2024-04-16 17:13
In our latest Crew Spotlight, Bowen Moreno opens up about his journey in the video production industry, emphasizing the blend of technical mastery and artistic flair that his role demands… Read More
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While most people know what voice-over is, less commonly known is how to do it well. Or really anything about when and why you would use voice-over in some movies and marketing videos, and not others.
So what makes a voice-over great? How do you plan a video around voice-over, or is it the other way around? When do you use voice-over instead of dialogue or music? How do you pick the right voice actor for your video’s voice-over?
We’re going to answer all of those questions below, so without further adieu, let’s dive into the wonderful world of voice-overs!
2024-04-09 20:13
In an environment where adaptability, resilience, and innovation stand as the pillars of survival and success, it’s a distinguished achievement for a leader to be recognized among the… Read More
2024-04-08 21:07
The journey of Lemonlight began with a vision that was both ambitious and deeply needed in the marketplace. From our humble beginnings in a small bedroom in 2014, our mission was clear: to… Read More
2024-04-01 22:24
Social media is one of the cornerstones of any modern video marketing campaign, but not all social video was created equal. In fact, almost from the start it was purposefully divided into t… Read More
2024-03-25 15:49
The marketing and advertising spaces are heavily dependent on creative. While there’s more to a great campaign than just its creative assets (and a lot of behind-the-scenes work contr… Read More
2024-03-22 23:18
Let’s cut to the chase—there’s a lot of misinformation out there about content marketing today, but it remains a cornerstone of engaging and retaining customers in 2024. N… Read More
2024-03-14 17:51
The Director of Photography (DP) serves as the linchpin between the conceptual and the tangible. Being successful in this role demands a blend of creative and technical acumen, as the DP sh… Read More
2024-02-28 20:00
If you find yourself researching a new product you recently heard about, you’re in luck—there’s probably a video for that. Most companies have plenty of information about… Read More
2024-02-14 18:01
Lemonlight has carved out a niche for itself in the video production industry by emphasizing quality and creativity in every project it undertakes. Sound operators play a significant ro… Read More
2024-02-13 16:35
The 2024 Super Bowl, a titanic clash between the Kansas City Chiefs and the San Francisco 49ers, transcended the boundaries of a typical NFL championship game, evolving into a cultural phen… Read More
2024-02-02 14:52
Figuring out what exactly separates each new generation can be next to impossible. There are no set criteria. Is it as simple as fashion? Or politics? Taste in music, maybe? Even the actual… Read More
2024-01-22 21:06
Video sharing platforms are some of the most important tools for content creators, businesses, filmmakers, and virtually anyone looking to share their video content to a broad audience. And… Read More
2024-01-19 21:09
While YouTube is the most well known video hosting platform on the market, as well as the second biggest search engine in the world, it isn’t the only game in town. The second runner… Read More
2024-01-17 18:43
A gaffer, or chief lighting technician, can be thought of as the maestro of light, orchestrating the illumination of the director’s vision. This role is not just about ensuring visibi… Read More
2023-12-20 19:07
When it comes to casting for your marketing videos, you might feel somewhat limited. Maybe this is your first time creating a video for your company and you don’t know what you’… Read More
2023-12-19 18:08
If your brand wants a generous return on investment (ROI), there are few better methods than video. A thoughtfully-crafted video strategically placed in branded media, be it your company we… Read More
2023-12-13 18:47
The role of the Director of Photography (DP) is both critical and creatively demanding, functioning as the cornerstone of visual expression on set. This position, blending technical acumen… Read More
2023-11-30 23:40
The video marketing space is always changing. Whether you’re focused on the evolution of platforms (remember Vine?), techniques, best practices, or creative trends, there’s alwa… Read More
2023-11-27 22:08
Many people think video marketing is reserved for large brands with Super Bowl commercial budgets, but that couldn’t be further from the truth.
Video marketing is an invaluab… Read More
2023-11-20 22:14
We’ve said it before, and we’ll say it again: video content reigns supreme when it comes to storytelling, branding, marketing, and driving sales.
