The holidays are quickly approaching and with that, your business may find itself needing to send out an increased volume of SMS messages. To ensure that your messages are both well-received and effective, here are some best practices for SMS messaging this Holiday season.

First is save your message as a template.

To make it easier, we recommend that you save time by creating a holiday message template and then making small variations to fit your customers' needs. That way, you can deliver the same message of holiday cheer to each of your customers, but make sure that they each still feel special and appreciated.

By skipping the hassle of retyping the same holiday message, you can focus on what matters most: creating a memorable experience for your customers. After all, holidays are all about creating memories and spending quality time with those you love.

Next is to set automated replies.

In order to provide a warm greeting and keep your customers informed, utilizing auto-replies is an excellent way to stay connected throughout the holidays. With auto-replies, you can easily let your customers know when they can expect to hear back from you and can provide them with the necessary information to make their decisions. Auto-replies are a great way to share holiday business hours and other special offers with your customers.

For example, you can inform them of when your store will be open for extended hours, special deals and discounts, or even when you will be closing up shop. When customers know what to expect, it helps to ensure that their experience is as smooth as possible.

Third is upgrade your SMS with MMS and emojis.

MMS (Multimedia Messaging Service) allows us to share multimedia messages, including photos, videos, audio clips, and even long-form text messages. Emojis, which are small digital images used to express emotion, add a fun and personal touch to messages.

Together, MMS and emojis are the perfect combination for capturing the joy and spirit of the season. Whether you’re sending holiday wishes to family and friends, or wishing customers a happy new year, these tools can help you make your messages stand out.

GET YOUR SMS TEMPLATE HERE.

GET YOUR GIF FILES HERE FOR MMS.

Next is stay within the rules.

Sending holiday greetings and wishes can be a great way to boost customer engagement, but when it comes to SMS messages, it's important to remember that customers always have the option to opt-out. This is especially true during the holiday season, when people are receiving a higher volume of messages from businesses.

By providing an opt-out option with every SMS message, you're showing customers that you respect their right to privacy. You're also protecting yourself from potential trouble: If you don't include an opt-out option, your mobile provider may flag your business phone number as spam.

Number 5 is skip the sales pitch.

The holidays are all about connecting with those who are closest to us, not trying to entice others to make a purchase. Now, more than ever, it's important to recognize boundaries and be mindful of how our actions can affect others. Sure, there are always opportunities to grow our businesses and increase our wealth. But, the holidays are not the time to push our own agendas.

Instead, take the opportunity to genuinely show appreciation for your customers and employees. If you take the time to listen and show empathy, you will be rewarded with loyalty, a positive customer experience, and a stronger business.

And lastly, make it personal.

For many of us, that includes our loyal customers and supporters. So, rather than simply sending a generic “Happy Holidays” greeting, why not take the time to make it truly personal by expressing your appreciation for their loyalty and support?

Just think about the impact it could have! A heartfelt and sincere message can go a long way towards making your relationships with customers and supporters even stronger.

Start by thanking them for their loyalty and commitment to your business. You can also add a personalized note of appreciation, thanking them for their support and loyalty over the course of the year.

You can also wish them a happy and safe holiday season and include a special offer or incentive. This could be a discount on your services or a free gift.

Finally, make sure that your message is sincere and meaningful. An overly generic message won’t have the same impact as one that’s truly personal.

We hope these SMS best practices will help you as you prepare for the holiday season.

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