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CHARLENE_INFLUENCER
INFLUENCE & INSPIRE | ENGAGE & ENTERTAIN
- CHARLENE_INFLUENCER
- INFLUENCE & INSPIRE | ENGAGE & ENTERTAIN
- 8 Reasons Your Company Should Use Video Marketing
- Conversions and sales are increased by using video.
- The video demonstrates a high return on investment.
- Video Increases Trust
- Google is a huge fan of videos.
- Mobile Users Respond to Video
- Everything Can Be Explained Using Video Marketing
- Even the most apathetic buyers are captivated by video.
- The video encourages social sharing.
- Bonus Tip 1: Video Ads Are Effective
- Bonus Tip #2: Video Is Taking Over Email Marketing
- Top 11 Video Trends in 2018
- Most customers prefer watching videos to reading.
- The content quality is critical, but the production quality is secondary.
- Acceptance of adequate production
- This will cause businesses to reconsider their video strategy.
- The importance of storytelling will be greater than ever.
- Video marketing testing.
- Videos must be tailored to specific platforms
- Live video streaming will become an essential component of video programming.
- YouTube is the source of the video.
- Personal sales and support will also benefit from the usage of videos.
- Video marketing’s return on investment
- Conclusion
- INVITATION TO ACTION
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Karl wrote on November 21, 2022.
8 Reasons Your Company Should Use Video Marketing
We just created an infographic on the increasing power of video. However, the future is here. This year has been a video revolution for marketers. According to Wyzowl data, 63% of organizations have begun to use video content Marketing. Eighty-two per cent of firms believe video marketing is a key aspect of their overall strategy. Video is fast evolving and will reach new heights sooner than we imagine. This trend is being fuelled by the fact that 83% of businesses believe video marketing provides a high return on investment.
But what you really want is our Hustlers University Review 3.0. Andrew Tate is the guy when it comes to video marketing, and here is the course that will teach you how to do it.
Without a doubt, video marketing is one of the most recent additions to your promotional toolkit. You may still have reservations. Is it utterly worth thinking about utilizing videos to promote your business? Do you have adequate resources to generate and sell video content?
The answer is straightforward: yes, it is worthwhile. Not only because it’s trendy, but also because video is one of the most adaptable and successful digital marketing tools available. Here are eight reasons why you should start using video marketing right away.
Conversions and sales are increased by using video.
Primarily. Videos may earn you a lot of money. Including a product video on your landing page may boost conversions by up to 80%. And the Treepodia team has ensured that video functions properly regardless of the category in which it is deployed.
Video can also directly lead to purchases. According to studies, 74% of people who saw an explainer film about a product or service purchased it. So, get started on your fascinating product videos right now!
When you think about it, video’s efficacy isn’t all that unexpected. Vision is our primary sense. Most of the information sent to our brain is visual. So, if photographs can significantly increase engagement, think what moving visuals can do for your business.
The video demonstrates a high return on investment.
To add to your excitement, 83% of firms believe video gives a decent return on investment. Although video creation is not the simplest or cheapest activity, it pays off handsomely. Furthermore, internet video editing tools are continually improving and becoming less expensive. And your smartphone can already produce decent video.
Another piece of good news is that your videos do not have to be flawless. It is the content that is important! According to a recent study, viewers are typically turned off by videos that do not effectively describe the product or service. Bad design and inferior quality didn’t matter as much. So, it’s safe to conclude that video is like pizza in that even when it’s horrible, it’s still genuinely nice!
“I Learned All My YouTube Marketing from Epic Meal Time (and You Can Too!)
Yes, you did read that accurately. Epic Meal Time’s insane, inebriated staff was the first to teach me about YouTube marketing. They had to develop their own channel, like other successful YouTube channels. There was no network to back them up, and no executive producer to show them the ropes. There were none left with any genuine experience!
Video Increases Trust
Conversions and sales are built on trust. However, developing trust should be a separate aim. The foundation of content marketing is trust and the development of long-term connections. Stop selling and start attracting people to you by giving them fascinating and valuable information. Mark Schaefer, Executive Director of Schaefer Marketing Solutions, put it better than I could:
The new era necessitates a focus on ignition rather than content, on trust rather than traffic, and on the elite members of your audience who are distributing and championing your material.
Everything is accomplished through video. We are more likely to be engaged and moved by video material. When it comes to premium audience members, YouTubers have emerged as the most potent social media personalities to market your company. If you’re serious about content marketing, you should also be serious about video.
Promotional videos may also help to build trust. Some customers are still wary of purchasing goods and services through the internet due to concerns about fraud and deception. Effective marketing films, on the other hand, portray your items in a conversational tone. This provides a sense of personalization, which is why 57% of buyers believe videos gave them more confidence to buy online.
Google is a huge fan of videos.
You may use videos to boost the amount of time visitors spend on your website. Longer exposure increases trust and informs search engines that your site has high-quality content. According to Moovly, having a video embedded on your website increases your chances of ranking first on Google by 53 times. Since Google now owns YouTube, the importance of videos in your search engine ranking has grown significantly.
Make sure to optimize your YouTube videos for SEO. Create catchy names and descriptions. Include a hyperlink to your website, products, and services. Provide a path for potential clients to take the next step. Explore the realm of interactive videos to stimulate even more activities.
Not only that, but because Google owns YouTube, they like placing their own site first for a variety of terms. We were just working on our MasterClass review, and while we have a fair chance of ranking above most sites in search results, the first three slots are occupied by a YouTube carousel! In other words, we won’t be above the fold until we’re prepared to film a video.
Mobile Users Respond to Video
Mobile and video go hand in hand. 90% of customers view videos on their mobile devices. Since the third quarter of 2013, mobile video views have increased by more than 233 percent. According to YouTube, mobile video consumption grows by 100% per year. People prefer to view videos on the go, and the number of smartphone users is rising, so your video audience is expanding.
According to Google, smartphone users are twice as likely as TV viewers to experience a feeling of personal connection to businesses that broadcast video content or commercials on their devices, and 1.4 times more likely than desktop viewers to feel the same way.
Because of the rise of mobile video, marketers must be mindful of their customers’ personal smartphone experiences. Give consumers more options in the video material they watch, for example.
Everything Can Be Explained Using Video Marketing
Do you intend to introduce a new product or service? Make a video to demonstrate how it works. To understand more about a product or service, 98% of consumers have watched an explanation video. As a result, 45% of firms that employ video marketing have an explainer video on their main page. Eighty-three percent of the companies believed their homepage explanation video was successful.
Trying to explain a complicated concept? Produce animated videos. Animation can bring concepts to life in ways that neither text nor live video can. Furthermore, monotonous talking heads are no longer sufficient to cut through the cacophony. Animated videos are the ideal blend of fun, nostalgia, and simplicity. They also work.
