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iOS 17.4 bug could lower ATT opt-in rates, Kochava finds

In a recent examination of app performance on iOS devices, the Kochava team stumbled upon a critical issue affecting versions 17.4.0 and 17.4.1. The problem lies within Apple’s App Tracking Transparency (ATT) framework, particularly in its handling of opt-in status reporting. Before the rollout of version 17.4.0, the average ATT opt-in rate stood at approximately […] More

The post iOS 17.4 bug could lower ATT opt-in rates, Kochava finds first appeared on Mobile Marketing Reads.


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iOS 17.4 bug could lower ATT opt-in rates, Kochava finds

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