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Strategies to Bridge the Gap Between Data and Creativity in Advertising

The Advertising world is a hub for all things creative. It attracts novel thinking, brilliant feats of art and language, and unique approaches to building relationships with consumers. It’s no coincidence that advertising is the only field where “creative” is a standalone job title. Today, though, creativity in the workplace is being challenged—and advertising is no exception. We’re living in the...

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This post first appeared on 5 Ways To Optimize Video Content For Mobile, please read the originial post: here

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Strategies to Bridge the Gap Between Data and Creativity in Advertising

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