advertising.

Shock advertising is a type of advertising that deliberately uses shocking, catchy, and nonnormative ads. These are the ones that are hard to ignore and forget, mainly because of their surprising nature.

One way to do this is by posting “Did you know” facts on your page. Try and find some related to the industry you’re promoting and make sure it has the shock factor that would make your audience pause and look.

Frequently asked questions about insurance

What are your client’s most common questions? What do they usually ask you? List them all down, including your answers to those questions, and then post them on your page.

You can create an album for this, which you should update frequently. 

FAQs on your Facebook page help inform your clients about your services. It also saves you time in answering the same questions over again.

Here’s an example of our FAQs photo album on our Facebook page, which you can look into and get inspiration from.

Engaging questions

Another way to drive a lot of engagement is by triggering people to comment and share your post. One way to do this is by asking engaging questions.

You can try asking finance-related questions or simply ask interesting questions to get them to comment. Here are some examples you can post on your page:

• How would you like to spend your retirement fund?
• What are some budgeting tips you can share?
• On a scale of 1-10, how practical are you when it comes to saving money?
• What are your financial goals this year?
• How much debt is too much debt?

Get creative and ask questions that would catch your audience’s attention. Craft questions that would feel mind-boggling and interesting enough to answer.

Success tips and quotes

Give your audience a taste of success by posting success quotes and tips. Bring some positivity to your page and post content that would inspire others. 

Other than inspiring your potential clients, these posts are easily shareable because they resonate even with those who are not purposely looking for your services.

Motivate others by posting success quotes such as:

• Success is not the key to happiness. Happiness is the key to success. If you love what you are doing, you will be successful. –  Albert Schweitzer
• Success is the sum of small efforts – repeated day in and day out. – Robert Collier
• The price of success is hard work, dedication to the job at hand, and the determination that whether we win or lose, we have applied the best of ourselves to the task at hand. – Vince Lombardi
• Success consists of going from failure to failure without loss of enthusiasm. – Winston Churchill
• If everyone is moving forward together, then success takes care of itself. – Henry Ford

Similarly, posting success tips inspires your audience and makes your reputation as a brand more credible. Take this to your advantage to promote and emphasize the importance of your business.

Here are some examples you can use when posting success tips:

• Be committed to pursuing success.
• Hear from the expert and learn about the keys to success.
• Talk to an expert and ask about your financial plans.
• Learn from the journey and your advisors.
• Think positively and count on yourself.

Best posting ideas for Financial Advisors

Although social media makes it easier for financial advisors to reach a wider audience, there are still some things to consider to keep your social media page active.

So to help you manage your social media page and create the best content postings, we have created this social media content strategy customized for financial advisors. 

It has everything you need from insurance and investment quotes, money tips, infographics, engaging questions, FAQs, Memes, and more. 

Our social media content strategy for financial advisors and insurance agents follows the 80-20 formula and has all the above content, so you don’t have to worry how to create it. 

Check out our 365 Days of Social Media Content Strategy for Financial Advisors today!

If you have questions or would like to schedule a free marketing consultation, you may email us at [email protected], call/text at 0928-223-8416, or message us on m.me/dgstrategists.

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