Campaign corner

Back to basics. Lowes Foods, a regional grocery chain, has introduced a new campaign for its private-label brand, Brown Bag. This brand is known for excluding seven unhealthy additives, such as artificial flavors and high-fructose corn syrup, from its range of over 900 products. The campaign features a character named "Basic B" a humorous take on an online influencer who is extremely enthusiastic about Brown Bag's simple and healthy ingredients. This initiative highlights Brown Bag's commitment to offering products without harmful additives.