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Why It’s Important to Differentiate Your Brand

We’ve written before about the importance of Brand Guidelines and consistency in branding; however, another crucial part of branding is differentiating your brand from your competitors, so you stand out. Color Differentiation Although consistency is super important, so is differentiating yourself from your competitors. Consumers need to be able to see a brand and identify [...]



This post first appeared on Blog Of Elysium Marketing Group, please read the originial post: here

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Why It’s Important to Differentiate Your Brand

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