As a video hosting and shari… Read More
2023-11-17 16:34
Thanksgiving, a time of turkey, parades, and pumpkin pie, is also a golden opportunity for marketers. Over the years, the holiday has evolved into a prime time for businesses to connect wit… Read More
2023-11-14 19:13
At Lemonlight, we recognize that every role in the intricate dance of video production plays a crucial part in the final result. Yet, within this collaborative tapestry, certain individ… Read More
2023-11-13 22:03
2024 is fast approaching, and as we say every year, video just keeps getting more important. In terms of marketing strategy, it’s almost impossible to ignore video as we enter 2024. I… Read More
2023-11-03 20:55
For most Americans, the end of the year is a time to wind down, relax, and indulge in the cozy comforts of the holiday season. But for savvy businesses, the period encompassing October, Nov… Read More
2023-11-01 21:35
B2B and B2C marketing are two sides of the same coin. While their subjects of focus may be different, both forms have ultimately similar aims, and both can benefit immensely from the undeni… Read More
2023-10-30 22:04
There are tons of acronyms in the marketing space—SEO, CPC, ROI, and so on—but there’s one acronym you may not expect to relate to marketing: FOMO.
FOMO stands fo… Read More
2023-10-19 22:07
In today’s business sector, it’s common for startups to take advantage of digital trends while traditional corporations play catch-up. However, things are changing as larger tec… Read More
2023-10-18 06:52
The psychology of fashion becomes a silent but powerful storyteller in the world of advertising. Every stitch, color, and accessory meticulously chosen by a wardrobe stylist holds the k… Read More
2023-10-16 20:58
If you’re creating content for YouTube, you know that producing engaging videos is just one piece of the puzzle. To truly succeed, you need to get those videos in front of as many eye… Read More
2023-10-10 16:59
Spooky season is officially here, which means Halloween campaigns are everywhere. Some are great, some are not-so-great, and a select few are worthy of a spot on this list: effective campai… Read More
2023-10-03 22:13
The holidays are still months away, but with those hints of pumpkin spice and creamy eggnog already in the air, you know it won’t be long before you’re opening presents and ring… Read More
2023-10-02 22:16
In the digital age, the way you present information online matters. Consumers won’t settle for just any digital experience—they want unique, engaging touchpoints, especially whe… Read More
2023-09-29 23:12
An effective advertising campaign is incomplete without a great landing page. But knowing what works and what doesn’t across companies, across industries, and across platforms is diff… Read More
2023-09-26 00:00
When you think of lawyers, you may not immediately think of video commercials or TikTok trends. Despite your first instincts, lawyers have more of a connection to video content than you mig… Read More
2023-09-20 00:01
Content marketing as a household concept is still relatively new, even if it’s been around as an actual tactic for a long time. But educational video marketing in particular has gotte… Read More
2023-09-19 20:07
The importance of wardrobe stylists cannot be overstated, as they contribute significantly to the overall aesthetics, messaging, and success of video productions. First and foremost, wa… Read More
2023-09-14 18:02
The days of a one-dimensional marketing strategy are long gone.
Instead of experimenting with a few channels, doubling down on the one with the best ROI, and watching the results r… Read More
2023-09-07 19:12
If you’ve spent any time in a city recently, chances are, you came across an advertisement for a realtor. Whether you passed a billboard, a bench or bus stop ad, or even a flyer, you… Read More
2023-09-06 14:00
While they may still feel like something out of science fiction, personal drone ownership has skyrocketed around the world—especially here in the United States. Looking back, in 2016… Read More
2023-09-01 22:43
Most marketing teams are all too familiar with last-minute campaign requests.
If you’ve ever gotten messages like, “Can we get a quick graphic for tomorrow’s webinar?&r&helli…Read More
2023-08-28 21:45
If you’ve never bought a product after watching a video ad, you either have the most effective ad-blockers of all time, or your willpower is award-worthy. In either case, you’re… Read More
2023-08-21 17:34
When you start a video project for your brand, it’s common to face some creative resistance.
It happens all the time: you finally commit to your next production, and suddenly… Read More
2023-08-16 17:58
As the Director of Photography (DP), Dave’s lens isn’t just a tool; it’s a magic wand that transforms concepts into captivating realities. We live in an era where cont… Read More
2023-08-16 17:38
Hey LL Crew Community! I hope you all are having a great summer! We find ourselves well into Q2, energetically tackling more shoots than ever before—all thanks to you. We are continuo… Read More
2023-08-15 16:28
As we reflect on this incredible milestone, it’s important to acknowledge the journey that has led us here. Just like last year, our unwavering commitment to excellence has once again… Read More
2023-08-14 21:50
Marketing and advertising are often confused for each other. They sound like they cover the same scope of work, and because some industries and companies use the terms almost interchangeabl… Read More
2023-08-07 22:10
Post-production is the third and final stage of the video production process. By now, you’ve completed all pre-production preparations and have likely just wrapped up an incredible… Read More
2023-08-07 21:43
Pre-production is the first and one of the most important stages of the video production process. If you’re thinking of hiring a video production company (like Lemonlight!), then you… Read More
2023-08-07 21:20
If you’re not intimately familiar with video production, you might assume that raw footage consists of a collection of clips that closely resemble a final video product just without t… Read More
2023-07-31 20:32
Are 360-degree videos in your marketing strategy? Most brands would say no, but they’d be missing the opportunity to connect with viewers on a deeper level.
