Undercover.co.id – Alva Experience Center , Local Brand ALVA Woo Urbanites with Advanced Electric Motorcycles and Lifestyle Mobility Ecosystem , The era of electric vehicles is also enlivened by the presence of several new brands such as ALVA. No kidding, this local electric motorcycle brand has a qualified strategy in capturing the market in the environmentally friendly vehicle segment.
The brand, which is under PT Ilectra Motor Group (IMG), believes that people not only need vehicles that are environmentally friendly but can also support their lifestyle.
Putu Swaditya Yudha, Chief Marketing Officer of IMG, said that ALVA products are designed with the nuances of lifestyle mobility as daily vehicles for urbanites.
“We present products and services to accommodate the needs of daily urbanites to go to the office, campus, and others,” Putu Swaditya Yudha
The presence of products assembled in Cikarang, West Java is also supported through a network ecosystem called the ALVA Experience Center (AEC). According to him, this network is present more than just a motorcycle dealership because it presents a variety of services that are also nuanced lifestyle mobility.
The first AEC presented has a very strategic location, namely in SCBD, Jakarta. As an experience center, this network has various areas ranging from showroom, after sales area, merchandise area, co-working space, coffee shop, function hall, and charging station area.
The atmosphere of ALVA Experience Center.
Through the AEC in an adequate area, prospective customers can more freely experience the driving sensation of some of the ALVA products being marketed.
Then, with the battery recharge service, urbanites who use ALVA products to do activities in the SCBD area can park their vehicles at the AEC while recharging the battery for free.
The atmosphere of ALVA Experience Center.
In addition, with complete facilities, the AEC can also be used as an area for various activities by any community. He also believes that through the AEC, which emphasizes lifestyle mobility, ALVA can become an electric motorcycle brand that has added value to the community.
ALVA Cervo
In terms of product, the brand that has sales network in Jakarta and Bali has a new product, ALVA Cervo. This product brings a variety of advantages from many aspects, two of which are futuristic design and excellent specifications.
“We design and build products using our Research & Development (R&D) capabilities supported by an understanding of consumers in Indonesia. So we can produce products that are needed,” he said.
For ALVA Cervo, we had the opportunity to prove its performance and comfort at AEC Jakarta. Through that short date, it was felt that several key features stood out in the futuristic motorcycle with a touch of low rider.
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First, the new product launched in May 2023 appears practical through the keyless feature. This means that riders can simply store the vehicle key and activate the electricity by simply turning the knob.
In addition, the motorcycle, which is marketed at around Rp 40 million, also offers practicality through a spacious trunk that can be used to store a helmet. These two key features are also quite important for the mainstay vehicle of urbanites.
In terms of performance, the bike with a powertrain of 9.8 kW and 53.5 Nm of torque feels very aggressive. This can be seen from its instant acceleration. Moreover, this motorcycle with a local content of around 43% is also equipped with a boost feature, making it an agile motorcycle.
The combination of the powertrain and the 1.8 kWh battery embedded in the motorcycle allows the ALVA Cervo to reach a speed of 103 kilometers/hour with a cruising range of around 125 kilometers.
Regarding comfort, this electric motorcycle has the advantage of a fairly relaxed riding position. Moreover, the footrest is also wide enough so that riders can more freely adjust the riding position.
Comfort and safety are also supported by a double disc brake system that allows riders to brake more effortlessly but still accurately.
In addition, as an advanced motorcycle, this product also has connectivity features through the My ALVA Mobile App. With this connectivity, riders can easily access Battery Status Checking, Live Map Tracking, Trip History & Analytic features via smartphone.
With this set of advantages, the company seems very confident that the ALVA Cervo will be well received and become the mainstay of urban consumers in the country.
