China’s “Hometown Flavor” Takes the World by Storm!

Beijing, China – Recently, the second “Most Delicious Hometown Flavor” event, hosted by Beijing Radio and Television Station, came to a close. Commencing in January 2023, the event featured a 24-hour live broadcast titled “@ Homie@Folk, Happy New Year!” during the Chinese New Year, 20 live explorations of the “Most Delicious Hometown Flavor” stores, a series of captivating short videos showcasing food culture, and a global collection titled “Flavors of China, Favors of the World” that lasted for 9 months. The event concluded with the exciting release of the top 10 stories of “Flavors of China, Favors of the World”.

China’s “Hometown Flavor” Takes the World by Storm

The Top 10 Best Story of “Flavors of China, Favors of the World” Garners Attention

During the second “the Most Delicious Hometown Flavor and the Most Beautiful Fellow Townsman” event, an international short video contest called “Flavors of China, Favors of the World” was launched for the first time. Individuals from around the world showcased their Chinese cooking skills. For instance, a French chef diligently learned Chinese pastry skills to create the ultimate fusion of Chinese and Western cuisine, the green onion pie (screenshot).

a French chef diligently learned Chinese pastry skills to create the ultimate fusion of Chinese and Western cuisine, the green onion pie

A Filipino food blogger, a fan of Chinese cuisine, personally demonstrated the preparation of a delightful glass noodle pot.

Numerous foreign friends expressed their love for Chinese cuisine by exploring and reminiscing about their memories through various Chinese dishes.

An Azerbaijani food blogger tried mooncakes with Chinese tea on the eve of the Mid-Autumn Festival.

A Korean lady who experienced a sumptuous Yangzhou morning tea exclaimed, “I wish I could become a Yangzhou local”.

Even Peking University international students from Belarus, while interning in the Netherlands and eating imitation “Made in the Netherlands” dishes, yearned for authentic “Beijing Roast Duck”.

The “Flavors of China, Favors of the World” event received enthusiastic participation from individuals in more than a dozen countries, including the United States, Congo, Iran, France, Brazil, Belarus, South Korea, Germany, Indonesia, Azerbaijan, the Philippines, and Armenia. Their exciting short videos showcased dozens of Chinese delicacies, narrating stories of their fate, relationships, and love for China.

https://youtu.be/ImuewQPUqFY

A new mom from the U.S. enjoys a Chinese postpartum confinement meal

10 Overseas Promotion Ambassadors for the “Most Delicious Hometown Flavor” Cover the World

After a rigorous selection process, the top 10 stories of “Flavors of China, Favors of the World” have been unveiled! These 10 ambassadors promoting the “Most Delicious Hometown Flavor” hail from the United States, France, South Korea, Belarus, Indonesia, Iran, Brazil, the Philippines, Armenia, and Congo.

After a rigorous selection process, the top 10 stories of “Flavors of China, Favors of the World” have been unveiled

Shop Tours and Chinese Cuisine Short Videos: Tempting Taste Buds and Promoting Cultural Exchange

From June to September of this year, the second edition of “Most Delicious Hometown Flavor” featured 20 simultaneous overseas live broadcasts of store exploration trips Additionally, a series of captivating short videos highlighting Chinese food culture were released. From Jilin city in northern China to Qinzhou, the ancient county of Lingnan in Guangxi, from fragrant Bazhou in Xinjiang to Shunde, the world food capital in Guangdong, the Gourmet Explorer of “the Most Delicious Hometown Flavor” scoured the streets and alleys, visiting 20 local specialty restaurants and introducing over 200 representative regional cuisine dishes with unique flavors and deep-rooted heritage to foreign friends and overseas Chinese. These dishes included the Puyang Zhuangmo resembling a full moon, the hot and bold Yongzhou Blood Duck, and the melodious Gelling Fish Head Pot. The exquisite colors, aromas, and meanings of Chinese cuisine, along with the intricate craftsmanship, not only tantalized taste buds but also sparked imagination and curiosity. They allowed foreigners to deeply experience the charm of Chinese culture through its delicious food.

(Group pictures: Puyang Zhuangmo, Classic Guangdong Gelling Fish Head Pot, Nanchang Beer Duck of Jiangxi, Zhangzhou Sea Worm Jelly of Fujian, Xuyi Lobster Bun of Jiangsu, Pepper Chicken of Xinjiang)

Several short videos featuring dishes such as Jiangxi Ganzhou Three-Cup Chicken, Huaiyang Classic Wensi Tofu, Xinjiang Nang Pit Lamb Kebabs, and Yunnan Steamed Stone Pot Fish garnered widespread attention from overseas bloggers and attracted the attention of overseas netizens as soon as they went online, reaching 1.2 million people overseas from the media.

(Pictures: Nang Pit Lamb Kebabs、Wensi Tofu)

China’s “Hometown Flavor” Moves the World in Search of Food and Friends

In the era of globalization, culinary delights from various countries inundate our tables, offering an ever-increasing array of choices. However, no matter where or when, China’s “Hometown Flavor” always captivates and leaves an indelible mark. It is a taste that goes beyond mere food; it encompasses memories, heritage, and a deep connection to one’s hometown. “Hometown Flavor” is not only a vital component of Chinese culture but also a unique cultural charm that evokes warmth and emotional connection. Whether it’s Beijing Roast Duck, Drunken Shrimp from the Jiangsu, Zhejiang and Shanghai free shipping area, Guizhou’s Spicy Ciba Chicken, Sour Congee of Shaanxi and Inner Mongolia, or simple Chongqing noodles, China’s “hometown flavor” has enamored the world with its distinctive allure.

(Group pictures: Beijing Roast Duck, Drunken Shrimp of Jiangsu, Zhejiang and Shanghai, Guizhou Spicy Ciba Chicken, Seafood Hot and Sour Soup, Shaxian Sesame Noodles, Sour Congee of Shaanxi and Inner Mongolia)

According to reports, the theme event garnered significant attention with a total online topic reading volume exceeding 341 million. The discussion volume reached over 1.628 million, and the interaction volume surpassed 2.507 million. The event’s overseas communication had wide coverage, including 19 overseas news agencies and core media from seven countries/regions, namely the United States, Canada, Germany, the Netherlands, Thailand, Singapore, and the Middle East. Additionally, it received coverage from 11 key media outlets in Southeast Asia and 19 key media outlets in the Middle East. Over 440 news matrices were used for content dissemination. Prominent international media outlets such as The Associated Press, Bloomberg, Yahoo, the Netherland News Agency, and the Times News Agency conducted key reports on the event. These reports resulted in approximately 20 million overseas contacts and nearly 1.1 million overseas video views. The event received substantial international media coverage, contributing to its global reach and impact.

The theme of “Most Delicious Hometown Flavor” enables people from around the world to savor the exquisite flavors and heartwarming essence of Chinese cuisine. It also showcases the captivating allure of Chinese culture to a global audience.

(Jiangnan Lotus Root, Xinjiang Shrimp with Honeydew Melon and Fresh Milk)