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Second Screen Media in Advertising: How to Engage Consumers When You Don’t Have Their Full Attention

Have you ever scrolled through social Media on your phone while you watch TV? What about listening to a podcast while monitoring your work email on your laptop? Many of us are guilty of parsing our attention across many devices at any given time—so many of us, in fact, that this phenomenon has a name: second Screen Media. The “first screen” that precedes the second screen is almost always assumed...

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This post first appeared on 5 Ways To Optimize Video Content For Mobile, please read the originial post: here

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Second Screen Media in Advertising: How to Engage Consumers When You Don’t Have Their Full Attention

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