IAB Europe’s new poll found that 67% of digital advertisers believe Brand Safety was a key priority for the advertising industry last year. More than 150 industry experts participated in the 2023 Brand Safety poll, which was conducted with the help of the National IAB Network. 53% of respondents said that the industry has managed […] More

The post Brand safety was a key priority for 67% of advertisers in 2022 first appeared on Mobile Marketing Reads.