CHARLENE_INFLUENCER
INFLUENCE & INSPIRE | ENGAGE & ENTERTAIN
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- Using Live Video to Promote Your Business
Michael Quoc | Wednesday, October 16th, 2017
17 Brands Using Instagram Live and Facebook Live Effectively
In recent years, live streaming has developed, with Facebook Live and Instagram Live quickly rising to the top.
We’re all visual animals, but social live video is extremely popular. Native Facebook videos (those shot and broadcast on the platform) have double the interaction of YouTube and Instagram videos, as well as much better organic reach. According to Facebook, consumers watch live videos three times longer than non-live videos, demonstrating the in-the-moment attractiveness of this form of material.
Social media bridged the gap between ordinary people and their favorite influencers, companies, and celebrities. We may participate in their lives vicariously, engage with them, and connect with them. All of this is possible with live videos in real-time.
Live broadcasting humanizes your brand. It’s an opportunity to be less polished and more genuine. You may demonstrate the human aspect of your team as opposed to the scripted, commercial side.
According to Hubspot, 43 percent of customers want to see more video content. Take a cue from these firms and provide your audience with the video content they desire.
Grazia UK: Organize a Debate
Grazia UK, an Italian women’s magazine, live broadcasts various events as they put together their inaugural community issue from Facebook’s London offices.
One popular event was their Brexit roundtable, in which Facebook fans could participate in real-time by asking questions and leaving comments.
To date, the video has had 74k views.
Is there a current occurrence that your company might conduct a debate about?
Buzzfeed: Perform a Wild Stunt
BuzzFeed videotaped two workers attempting to make a watermelon explode with elastic bands, one of the best examples of their ability to make anything go viral.
So far, the 45-minute film has received over eleven million views. Whether this is due to people being bored at work on a Friday afternoon or to the actual quality of storytelling, it lends validity to the premise that going viral is more attainable than some may believe.
Can you do anything similar with your product?
Dunkin’ Donuts: Take a Behind-the-Scenes Look
While you may think of Dunkin’ Donuts on your way to work every morning, it may not be the first brand that comes to mind when it comes to Valentine’s Day shopping.
With their holiday-themed Facebook Live broadcast, the corporation hoped to alter that.
Is there anything else you can do with your product other than what it was designed for?
Tough Mudder: Promote Your Next Event
Tough Mudder hosts endurance races, obstacle courses, and mud marathons all around the country. People who have never done one before may be hesitant to sign up since they don’t know what they’re getting themselves into. And those nerves don’t necessarily go away after they register for their first event.
Tough Mudder hit two birds with one stone when it filmed a coach directing participants through a training course. Showing them exactly what to anticipate excites individuals to sign up and motivates those who have already enrolled.
To date, the video has had 51K views.
Is there any concern about your product that you can alleviate using live video?
Stream Your Event on Airbnb
Don’t only use live video to promote your event; take it to the event, like Disney did.
Disney collaborated with Airbnb to build a treehouse for the premiere of The Jungle Book. They then live-streamed from the red carpet, where fans could see the actors and crew answer questions.
To date, the video has had 112K views.
What events can you share with your fans, from company meetings to VIP parties?
Start A Video Series with Tastemade
Everyone likes anything charming and lovely, and something in small form is much better.
Tastemade’s Tiny Kitchen series, in which they produce small replicas of food, taps into this.
To far, the video has received approximately 4 million views.
Consider making a video series for your business. A weekly product instruction, a regular interview with a staff member, or something more innovative, such as Tastemade’s approach.
Share Exclusive Content, Tim Coppens
Fashion is a perfect match for Instagram due to its visual focus. Fashion is also recognized for its emphasis on exclusivity.
Tim Coppens, the designer, noticed this and opted to give only one remote viewing option for this menswear collection. Fans may see it live in Florence at the Pitti Uomo or on Instagram Live.
Is your brand present at any exclusive events? With live video, you can provide your audience with virtual access.
Modcloth: Announce Your Pop-Up Store
Modcloth went live from one of their pop-up stores to give fans a sneak peek at their in-store items.
When a video like this takes over their news feed, it encourages followers to attend anytime you organize a pop-up, increasing sales and helping new customers find your firm.
To date, the 15-minute video has had 83,300 views.
Is your company present at trade shows, conferences, fairs, or festivals? A live video will increase foot traffic.
Beyond Yoga: Demonstrate Before You Buy
One of the most difficult challenges for online clothing vendors is customer apprehension, as well as the higher percentage of refunds if customers do purchase. Beyond Yoga, a yoga gear manufacturer, reduces such risks with a simple Instagram Live.
They recorded a yogi using their gear throughout the duration of a session, transforming their product from a static internet image to a real-world perspective in which buyers can see how the cloth conforms to the body and manages sweat.
How can you make your product feel more genuine to buyers by presenting it in a live video?
J. Crew: Give Away Freebies and Prizes
J. Crew routinely provides unique bargains through their Instagram Live broadcasts. Users must go through the Instagram link, and the offer is only valid for a brief period if they are streaming.
This strategy rewards your most devoted fans while encouraging more casual fans to see the value in following your company.
Why not use a live video to hold your next flash sale?
