2024-04-24 20:06
It’s always a surprise to hear that a brand relies exclusively on Canva for all its design needs. While Canva is undeniably powerful for creating quick visuals, at Elysium Marketing Gr… Read More
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Blog Of Elysium Marketing Group Blog
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franchisees
marketing
strategy
brand guidelines
ifa conference
wawa
potential franchisees
competitive
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Elysium Marketing Group blog is your go-to source for digital marketing tips, PPC advice, SEO strategies, web design know-how, and logo and branding guidance. Whether you're a small business owner looking to market your own company or a marketing professional looking to stay ahead of the curve, this blog has something for you.
2024-03-28 14:18
In the competitive franchise industry, attracting and retaining a dedicated customer base goes beyond standard marketing practices. It involves a focused approach to engaging with customers… Read More
2024-02-28 17:50
This year, I attended my first IFA conference, with a mix of excitement and curiosity about what awaited me. Since Elyse (rightfully) put a stake in the ground of what Elysium’s niche… Read More
2024-01-25 18:30
Navigating the early stages of starting a business can present unique challenges, particularly in the realm of technological investments. While new companies might be inclined to limi… Read More
2023-11-16 01:23
Creating content that resonates with your audience is both an art and a science. It's about understanding their desires, addressing their questions, and presenting information in an engaging… Read More
2023-10-25 17:47
If you've spent any time in the Philadelphia area recently, you've undoubtedly encountered the infamous "Wawa has Pizza" campaign. Its simplicity is striking, and it has piqued the curiosity… Read More
2023-09-26 20:50
As we gear up and plan for 2024, it's time to dive deep into your marketing, dissecting what’s worked and what hasn’t. Here's how to make sure your marketing strategy is both act… Read More
2023-08-30 16:55
1. It keeps you top-of-mind! Recently I was working on getting pricing for a direct mail piece for one of my clients. It wasn’t a straightforward direct mail piece, so I was contemplat… Read More
2023-08-30 02:02
Hey there, future franchise magnates! Are you on the hunt for the best ways to attract potential franchisees to your brand? Well, you're in luck! Here are five things you can do right now to… Read More
2023-08-22 21:08
So what exactly are brand guidelines? Essentially, they are a set of rules that explain how your brand looks and feels at every touch point. They are a roadmap of information surrounding the… Read More
2023-07-27 21:31
Predicting the future may be impossible, but we can always try to uncover what’s next in digital marketing and the trends that will reshape the industry by staying on top of new techno… Read More
2023-06-27 16:17
As people grow and mature, their style and look changes to adapt with the times, and the same can be said for a brand! As time goes on and culture and trends change, a brand may decide to co… Read More
2023-05-31 15:50
Part of being a successful leader and business owner is knowing when to step in and delegate certain tasks to your team. Your team is your greatest strength, and knowing how to properly dist… Read More
2023-04-25 19:17
In today's digital age, franchise digital marketing is an essential aspect of any franchise business. It is crucial for franchisors to have an effective digital marketing strategy to generat… Read More
2023-03-15 21:36
For Franchisees Like Your Chosen Business This one seems kind of obvious, but listening to keynote speaker, Drew Brees, all of his franchise choices were brands he loved before he purchased… Read More
2023-02-22 14:25
No doubt you’ve heard the internet buzzing about the new AI copywriting program ChatGPT and how it’s going to be the best thing since sliced bread for content creation. For some… Read More
2023-01-25 18:15
We’ve written before about the importance of Brand Guidelines and consistency in branding; however, another crucial part of branding is differentiating your brand from your competitors… Read More
2022-11-28 19:05
The holidays are already here, and although most of the planning should have been completed months ago, and you should have already started your holiday marketing campaigns, here are a few q… Read More
2022-10-17 17:10
Harnessing the power of digital marketing is increasingly important for all businesses. If you’re looking to improve your digital marketing performance, it’s time to partner with… Read More
2022-09-22 13:00
I’m always telling clients that their brands should be consistent, differentiated, and tell their story. However, telling the brand story can be a tough concept to grasp. What is my br… Read More
2022-08-17 16:03
An experienced digital marketing agency has the marketing expertise to help franchise businesses develop robust strategies to generate profitable results across locations. Below, we explore… Read More
2022-07-19 16:10
The demand for digital marketing efforts continues to grow. According to Global Industry Analysts (GIA), the global market for digital advertising and marketing is projected to reach $768.2B… Read More
2022-06-27 21:46
Digital marketing continues to be all the craze when it comes to marketing tactics, but that doesn’t mean it should be the only strategy you focus on to promote your business. There ar… Read More
2022-06-05 19:12
A joke is never as funny if you have to spell it out, but in this case we're dissecting a couple of well thought out marketing campaigns that do a great job of using humor. Purple Mattress I… Read More
2022-05-24 13:53
Driving engagement on Instagram takes strategy, creativity, and consistency. Companies who can express their authentic brand personality while tapping into relatable, trending ways of connec… Read More
2022-05-05 22:10
Being a local business owner has its benefits. Most community members want to support their local businesses rather than helping out the “big players” in all kinds of industries… Read More
2022-05-05 12:13
The account manager will help create and implement marketing strategies for clients for Social Media Marketing, Email Marketing, and other content marketing initiatives. The account manager… Read More
2022-04-21 15:38
Are you looking for comprehensive marketing software that can help your business grow? Many companies are moving to using CRM platforms like HubSpot that provide an easy-to-use interface wit… Read More
2022-03-23 12:38
Women’s History Month is a month-long celebration dedicated to recognizing and celebrating the contributions women have made over the course of history. Throughout the month of March… Read More
2022-02-11 16:43
Developing a successful marketing plan requires working with specialists. From identifying your business goals to executing each facet of your marketing plan, a reputable marketing agency ca… Read More
2022-01-20 18:33
Digital marketing, also known as online marketing, uses digital forms of communication to promote a business’ services or products. Marketers use mediums such as email, online videos… Read More
2021-11-18 16:00
Digital marketing is essential for the tourism and hospitality industry. As with any other product or service, consumers search online for helpful information and reviews on accommodations… Read More
2021-10-27 15:44
The health and wellness industry continues to expand with more consumers investing in wellness services and products. In fact, a recent report by Statista estimates the global wellness marke… Read More
2021-09-24 15:15
Home repair services such as plumbing, roofing, lawn care, and electric all benefit from a solid online presence to attract more customers. In fact, 76% of consumers look at a company’… Read More
2021-08-23 17:34
Social Media Marketing Tips for Restaurants: If your restaurant doesn’t have a strong digital presence, they could be losing out on capturing covers left and right. At Elysium Marketin… Read More
2021-07-16 15:14
While many of the same tactics are used for Franchise Marketing and Marketing in general, there are clear-cut differences to keep in mind when you’re strategizing how to market a franc… Read More
2021-06-28 15:45
By using social platforms with intention, businesses can expand their reach to target audiences to build brand awareness and generate sales. More people are using social media than ever when… Read More
2021-05-25 20:51
Every industry has their own jargon, and marketing is no exception! On any given day, you can hear the Elysium Marketing Team talking to one another using terms related to marketing strategy… Read More
2021-04-28 16:54
Where do I start? What is the correct or best medium? What topic should I choose? These are some questions you may have when you begin to think about content marketing. Although content mark… Read More
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