On June 27, the “A DATE WITH Huangshan IN SUMMER” press conference held by the Huangshan Municipal Committee of the Communist Party of China and the Huangshan Municipal People’s Government was successfully held at Shanghai Tower. Ling Yun, Secretary of Huangshan Municipal Party Committee delivered a speech, and Liu Li, Vice Mayor of Huangshan Municipal People’s Government started the “A Date With Huangshan in Summer” presentation.

Guests at the conference include Cheng Meihong, Deputy Director and Level 1 Inspector of Shanghai Municipal Administration of Culture and Tourism, Xu Jianmin, Level 2 Inspector of Department of Culture and Tourism of Anhui Province, Zhao Feng, Executive Vice President of Shanghai Tourism Trade Association, Tang Lan, Senior Vice President of Trip.com Group and President of Shanghai Online Tourism Association, representatives of domestic leading tourism enterprises such as Trip.com Cultural Tourism Industry Alliance, inbound travel agencies, Yangtze River Delta Travel Agency, as well as reporters from Xinhua News Agency, Xinmin Evening News, and other media outlets.

Conference Site

Building Huangshan into A World-class Destination for Leisure and Eco-tourism

Speech by Ling Yun, Secretary of Huangshan Municipal Party Committee “Huangshan is well prepared to seize the new trend and the new market. By taking advantage of the cultural heritage, promoting cultural confidence and self-reliance, we are fueling creative transformation and innovative development of Huizhou culture, and building Huangshan into a world-class destination for leisure and eco-tourism,” said Ling Yun.

Speech by Ling Yun, Secretary of Huangshan Municipal Party Committee

Li Baochun, Executive Deputy Secretary-General of the World Tourism Cities Federation, delivered a speech via video. “The Federation will facilitate exchanges and cooperation between Huangshan and other international tourism cities and institutions. With access to the Federation’s international stage and tourism promotion channels, Huangshan will shape itself into a world-class destination for leisure and eco-tourism.”

Video speech by Li Baochun, Executive Deputy Secretary-General of the World Tourism Cities Federation

Liu Li, Vice Mayor of Huangshan Municipal People’s Government then continued with the “A Date With Huangshan in Summer” presentation. “In July and August, 11 key scenic spots in Huangshan, including Huangshan Scenic Area, Xidi, and Hongcun, will offer free admission to teenagers. We will introduce preferential policies regarding parent-child tour, study tour, and recreation tour. You can follow Huangshan Cultural Tourism’s official WeChat Account to stay updated,” said Liu Li.

Speech by Liu Li, Vice Mayor of Huangshan Municipal People’s Government

Huangshan tourism bookings more than quadrupled year-on-year thanks to heated lists and preferential offers

Sun Bowen, General Manager of Inbound Tourism Department at Trip.com Group, released the “Beautiful Huangshan” Summer Tourism Consumption List. Four sub-lists of Summer Amusement List, Inviting Accommodation List, Food Choice List, and Must-have Souvenir List integrate and sort out Huangshan’s premium and distinctive cultural tourism resources and products in an all-around and deep manner, which better guide tourists and make booking much easier. Data from Trip.com indicates that as of June 23 this year, the number of Huangshan trips booked was more than 4 times that of the same period in 2022, with the turnover up by over 5 times year on year. Huangshan is becoming more and more popular among tourists.

The “Shanghai-Huangshan” New Summer Travel Experience and discount package were unveiled to invite citizens and tourists to log on to Trip.com App for huge hotel discounts in Huangshan.

List released by Sun Bowen, General Manager of Inbound Tourism Department at Trip.com Group

During the signing ceremony, business representatives from Trip.com Cultural Tourism Industry Alliance signed a series of strategic cooperation agreements with local cultural tourism enterprises and Huangshan Administration of Culture and Tourism. High on the agenda of the conference, the Shanghai University – Huangshan International Promoting Institute was officially inaugurated in the presence of all parties. Cooperation among government, enterprises, and colleges will help expose Huangshan’s unique resources and attract more tourists, resources, funds, and information to build Huangshan together.

Strategic cooperation agreement signing

Unveiling Ceremony of Shanghai University – Huangshan International Promoting Institute

The conference saw its climax with the launching ceremony of “A Date With Huangshan in Summer” and Huangshan Tour by Inbound Travel Agencies. Ling Yun, Secretary of Huangshan Municipal Party Committee, Cheng Meihong, Deputy Director and Level 1 Inspector of Shanghai Municipal Administration of Culture and Tourism, Xu Jianmin, Level 2 Inspector of Department of Culture and Tourism of Anhui Province, Zhao Feng, Executive Vice President of Shanghai Tourism Trade Association, Tang Lan, Senior Vice President of Trip.com Group and President of Shanghai Online Tourism Association, and representatives of inbound travel agencies witnessed the ceremony.

Launch Ceremony

For better engagement, government leaders and guests present headed for the Shanghai Oriental Pearl Tower Plaza for the Huizhou Summer Night Cultural Market. The market showcases Huangshan culture and tourism products through hundreds of cultural and creative products of all kinds and fuels exchanges on this field.

Huizhou Summer Night Cultural Market

As the market opens wider, Huangshan will stick to the integrated development of the Yangtze River Delta and execute the “Tourism +” strategy, including building itself into a key destination in the Shanghai-centric Yangtze River Delta, shaping its brand image, introducing diverse and innovative tourism products, and promoting cultural tourism with all-around efforts. Huangshan cultural tourism will fuel the tourism boom centered around Shanghai. Through city branding, Huangshan global brand promoting, rural tourism development, and young and phenomenal products, Huangshan will seek more win-win cooperation and make Huangshan’s stories and voice to be heard by more across the world.