Unlike traditional vide… Read More
2023-07-24 22:41
Take a moment to think back to 2012. “Gangnam Style” and “Call Me Maybe” topped the music charts, the last Twilight movie was released, and the “Fierce Five&rd&helli…Read More
2023-07-18 21:57
As the world of video production continues to evolve, the influence of artificial intelligence (AI) is becoming increasingly apparent. Some may view it as a threat, a technology with the po… Read More
2023-07-18 15:24
It’s hard to imagine a time before e-commerce businesses dominated the scene. Today, the first interaction a customer has with a business often takes place online. Whether the company… Read More
2023-07-12 08:32
In today’s age of smartphones and social media, photography has become an integral part of our daily lives. With a simple click, anyone can capture a moment and share it with the… Read More
2023-07-12 07:25
Hello Lemonlight Crew! My name is Liz, and I’m an Executive Producer here at Lemonlight. I hope you all had a wonderful conclusion to Q2. We had a record number of productions this qu… Read More
2023-07-10 20:50
In the fast-paced world of e-commerce, creating compelling and visually stunning content is crucial for brands to capture the attention of their target audience. However, the process of pro… Read More
2023-07-10 18:56
The e-commerce space is undeniably saturated, and most products face stiff competition online. When there are dozens (or hundreds, or even thousands!) of products that look and function jus… Read More
2023-07-06 21:47
You might think of commercials as the interruptions you have to sit through during your favorite TV shows, but there are probably a few brand videos that have caught your attention over the… Read More
2023-07-06 20:45
Most of today’s businesses understand the value of testimonial content. They might have an automated survey where they capture feedback after a sale, or they might even conduct interv… Read More
2023-07-05 17:05
Remember digital cameras? It’s been a while since they were a main method of capturing content, but the nature of their screens meant that horizontal content was the default. If you w… Read More
2023-06-23 23:06
Did you know that companies with a highly engaged workforce notice a 21% boost in profitability and a 17% increase in productivity?
To maintain this level of engagement and success… Read More
2023-06-21 18:32
Video production seems easier than ever. Anyone with a smartphone can, theoretically, be a video producer. That said, if you want to create an immersive video that engages wide audiences, t… Read More
2023-06-15 22:54
In today’s digital age, harnessing the power of social media platforms is crucial for any business looking to make a lasting impact and drive conversions. TikTok, with its rapidly gro… Read More
2023-06-13 23:54
Grips play a pivotal role in the production process, but aren’t always the first people you hear about when it comes to dishing out credit. What exactly do they do? They’re resp… Read More
2023-06-13 22:49
Hello Lemonlight Crew!
Where has the time gone? We’re already nearing the end of Q2, and I’m thrilled to share that last month we achieved a record-breaking milestone with o… Read More
2023-06-02 22:38
As summer approaches, it’s time to turn up the heat on your marketing efforts. Lemonlight understands the power of video assets in capturing attention, driving engagement, and ultimat… Read More
2023-06-01 21:43
Looking for a new side hustle? If you love video content, know how to shoot an effective clip, and want to make some extra money on the side, you’re a perfect candidate to sell stock… Read More
2023-05-26 21:08
When it comes to enhancing your marketing strategy, video content can be a game-changer. But with so many options available, it’s important to understand the differences between commo… Read More
2023-05-18 19:06
Since 2014, our team here at Lemonlight has proven one simple truth: video works. It’s the single most effective media format to deliver on your marketing promises, whether your goal… Read More
2023-05-17 15:39
In the fast-paced world of video production, it’s often said that editing is the hidden art that brings the entire production to life. Behind every captivating video lies countless ho… Read More
2023-05-11 22:45
2023 is flying by, and a number of commercials have already solidified their place in our “best ads of the year” rankings. Whether they targeted humor, nostalgia, or good old fa… Read More
2023-05-03 21:26
Video marketing for your business used to mean creating one video for your company and posting it in a single location. Today, video marketing is about utilizing your video content in as… Read More
2023-05-02 15:57
You’re looking out over a sweeping landscape, mesmerized by the heights and gorgeous forest below you, when an epic, Morgan Freeman style voice booms out from somewhere behind the cam… Read More
2023-05-01 23:45
Unless you live under a rock, you’ve probably encountered conversations about artificial intelligence (AI) in the last few months. Since the release (and rapid adoption) of ChatGPT, m… Read More
2023-05-01 17:45
You’ve probably heard the term search engine optimization (SEO) a million times. But did you know that adding video to your website can drastically improve your SEO efforts and drive… Read More
2023-05-01 17:45
