As mass markets expand and consumer demand rises, people today want their consumable products at lower prices, with quicker deliveries and wider availability—the key being convenience.

This is where Fmcg (Fast-Moving Consumer Goods) companies come in. Like any business, FMCG Marketing is crucial.

However, marketing-related challenges in this sector are a little more difficult to navigate, which is why hiring an FMCG marketing agency might be the best decision you can make!

But what exactly does an FMCG marketing agency do? What services do they offer? And most importantly, which are the best ones?

Today, we’re covering what you can expect from a good FMCG marketing company, the services they offer and our review of the top FMCG marketing agencies in the world, so you can find the perfect one for your brand.

 Ready to find the perfect marketing campaign for your FMCG company?

Let’s jump right in!

Breakdown: FMCG Marketing Services

FMCG marketing agencies offer similar services to marketing firms in other sectors; however, where they set themselves apart is in how they adapt standard marketing practices for FMCG businesses. These services include:

FMCG Marketing Strategy

A good FMCG marketing agency will be able to develop a comprehensive FMCG marketing strategy that is customized to your brand, and designed to meet your specific marketing goals.

Your FMCG marketing strategy is the roadmap that sets out exactly what you aim to achieve, the channels and campaigns you will use, and how you will measure your results.

Strategy development usually includes a bit of market research, competitor analysis and an audit of your current marketing activity to determine the best way forward for your marketing.

It should also be noted that many consumers now see e-commerce as a necessity, even for the household essentials that would traditionally be bought from the local supermarket. As more and more people move towards buying everything online, it has become more important than ever that FMCG brands embrace digital marketing methods.

This is an area where an expert agency can really shine, as they’re able to adapt current digital marketing trends and practices to the FMCG space, and create integrated marketing strategies that use both online and offline marketing methods for your brand.

Branding

Secondly, going hand in hand with a Social Media marketing strategy, an FMCG company will work on creating a distinct, unique, and recognizable brand for your company.

Due to the nature of FMCG companies, it can be extremely challenging to stand out and be remembered by the average shopper; however, a well-implemented branding strategy can ensure your brand is a household name for decades to come.

Paid Advertising

Paid advertising can supplement an FMCG marketing company’s marketing efforts, with the most popular networks being Google Ads, Instagram Ads, and Facebook Ads.

As such, social media campaigns can be used to market products, raise brand awareness, and generate leads. As a result, FMCG companies can reach a larger audience through paid advertising.

Furthermore, once optimized, paid advertisements provide precise targeting at a low cost.

Social Media Marketing

The first and arguably most important step a marketing agency will take when marketing any company or product is to develop a social media strategy, and this is especially true for FMCG companies.

A social media presence enables FMCG brands to share product information and build communities around their brands. This is especially important for FMCG companies, which can struggle to differentiate themselves from the competition.

They’ll create and manage brand accounts for various social media platforms like LinkedIn, Facebook, Reddit, YouTube, Instagram, TikTok, Discord, and Twitter; each of which will have a different strategy to optimize the platform for your marketing needs, whether you’re a B2C or B2B brand.

And, of course, the added benefit of online exposure is the increase in sales and website traffic.

Location-Based Marketing

As you might expect, when marketing a brand, product, or service in different regions of a country or in different countries entirely, the marketing approach employed will need to be altered in order to attract your target demographic in that specific area.

Location-based marketing will therefore be a crucial component of the marketing strategy an FMCG company develops for your business.

Influencer Marketing

FMCG marketing firms recognize that as the popularity of social media content grows, influencers wield increasing power over the audiences who follow them. And what better way to differentiate yourself from the competition than to have an influencer promote your product?

This not only raises brand awareness, but it also increases something else that may be more important – social proof.

Furthermore, influencers add a level of authenticity to the product they are promoting and, as a result, to your brand and company as a whole, which is essential for FMCG companies in particular.

Content Marketing

Content marketing is another excellent marketing strategy that an FMCG marketing agency will employ to increase sales and customer satisfaction. This might include any of the following: a weekly blog, YouTube videos, articles and how-to guides, informative videos, and product drops.

The agency you hire will ensure that the content you put out is relevant, helpful, and in line with the tone and style of your brand identity, so that clients know what to expect from your FMCG company.

Website Design

A website is a valuable tool for any business, but FMCG companies can actually benefit more than other types of businesses, which is why a CPG marketing agency will frequently provide web design services.

Your website is a place to provide product information, share details about your company and employees, and direct traffic to your social media accounts and online store.

You want to have as much of an online presence as possible, and a website can help you achieve this.

App Design & Development

Along with a website, many FMCG companies offer app design and development services because they understand that accessibility and ease of use are very important factors when it comes to consumer choices.

And with so many people using mobile devices on a daily basis, tapping into this consumer market and enticing them with an easy-to-use mobile app can make the difference between breaking even and international success.

Online Reputation Management & PR

One of the most important factors that potential customers consider before making a purchase is a company’s online reputation. As a result, an FMCG marketing agency understands the importance of managing your online reputation.

They will, for example, handle responses to both positive and negative reviews on your online store, as this can be a great way to reinforce positive reviews while mitigating the fallout from negative ones.

