NB: This article is based on a talk given by Stacey Kruczek (who's now Director of Developer Relations at Aerospike) when she was still Global Developer Marketing Lead at Zebra Technologies.
Hi, my name is Stacy Kruczek, and I’m the Global Developer Marketing Lead for the Developer Relations team at Zebra Technologies. I've been in this role for close to seven years. I started in the engineering team as a Technical Marketing Leader and quickly became a Developer Relations/Developer Marketing Strategist for the team to help them build the developer marketing toolbox from the ground up.
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Anywhere you throw a tech product, you're going to hit a developer. So, it becomes really important to stay on top of the measurement of this and whether or not it's working.
Today, I’m going to cover:
- How to align your team goals with your company goals
- Aligning KPIs to the developer marketing funnel
- Developer relations vs. developer marketing KPIs
- Top measurement tools we use at Zebra Technologies
