If you already have a Successful product line available in brick-and-mortar stores, then you know how challenging it is to launch new products. However, the needs and wants of customers are constantly changing. This means that FMCG brands need to adapt to these trends and changes by releasing new products or making changes to existing products.
This post first appeared on Tokinomo Brand Activation Interactive POS/POP Display Advertising, please read the originial post: here
