Do you own an ecommerce business? Have you tried Facebook Ads as a marketing platform for your business?
If not, it can be a big mistake! Let us tell you why.
With hundreds and thousands of people spending money on online shopping, there has never been a better time for ecommerce business.
It takes a lot of research and planning to set up the right ecommerce platform for the right audience.
But starting an ecommerce business is one thing and then running it to achieve the desired returns is a different scenario altogether.
With highly regarded websites like Amazon.com, there is already a cutthroat competition in the market. For the success of your ecommerce website, you need to make sure that you don’t become a part of the huge crowd!
It is true that the availability of audiences and potential customers is endless for an ecommerce website.
But to hit the bull’s-eye and to effectively convert your audience into customers, you need to follow the correct marketing strategy. Here is what you can do to execute your Facebook Ad campaign into the right direction:
Why Facebook Ads?
As a marketer of an ecommerce business, we bet you’d agree on the fact that no matter how many marketing channels you use, it never seems enough!
You try putting your hands on every effective marketing channel that you come across. But you have doubts about using Facebook Ads for marketing your ecommerce business. Why?
As a channel of marketing, Facebook Ads can prove out to be one of the best platforms for you. With this marketing channel, you are just one step away from generating traffic, conversions, and sales on your website.
At Facebook, you can execute a strong and efficient marketing strategy that boosts your online business manifolds.
With Facebook Ads, it is easy for you to reach your target audience and keep a track of the results of your adverts with different devices.
If you’re not sure about using Facebook Ads, let us tell you – they do work!
And let us also tell you that they work quite proficiently.
No! Don’t go by our words only, there is a lot of data to back this fact!
As per Adweek (an advertising trade publication), the average ROI generated through Facebook Ads is around 152% in ecommerce.
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Facebook is known to be the largest social network that has across 2 million business owners using Facebook Ads to promote their business.
Why is Facebook used so widely for marketing, you can ask?
By the third quarter of 2016, it has been calculated that Facebook has 1.79 billion monthly active users worldwide. This makes Facebook a vast user database that can be extremely beneficial to you when you’re promoting your business.
With a huge amount of business owners already using Facebook Ads for marketing, there are still some who have no clue about it and some who don’t rely on this method of marketing.
But why don’t we give it a try? It doesn’t even cost much, to begin with.
Demand Generation Over Demand Fulfillment
For the users of Facebook, it is just a social networking platform and certainly not a place for making purchases. Make it a point that people aren’t searching for your product on Facebook.
Users log into Facebook on a regular basis to catch up with the latest events or news going on around them or to just have their share of fun and entertainment. It is a social network where the users connect with their family or friends and have a little fun of their own.
So apparently, they’re not shopping on Facebook.
Now, how will your marketing strategy work through Facebook Ads?
You need to rethink before considering Facebook as a marketplace. Because it is not!
Facebook is not a place to sell, but it is a place to generate sales!
The purpose of your Facebook ad is to grab the attention of your target audience, generate curiosity in their minds about your product and persuade them to redirect to your ecommerce platform. That is how sales can be generated.
The trick here is to stand out from all the other marketers. You need to display your product as something unique that can add value to the life of your Facebook audience so that you can persuade people to make the purchase.
Through Facebook marketing, you can also reconnect with your previous customers and start new relationships with your prospects.
For your ecommerce business, you can set an effective Facebook Ad through the following steps:
Setup a Facebook Page
A Facebook business page allows the online presence of your business. Through your page, you can connect with your audience and engage them with your products or services. Your Facebook page is a chance for you to grow and expand.
For conducting a Facebook Ad campaign, it is essential for you to have a Facebook business page. If you don’t have one, you can easily learn how to create a Facebook page for your business.
It is strongly recommended to maintain a Facebook business page for your ecommerce website and not a Facebook profile. Managing your business on Facebook through a profile can bring you no results.
Facebook profiles are meant for individuals and through that, you will not be able to reach the required amount of your audience. You can also not avail the option of the Facebook ad through a profile.
So, choose a broader and more useful platform, create a Facebook business page!
Create Facebook Ads Based On Your Business
For every marketing effort that you make, there is just one thing that you seek – conversions!
Besides conversions, there can also be a number of other goals that every ecommerce business is trying to achieve like promoting and selling a new product, promoting a festive offer or season sale, etc.
Facebook helps you achieve your business goals by helping you reach the right people. You can design your Facebook advert as per your business using the tools that Facebook provides.
To create a Facebook advert with impact, you can use an interactive design for the advertisement. Facebook also helps you with tools and tips to make your ad better as per your audience.
You can use the tips for writing a compelling ad copy provided by Facebook. This can help you create clear and catchy ad copies based on your business.