They may even go so far as to search for threads about your products on online forums and respond to and interact with your customers.

Customer-Centric Marketing

Customers buying consumables, as we’ve already mentioned throughout this article, have plenty of options, so they need to have a positive experience with your brand. If they don’t, they’ll have no trouble finding another brand with a customer-centric strategy.

As a result, the FMCG or CPG marketing agency understands that the “Customer Experience” has never been more important, with 67% of consumers saying they’d rather pay more for a better experience and 80% agreeing that the experience a company provides is just as important as its products or services. And as a result, they’ll add it to your FMCG marketing strategy.

If you’d like to learn more about why customer-centricity is so important and to ensure that you’re doing it right, check out this video by  KPMG US:

10 Best FMCG Marketing Agencies in 2023

1. Jellybean Creative

Jellybean is a well-known integrated marketing food and beverage company that, for more than 35 years, has worked with some of the most well-known food and beverage companies in the UK, ranging from small craft manufacturers to well-known blue-chip brands.

Their team has demonstrated expertise in marketing, design, digital, public relations, and social media communications that are strategic, innovative, and impactful. They’re passionate about the foodservice, out-of-home, retail, and consumer markets.

Top 50 B2B Marketing Agency 2022; Bronze Award in the MAA Global B2B Category 2021; and Silver Winner for Best Limited Budget Campaign at the B2B Marketing Awards 2021 are just a few of the accolades they’ve received.

2. Canal Digital Studio

Canal Digital Studio is one of the smaller-scale digital marketing agencies and is  based in New York City. They allay the fear of digital growth by generating more traffic, more conversions, better rankings, and faster results for their clients.

In addition, they primarily work with DTC, SaaS, FMCG, and eCommerce brands. Their small team has worked for large and small businesses, corporate strategy consultancies, and in-house marketing teams.

3. Elvis London

Elvis London’s mission is to use unexpected and unforgettable innovation to help individuals and brands grow, working with companies in various industries, including FMCG.  What’s more, they place a premium on strategic leadership that is driven by innovation and intelligence.

In addition, they are the eighth most honored creative agency in the UK and the 63rd in the world for 2021, with awards from organizations such as Cannes Lions, D&AD, CLIO, The One Show, and The Marketing Society, among others.

Furthermore, they are a B Corp-certified company that has restructured its business to ensure that everything they do is profitable while also meeting people’s and the environment’s needs. Some of the ambitious clients they work with are ODEON, Dobbies, Cadbury, Walkers, Merlin Entertainments, OREO, and Birds Eye.

4. The Social Shepherd

The Social Shepherd works with all their FMCG clients to develop social media, PPC, influencer marketing, and video marketing strategies.

As a result, they work with a number of FMCG companies for whom they have made exciting content and run successful paid media campaigns. As a results-driven company, they use every strategy at their disposal to achieve the best results.

Furthermore, they have successfully managed social media campaigns with Godiva and Social-First Video to increase brand exposure and organic engagement on the top social media platforms. They also promoted Nuts Pick with PPC, paid social, and social media management, which gave them a 3.4x return on ad spend (ROAS). 

5. Wallaroo Media

Wallaroo Media, based in Utah, USA, is a highly skilled team of digital and social marketers with experience promoting and growing both FMCG and eCommerce brands across the world.

The company was founded in 2009 as an SEO and content-based advertising firm but has since expanded to include all digital advertising efforts.

Wallaroo Media offers paid social ad design, development, and targeting services to businesses large and small, established and emerging. Their team has extensive knowledge of digital marketing goals and tactics, which they apply to their paid ad efforts.

6. Walker Agency

Walker is a full-service creative agency in Bournemouth. They are a 33-person, fiercely strategic, creative, and autonomous firm that focuses on getting to know businesses and becoming an actual extension of its marketing teams.

They have an unrivaled track record of giving established companies new life and giving new brands an identity through clever insights, nimble creative practices, and seamless delivery.

As a result, they know how to get FMCG companies seen without going over budget, thanks to their expertise in branding, strategy, content production, TV, the internet, and packaging. To out-big and out-small the bigs, they combine large agency talent, experience, and resources with small agency agility, speed, and overheads.

7. PR Agency One

PR Agency One is a marketing and public relations firm that has won awards for its work with B2B, B2C, and FMCG clients.

Few public relations consultants truly understand how to create campaigns that combine SEO, digital marketing, website development, and other marketing disciplines to ensure clients get the most bang for their buck. That is where PR Agency One differs from other public relations and marketing firms.

The primary focus of PR Agency One is media relations, and the firm does not employ any social media gurus. Rather, they offer strategies that begin with media relations but incorporate knowledge from SEO and other digital fields to ensure campaigns perform equally well on blogs, Twitter, YouTube, and digital news sites.

8. Together Agency

Together Agency is an idea-driven creative agency. To assist brands in reaching their goals, they combine insight, innovation, and intelligence. All their strategies are based on real data, and draw on insights into consumer behavior to develop marketing campaigns that get results.

That may entail a Facebook campaign, a radio ad, a website, a stunning point-of-sale, a billboard, or an ice cream truck that can tweet. They are flexible and will develop an FMCG marketing plan that benefits your brand.

9. Yoghurt Digital