Hey Everyone! here’s a case study about B Natural, a real juice brand in India. B natural is a well known Indian Juice Brand Launched in 2015 by ITC limited.
As Natural as it gets.
About Us
B natural is a well- known Indian Juice Brand launched in 2015 by ITC Limited, one of the India’s largest conglomerates. The brands mission is to provide consumers with 100% natural fruit juices, emphasizing purity, nutrition, and taste.
B Natural wanted to generate organic word of mouth and build RTBs for its fruit Juices. They used an insight – based community marketing approach to drive conversations around to drive conversations around the benefits B-Natural by engaging 1.5 Million women and parents in 63 women and parenting communities.
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