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Roku: MLB Return Not Driving Pay-TV Viewership

By Video 3.0 / Media Play News at 29-Jul-2020
'The return of MLB was a swing and a miss when it comes to Viewership for traditional linear TV as less than one third of baseball's 2019 household audience tuned in to watch any of the opening week games on linear television,' Gaurav Shirole,...

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Roku: MLB Return Not Driving Pay-TV Viewership

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