You’ve probably heard the term search engine optimization (SEO) a million times. But did you know that adding video to your website can drastically improve your SEO efforts and drive… Read More
2023-04-17 20:01
You might know a little about all the different types of videos there are—welcome videos, how-to videos, brand videos, and more—but how much do you know about video styles? The s… Read More
2023-04-14 22:06
Video is consistently reported as one of the most compelling ways to tell your company’s brand story. But video shoots can be difficult and time-consuming to organize internally, leadi… Read More
2023-04-12 22:21
Asking questions is a fundamental aspect of the production industry, and it’s a valuable skill to develop for anyone starting out in the field. No matter how experienced or knowledgeab… Read More
2023-04-10 21:10
With over 16,000 videos under our belt for clients in every industry, we can confidently say that all videos are not created equal. The process is inherently personal to the client, and many… Read More
2023-04-10 21:10
With over 16,000 videos under our belt for clients in every industry, we can confidently say that all videos are not created equal. The process is inherently personal to the client, and many… Read More
2023-04-10 20:31
When you’re a business owner, one of the most crucial factors in determining your success is finding the right clients. You likely have an idea of who you’d like to service, incl… Read More
2023-04-10 20:04
If you want to make high-quality video content, the first (and most important!) thing you’ll need is a high-quality camera. As you might imagine, your camera choice has a serious impac… Read More
2023-03-30 23:06
How much time do you spend on your phone every day?
A few seconds here and there while standing in a line? Responding to an email in the Uber home? A TikTok video (or two or twenty) befor… Read More
2023-03-30 22:48
Have you ever made a purchase after seeing a social media ad? What about after reading a blog post, or getting a promotional email? If you answered “yes” to any of these scenario… Read More
2023-03-28 15:40
Many marketers think that virality is the best way to measure the success of a video, meaning the more views or likes it gets, the better. But if your only benchmarks for success are high le… Read More
2023-03-27 23:20
It’s important to keep an eye on your key performance indicators (KPIs) when you launch your video marketing campaign, but how do those KPIs relate to your return on investment (ROI)?… Read More
2023-03-23 19:55
In the world of marketing, it’s easy to fall into the trap of wanting a quick and easy solution to promote your brand. One common mistake many businesses make is excessively repurposin… Read More
2023-03-21 15:05
Let me stop you right now. You’re probably thinking, “Wait—I need more than one video? One is expensive enough!” You’re running a small business, after all; you… Read More
2023-03-21 13:38
Video production is an incredibly powerful tool for small businesses looking to promote their products or services. But if you’ve never created a video for a small business before, it… Read More
2023-03-14 23:51
As video production turns from a hobby to a career, it’s easy to get caught up in deadlines, logistics, and budgets. However, retaining a childlike wonderment when behind the camera ca… Read More
2023-03-09 21:03
In many ways, video ads and TV commercials are two sides of the same coin. They’re both powerful ways to use video marketing to your advantage as a brand, and they both have unique ben… Read More
2023-03-08 20:33
By now, most marketers and business owners know that video marketing is an indispensable part of any successful marketing campaign. This implies that every brand should be investing in video… Read More
2023-03-01 21:13
In today’s digital landscape, understanding your audience is crucial for any brand or marketer, especially when it comes to differences in how segments of your audience prefer consumin… Read More
2023-03-01 18:14
Video content has become an integral part of our daily lives, with billions of hours of videos being watched every day across various platforms. However, did you know that video content can… Read More
2023-02-27 21:53
If you find yourself researching a new product you recently heard about, you’re in luck—there’s probably a video for that. Most companies have plenty of information about t… Read More
2023-02-21 21:33
When I heard the term “buyer’s journey” for the first time, I envisioned bright-eyed, ambitious folk embarking on a long, meandering expedition in pursuit of something impo… Read More
2023-02-21 18:58
When it comes to advertising your company using video content, what’s the first thing that pops into your head? A traditional television commercial? A comedic viral video hit? How abou… Read More
2023-02-15 00:05
The Super Bowl is not only a highly anticipated sporting event, but also a major platform for brands to showcase their creativity and marketing prowess. With millions of viewers tuning in, t… Read More
2023-02-14 21:29
For some, the love for film and video starts at a young age, where hours spent in front of a screen leads to a lifelong passion for visual storytelling. In fact, falling in love with cinemat… Read More
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