A list of the top 20 social media lead generation tools. This list of social media lead generation tools will help you get better leads from all of your social media accounts and have a better social growth and impact.
There is no doubt that Social Media plays a key role in business today.
In fact, according to Globalwebindex survey, in 2018 people spent 2:22 hours a day on social media platforms.
To have a strong presence on social media means good brand recognition and more business.
But with more businesses expanding their social accounts, the higher the competition gets and the harder it is to find quality audiences to engage with your social media profiles.
Luckily, there are tech companies like Airtasker which work exclusively on helping businesses get more leads and thus more business through social media.
There is no need to wonder about the key to people’s hearts anymore.
In this article, I’ll present you the top 20 social media lead generation tools.
I tried to offer tools with different possibilities, serving different needs.
Ultimately, by the end, you will have a good idea on how to approach your social media accounts and have quality leads coming in. Let’s dive in!
Top Social Media Lead Generation Tools:
Twitter:
- Tweepi
- Owlead
- Audiense
- IFTTT
- Exporttweet
Facebook:
- Facebook Ads Manager
- Driftrock
- Manychat
- Postplanner
Instagram:
- Kicksta.co
- Instagram Feed (WordPress Plugin)
- Combin
- Repost
- LinkTree
- Upleap
LinkedIn:
- Lead Gen Forms
- Linkelead
- Leadfuze
- One2lead
- Improver.io
Twitter Lead Generation Tools
Tweepi
Tweepi is on the market since 2009 and has gained huge popularity. It’s a fully automated AI-driven software that offers several very useful features. For as much as $129 per year with its Silver plan, you get up to 150 new followers per day and 300 suggestions.
Tweepi helps with following profiles with similar to your interests, monitoring who doesn’t follow you back, get suggestions on who to follow and what to retweet. Among its nice features are also geo-location targeting and language targeting. It’s super easy to use and soon enough, with its help, your interactions will turn into meaningful leads. The tool has a free plan with limited options and a more expensive Platinum plan for $249/year.
Owlead
Owlead is a growth service that allows to point out competitors’ accounts and create campaigns based on keywords, location gender, language. This tool also uses AI technology to suggest the best accounts you should follow. A nice feature is a quality score system and built-in filtering that shows just the valuable Twitter users. Another good thing about it is the tracking of your growth – you can see who followed you organically or because of your actions with Owlead.
The tool offers a 10-day trial after which you can choose between four different plans, that expand the possibilities. The cheapest plan is $19/month and the most expensive is $99/month. With the cheapest plan, you get 150 followers a month and with the most expensive 750 a month.
Audiense
Audiense is a very comprehensive growth hacking software that offers two separate products to help you manage your Twitter audiences. The first one, Audiense Connect, focuses on your social media marketing. It offers audience insights, the possibility to filter by keyword and geography and then create lists based on that filtering, it shows the most relevant conversations and likes, and the visualization of data helps for deep analysis of your audience in order to make the right decisions for your strategy.
Audiense Connect is aimed at larger businesses and accounts and offers a free plan which is very limited. The other two plans, from $79/month and $696/month, add the possibility to create your own Direct Messages Chatbots and campaign as well as to manage Twitter ads. As a whole, this tool will be of great use for agencies and larger companies.
Audiense Insights, the other tool of Audiense, will give you a great internal view over your audiences. It helps identify and segment your audience based on criteria such as demographics, interests, online habits, purchasing behaviour, influencers and media consumption. Further on and based on this information you can personalize the messages of your campaigns and create relevant ads. Again, you have a beautiful visualization to make things easier for you.
As a whole, this tools is expensive for a reason. It will give you great insights and help with your strategies so that you can really be steps ahead of your competitors.
IFTTT
Ifttt is wonderful for people that love automation, but don’t know how to code. It allows connecting multiple apps into one and thus enriching your strategies in all channels. Its network of partners is huge and you can embed more than 600 brands in your apps. Among them are even Dominos and Evernote. What can you do with it for your Twitter? Well, a lot.
You can add your RSS feed, connect it with your Facebook, Instagram or Telegram and reshare content immediately including photos, blogs and videos. A very nice integration is the one with BrainyQuote. Overall, you can easily raise your engagement on multiple channels and get valuable insights over your audiences and strategies. This tool will be perfect both for smaller businesses and personal brands and accounts. The price of the tool is available only upon request.