Facebook also helps you in choosing the best photos for your ad copy so that you can create an impelling Facebook advert.
To know And for those who are already using Facebook as the marketing platform, you can make your next Facebook Ad campaign much better by using the insights of your previous campaign.
These insights help you work on the loopholes of your last adverts.
To learn more about how to place your ad text and ad picture perfectly in your Facebook ad copy, you can visit our recently published blog.
Reach Your Audience
Use Custom Audience: Through the custom audience feature, you can reach the customers that you already know. All you need to do is upload the contacts of the leads that you want to reach and your Facebook Ad will be delivered directly to them.
The contact information of customers can be in the form of email addresses or contact numbers. Such data can be derived from your website landing pages or app.
You can rest assured that the contacts uploaded with the Custom Audience ad copy are always used in a protected, privacy-safe and anonymous manner.
The custom audience can help boost your conversions manifolds because the customers you’re targeting through this feature are already your leads or qualified leads.
You just need to work through their interest in your business. They need to be targeted for bringing more business as they’re already interested.
You can frame an ad copy in a way to induce your target audience to act on a call-to-action that can ultimately result in conversions.
Target your audience: Before your audience can search for you, make sure that your ad reaches them, through target audience.
With this feature of Facebook Ads, you can select the audience that must see your advert. These are the people who care more about your business and are more likely to take an action.
You can target your audience by choosing the Custom audience based on the location, age, gender, and language etc.
Boost Your Posts
You cannot reach the desired set of the audience if you stay limited to the regular organic reach of your Facebook posts.
Boosting your Facebook posts lets you reach more of your followers and their friends too. You can boost the post to get it delivered to the people you want to reach. Facebook also lets you choose the budget for this.
The post can be boosted as per the amount you select or an amount already selected by Facebook. The payment can be done using a selected payment method. When you schedule to boost your first post, you will be asked to select any of the payment methods.
The best thing about Facebook ads is that these are very reasonable and affordable. You can boost your post through Facebook Ads with just an amount of Rs. 100, to begin with. Off course, the intensity and sphere of your ad depend on the money you’re spending on it.
The more you spend the more people you’ll reach. So you can plan a budget on boosting your Facebook Ads before planning and executing your ad copy.
The good thing about Facebook Ad campaigns is that there is no need of a huge amount of money. You can do well with a few bucks too!
Track Your Conversions
With the help of conversion tracking, you can get the knowledge about who responds to your Facebook adverts and reaches your website through it.
When you track such data, you can record the performance of your Facebook ad and can see who takes the desired action like visiting the website, subscribing to your newsletter, making a purchase, etc.
But for your audience to take an action through your Facebook ad, you need to put a call-to-action.
Specific actions on your website, taken by your audience through the Facebook ads can be tracked with the help of conversion tracking.
With this, you will be able to keep a track of when your customers take an action through your Facebook ads like making a purchase or browsing through the products, etc. This record will help you optimize your ads.
The conversion tracking is done with the help of a small snippet of codes given by Facebook, called the conversion pixel.
The conversion pixel needs to be installed in the HTML of your web page at which you want your audience to visit. If you want to track when your audience is making a purchase, you can put the conversion pixel in the HTML of your payment confirmed page.
The conversion pixel tells Facebook how many people have clicked on your Facebook ad or took the action based on your advert. This information is recorded by Facebook and is showed to you through your ad’s insights.
You can also remarket to your visitors with the help of conversion pixel. As the traffic is tracked with the help of conversion pixel, it records your visitors and you can simply remarket to the same visitors with the help of Facebook ads.
Using the conversion tracking helps you measure how effectively your Facebook ad campaign is going and how you can improve it in the future.
So, if you haven’t tried Facebook ads for your ecommerce business or have put it on a hold, It’s time to reconsider it! In fact, go for it today! This method of marketing can bring you better returns in terms of sale and conversions.
Your target audience is right there, within your reach. All you need to do is grab their attention to bringing business at your ecommerce platform.
In a nutshell, Facebook is not a place to sell your products. It is a platform to generate traffic and conversions on your ecommerce website.
The huge user database of Facebook has proved out to be quite beneficial for the ecommerce website marketers. The audience can be easily redirected from their news feed to your website through any device that they’re using.
But, for the right execution of your Facebook marketing campaign, you need to plan to hit the right spot and do things in the right direction. For the success of your ad campaign, check this list of 10 Do’s and Don’ts for Facebook ads.
Facebook and ecommerce are growing unquestionably and your success as an ecommerce business owner lies in how well you blend these two platforms!
The post How Facebook Ads Can Boost Your Ecommerce Business appeared first on The Inbound & Content Marketing Agency.
