Campaign Corner
Super Bowl Numbers. In preparation for this year's Super Bowl LVII, Heinz Ketchup is highlighting the confusion caused by the use of Roman numerals in the advertising of big games. The food company is pointing out that "LVII represents 57" and encouraging consumers to cast their vote against the use of Roman numerals for a chance to win a rare ketchup bottle.
This post first appeared on Tokinomo Brand Activation Interactive POS/POP Display Advertising, please read the originial post: here
