Campaign corner

Must be. Jameson Irish Whiskey, renowned for its exceptionally smooth taste and belonging to a widely recognized family, introduces its latest worldwide campaign titled "Must be a Jameson." Narrated by Irish actor Cillian Murphy and directed by the two-time Oscar-nominated writer-director Bryan Buckley, the campaign celebrates the enduring qualities that have distinguished the brand since its establishment in 1780—perpetually welcoming and unfailingly smooth.