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While most people know what voice-over is, less commonly known is how to do it well. Or really anything about when and why you would use voice-over in some movies and marketing videos, and not others. So what makes a voice-over great? How do you plan a video around voice-over, or is it the other way around? When do you use voice-over instead of dialogue or music? How do you pick the right voice actor for your video’s voice-over? We’re going to answer all of those questions below, so without further adieu, let’s dive into the wonderful world of voice-overs!
Organic Vs. Paid Social Video: A Comparison
2024-04-01 22:24
Social media is one of the cornerstones of any modern video marketing campaign, but not all social video was created equal. In fact, almost from the start it was purposefully divided into t… Read More
2024-03-22 23:18
Let’s cut to the chase—there’s a lot of misinformation out there about content marketing today, but it remains a cornerstone of engaging and retaining customers in 2024. N… Read More
2024-02-13 16:35
The 2024 Super Bowl, a titanic clash between the Kansas City Chiefs and the San Francisco 49ers, transcended the boundaries of a typical NFL championship game, evolving into a cultural phen… Read More
2024-01-19 21:09
While YouTube is the most well known video hosting platform on the market, as well as the second biggest search engine in the world, it isn’t the only game in town. The second runner… Read More
Crew Spotlight: Victoria McGraw, Gaffer
2024-01-17 18:43
A gaffer, or chief lighting technician, can be thought of as the maestro of light, orchestrating the illumination of the director’s vision. This role is not just about ensuring visibi… Read More
All About Casting Your Marketing Videos
2023-12-20 19:07
When it comes to casting for your marketing videos, you might feel somewhat limited. Maybe this is your first time creating a video for your company and you don’t know what you’… Read More
Video In Email: How To Maximize Its Impact
2023-12-19 18:08
If your brand wants a generous return on investment (ROI), there are few better methods than video. A thoughtfully-crafted video strategically placed in branded media, be it your company we… Read More
The Importance Of Q4 Content Marketing
2023-11-03 20:55
For most Americans, the end of the year is a time to wind down, relax, and indulge in the cozy comforts of the holiday season. But for savvy businesses, the period encompassing October, Nov… Read More
2023-09-26 00:00
When you think of lawyers, you may not immediately think of video commercials or TikTok trends. Despite your first instincts, lawyers have more of a connection to video content than you mig… Read More
Crew Spotlight: Amy To, Wardrobe Stylist
2023-09-19 20:07
The importance of wardrobe stylists cannot be overstated, as they contribute significantly to the overall aesthetics, messaging, and success of video productions. First and foremost, wa… Read More
2023-05-18 19:06
Since 2014, our team here at Lemonlight has proven one simple truth: video works. It’s the single most effective media format to deliver on your marketing promises, whether your goal… Read More
Crew Spotlight: Eric Pio, Editor
2023-05-17 15:39
In the fast-paced world of video production, it’s often said that editing is the hidden art that brings the entire production to life. Behind every captivating video lies countless ho… Read More
2023-05-11 22:45
2023 is flying by, and a number of commercials have already solidified their place in our “best ads of the year” rankings. Whether they targeted humor, nostalgia, or good old fa… Read More
2023-04-14 22:06
Video is consistently reported as one of the most compelling ways to tell your company’s brand story. But video shoots can be difficult and time-consuming to organize internally, leadi… Read More
2023-04-10 21:10
With over 16,000 videos under our belt for clients in every industry, we can confidently say that all videos are not created equal. The process is inherently personal to the client, and many… Read More
2023-03-28 15:40
Many marketers think that virality is the best way to measure the success of a video, meaning the more views or likes it gets, the better. But if your only benchmarks for success are high le… Read More
How To Measure The ROI Of Video Marketing
2023-03-27 23:20
It’s important to keep an eye on your key performance indicators (KPIs) when you launch your video marketing campaign, but how do those KPIs relate to your return on investment (ROI)?… Read More
Crew Spotlight: Katie Savoy, Director
2023-03-14 23:51
As video production turns from a hobby to a career, it’s easy to get caught up in deadlines, logistics, and budgets. However, retaining a childlike wonderment when behind the camera ca… Read More
2023-03-01 21:13
In today’s digital landscape, understanding your audience is crucial for any brand or marketer, especially when it comes to differences in how segments of your audience prefer consumin… Read More
2023-02-15 00:05
The Super Bowl is not only a highly anticipated sporting event, but also a major platform for brands to showcase their creativity and marketing prowess. With millions of viewers tuning in, t… Read More

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