Campaign corner

Just like winning.  In the run-up to the Super Bowl LVIII, Frito-Lay's NFL playoff campaign features three NFL veterans and numerous fans to suggest that enjoying fresh packs of Lay’s, Ruffles, Doritos, or Cheetos, collectively branded as “The Official Chip of Super Bowl LVIII” (even though Cheetos are technically puffs), feels akin to experiencing the triumph of winning the Super Bowl.