Exporttweet
Exporttweet is focusing on analytics and is one of the more comprehensive growth tools. Among its nice features are demographic and language analysis, competitor watch and hashtags analysis based on keywords, hashtags or user mentions. It also offers a report on the latest 3200 tweets, tweets classification and impact reports. With this tool, you will follow how is your strategy going, which tweets and retweets are most impactful, no matter of their type. In addition, you can export detailed reports.
The pricing is divided between the Twitter hashtag analytics tool and Twitter account analytics tool. The first one offers plans from $19.99 and $16.99 depending on what you would like to analyse. The second one starts at $29.99/account and $39.99/account. What is not convenient is that you’ll have to pay more if you want to have all the data. In such a case, other tools are more useful. But it is convenient if you need just some of the data once every three months.
Facebook Lead Generation Tools:
Facebook Ads Manager
Naturally, the Facebook Ads Manager comes first at this list. The manager allows you to do a lot with your paid campaigns and can serve you for everything – from promoting your business page to generate leads for an event or sale. It is easy to use, allows a lot of flexibility regarding the ads that you can create and, of course, in terms of targeting.
You can import audiences lists or choose from details in-build list, based on demographics, interests or job position and education. What’s good is that the manager will show the approximate reach of your campaign. Understandably, the insights are detailed. Another nice thing is that you can set your budget and automate your campaigns for the upcoming month. Facebook Ad Manager is very comprehensive and if you take the time to learn all about it in details, your success is sure.
Driftrock
Driftrock is a Google, LinkedIn and Facebook marketing partner and can do a great job when it comes to converting your leads and reducing the cost per click or lead. It integrates with a lot of other platforms such as MailChimp and Amazon. Among its greatest features are the Facebook Marketplace synchronisation and the opportunity to optimise your feed.
It’s important to note that Driftrock focuses on the Automotive industry, Real Estate and Retail. It aims at synchronizing your channels for better lead nurturing. The platform also has a users’ lifecycle marketing technology. You can track the way of your leads from the beginning to the end and import them in your CRM. The price of this useful tool comes upon request.
ManyChat
As the name suggests, this platform is made specifically to combine and automate your Facebook Messanger efforts and SMS to grow your business. If your SMS marketing and messages marketing is the core of your strategy, this platform will be of great use to you. The platform allows you to build a bot in minutes and sell your products, events, services.
What’s great for it is that integrates with a lot of other platforms such as Zapier, MailChimp, Google Sheets and Shopify. At the top of it, the platform is quite affordable. There is a free plan for businesses new to bots. It offers up to 10 tags for audience segmentation. The Pro plan starts from $10 but it’s not specified whether it’s per month. Anyway, with it the integration options are huge and there are unlimited growth tools and audience segmentations.
Post Planner
Post Planner helps in finding and curating the best performing content. So if your main strategy focuses on content, this is probably the tool for you. With this tool, you can find Facebook pages, Twitter accounts and blogs to choose from and re-share content, relevant to your audience to boost your engagement. This naturally saves a lot of time for manual digging in the networks. In addition, there is a recommendation engine to help you further. You can also plan your posts in advance and make your own schedule.
The tool is offered for both small business and enterprise account which makes it convenient and affordable. The small business plans start at $3/month and the enterprise at $49/month which makes the platform one of the low-cost solutions.
Instagram Lead Generation Tools:
Kicksta.co
Kicksta is one of many growth marketing tools for Instagram. This platform promises organic followers and no use of spam and bots. What you can do with it is to auto-engage with people who follow profiles similar to yours. Among its other useful features are listing your competitors, complementary brands and influencers in your niche.
Basically, what this platform tries to do is take the heavy burden of finding and liking posts of the desired follower manually. It is good if you are just starting but be prepared to pay $49/month with the Standard plan that limits you to 10 targets. The good thing is that there is no subscription and you can cancel any time. The Premium plan comes at $99/month.
Instagram Feed (WordPress Plugin)
Instagram Feed is a free plugin for WordPress and good for all of you that you use the website building platform. With this plugin, you can create multiple feeds on your website and each feed can display photos from multiple Instagram accounts. What’s more, if the Instagram accounts are not private you can use them. What’s great about it? You can easily turn your website visitors into meaningful Instagram followers. The good thing about this plugin is that it offers flexibility regarding the way you display the photos on your website.
