Copywriting is a rewarding career.

It gives you the freedom to work at your own pace.

It allows you to be creative, and try and experiment with new things.

If you’re good at this craft, you can easily make money online. And that too 6-7 figure income.

But is it easy to become a Copywriter? And what exactly is copywriting?

If you have the above questions in your mind then this blog is for you.

Today we want you to meet a Technical Content Strategist and Senior Marketer who loves her job and enjoy the perks that come with it.

She’s passionate, curious, loves travelling and into copywriting for 6 years.

She started her career as a Writer and now has switched roles in the niche as a Senior Marketer and Content Strategist. She says Copywriting is less time-consuming and requires you to be creative.

On the other hand, if you’re good at this craft, it’s easy to make money through it.

So, we decided to sit with Syeda Tooba Bukhari to ask her about the basics of copywriting and here’s what she has for us:

Quick Conversation with the Copywriter – Syeda Tooba Bukhari

1. Can you tell us about yourself?

Hi, I’m Tooba. I work as a senior marketer and a content strategist at a software company and today I’m here with localwriter.pk to answer questions about Copywriting.

2. What’s your Youtube channel about?

My Youtube channel is all about my lifestyle, what I do in my daily routine, and things I like and don’t like at all. It’s all about me. And yes, I also try to accumulate some informative stuff on my channel.

3. Why do you choose Copywriting as a Career?

I have always liked and enjoyed copywriting. It’s something I love the most.

4. Difference between content writing and copywriting

So basically, content writing is about educating and building relationships. Content writers produce content to help readers understand a topic, solve problems or to help them make decisions as well. Copywriting is all about persuasion. It’s you who will engage a particular audience into buyers. It’s all about how you use idioms, how you use sentences and how you make the structure of the sentence that affects the mind of the readers. Copywriting is all about promoting your product, brand or yourself. It doesn’t matter if you’re doing copywriting about a product or brand, it’s all about promotion. And that’s how copywriting works. 

5. How anybody can learn copywriting?

Anyone can be a good copywriter but for this, you need patience and strong work ethics. That’s very very important. 

6. Is it easy to make money through copywriting?

Yes, it’s quite easy to make money through copywriting. You can get a lot of contracts through LinkedIn or other social media platforms. You can do it in a shorter period as well and it’s a good source of earnings. Copywriting saves you time because when it comes to article writing and content writing it can take a lot of time. Whereas copywriting saves a lot of your time because it all depends on your creativity. And if you can think of a caption in a few minutes, that’s really where you can show your speed and that’s great.

7. What exactly is necessary to become a good writer? 

Well, I don’t think so there’s anything in particular when it comes to writing. All you need is a good level of patience, that’s very important because there are some days where you won’t be doing well while some days you will be doing good so you need to have patience, you need to have the ability to manage because management skills count if you’re looking to start your career in marketing and content department.

And the other thing is planning because good planning helps you when it comes to planning your whole content and articles. I think these are the major skills you need to have if you want to be a good content writer. And one more thing is research because it’s very important to stay updated on the latest trends. So yeah, keep on researching, planning and organizing everything around you and you’ll reach the heights. 

8. What are your future goals?

I’m looking for a good opportunity somewhere abroad. As I’m following a season “Emily in Paris” where she used to travel for marketing. That’s why I could relate to Emily. I want to explore and get experience abroad where I can utilize my skills and I think I will get good exposure over there so I really want to explore life abroad and work on my goals. Right now this is my future goal but you never know what’s coming next. 

9. Any message for emerging copywriters in Pakistan?

It’s very important to know the concept of copywriting because I have seen people who don’t have a clear concept of what they are doing and how to do it. So copywriting has been my favourite since forever because it gives you that independency. You can experiment with the content and caption, it gives you that freedom.

That was all about me. I would like to thank the team Local Writer for having me on their channel. It was an amazing experience. 

You can reach out to Tooba on her social channels:

LinkedIn

Youtube

We also wrapped this interview in a video. You can watch it here:

The post Learn the Basics of Copywriting with Syeda Tooba Bukhari appeared first on LocalWriter PK.