Combin
Combin is a more comprehensive tool that provides deeper insights and analytics. With it you can find, analyze, engage and grow your audience. It allows to plan and schedule your content. Other handful features include the possibility to eliminate the inactive followers, to track audience activity and stats and the audience building tool that selects the most suitable influencers to promote your brand.
What you may not like about Combin is that it’s a software and you’ll have to download it on your computer. Otherwise, it is relatively affordable. There is a free Starter plan, a Personal -plan for $12/month and a Business plan at $36/month. The last one allows for managing 5 Instagram accounts.
Repost
This is a simple add-on that can be found in Google Play or Apple Store. What it does is that it helps to easily repost on other social media photos and videos from your favorite accounts. It could be used for ease with business accounts but otherwise, it is more or less for personal use. It offers editing options, though.
Linktree
This one is a free tool that helps you optimize your Instagram traffic. Basically what it does is to allow you to attach multiple links to the ONE Instagram bio link you are normally allowed. Thus you can lead your followers to a product store, blog or gallery on your website. Useful, indeed. The tools can do for small businesses, bloggers and artists. There is a free account and $6/month Pro plan.
Upleap
With Upleap you pay for the same AI features that other platforms offer, but all the actions are performed by a real person! Yes, once you sign up you will be asked to provide your login details as well as information for up to ten accounts similar to yours, up to ten locations and hashtags you want to promote. Is it effective if you decide to trust someone you don’t know how to manage your account? Users use it. It is somewhat similar to employing a dedicated specialist and the pricing starts from $39/month and goes up to $99/month.
LinkedIn Lead Generation Tools:
Lead Gen Forms
LinkedIn has its own dedicated platform for lead generation. What they do is to prepare pre-filled forms with data from the profiles that click on your ads. This is quite convenient as people are not eager to waste time filling in details. Plus this way you basically make them click on Send details before they have time to consider the offer several times. LinkedIn is a fairly expensive platform when it comes to ads, so if you are about to pay for it – use these forms to increase the chances for better ROI.
Linklead
Linklead tries to focus on automating your LinkedIn efforts thus saving you the time you spend on the social media platform. With Linklead you can add a Chrome extension and generate message templates and personalized offers. And we all know personalization is everything in today’s competitive digital world.
Other useful features of this tool include visiting up to 400 profiles with one click, starting conversations with a bot and creating mailing lists with the most prospective contacts. Overall, this tool promises great possibilities and good results for the one true business social media. There is a 7-day free trial and the other plans come at $49/month and a one-year pack of $199. If the tool does what it says, I think it’s worth trying.
LeadFuze
What LeadFuze does is that discovers and generates leads in particular roles and industries with the help of AI. In addition, it provides you with such data as verified e-mails, contact numbers, social accounts. Basically, it’s an AI that gathers databases for you. This will certainly save you the time to fill in data manually as the bot crows the web searching leads that match your criteria.
Further on you can import them in your CRM system. The tool integrates with Salesforce, HubSpot, Mailshake, Zapier. Overall, good for finding new prospecting contacts. The price of the service is not disclosed on the website and you’ll have to sign in to find it out.
One2Lead
This is another LinkedIn growth tool with useful features. It allows you to invite new connections with automated requests, to send bulk personalized messages and set triggers to follow-up with your leads over time. It also provides insights, baked with AI analytics. The best about this tool is that it is fully automated and very easy to use.
As a whole, if you want to concentrate on your warmest leads without losing your focus or time, One2Lead will help you achieve that. It is also downloadable and offers a Chrome extension, which I find convenient. There is a free plan that allows 15 invitation and messages/day and a Premium plan at $15/month with no limits.
Improver.io
Another tool offered as a Chrome extension that uses AI. Improver finds and extracts emails from LinkedIn accounts that you can use further on. This tool is built specifically for recruiters and other talent acquisition professionals. It has a free plan and three other plans at $15/month, $30/month and $80/month which makes it suitable for both small and huge recruiting agencies.
In Conclusion
I’ve listed here some of the top 20 social media Lead Generation Tools which can help you to leverage your social media marketing and generate great leads for your business.
Comment down below on any other tools you know that gets you leads from social media accounts.
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