2023-10-02 17:57
Pure Visibility’s Ecommerce PPC Holiday Guide The holiday season is an important time for ecommerce businesses as they face an increase in the number of consumers searching for gift id… Read More
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Pure Visibility's internet marketing blog covers SEO, PPC & more. Read, subscribe and expand your digital marketing knowledge today! Education and commentary on current trends in search engine optimization, digital advertising, and all things digital marketing.
2023-06-01 21:55
Are you struggling with converting your website traffic into actual customers? It can be frustrating to see plenty of visitors, yet sales remain stagnant. The issue could be with your landin… Read More
2023-03-17 15:49
Search engine optimization (SEO) and pay-per-click (PPC) are both highly effective marketing channels when handled correctly. Unfortunately, many in-house marketing teams lack the time or ex… Read More
2023-02-22 21:06
Running pay-per-click (PPC) campaigns on Google Ads can be a great way to drive traffic and conversions, but it can be challenging to measure success and prove ROI to superiors. Many markete… Read More
2023-02-06 18:18
Return on investment (ROI) is a top concern for marketers running digital ads. Yet many of the prospects we talk to don’t have their Analytics set up properly to accurately measure ROI… Read More
2023-01-18 21:52
Organic search plays a significant role in website traffic; according to BrightEdge research, organic search has an average traffic share of 53% across industries. Despite this… Read More
2022-10-25 19:03
Google’s algorithm is designed to sort through and rank billions of webpages and other content “to present the most relevant, useful results in a fraction of a second.” Som… Read More
2022-09-15 13:50
Many marketers only use online videos for bottom of the funnel content like product demos. But leading businesses leverage them throughout the sales funnel and marketing channels in response… Read More
2022-09-11 16:07
Bidding on branded keywords typically yields high click-through and conversion rates with a low cost-per-click, but many marketers don’t know how to use them effectively. This can lead… Read More
2022-08-29 13:30
A website redesign is a significant undertaking for marketers. These projects typically last months and can take a big chunk out of the marketing budget. That being said, they are still wort… Read More
2022-06-08 14:39
How To Build (and Scale) Your Marketing Team Nowadays, digital marketing has become just marketing. Digital is necessary. Digital is mandatory. Digital is quickly changing. To remain competi… Read More
2022-05-09 17:30
Ecommerce companies have to pull out all the stops to stay visible online. Even the most established online retailers can struggle to stand out in the search results when facing stiff compet… Read More
2022-04-27 19:06
Data collection is critical to a successful marketing strategy. The more data a marketer has, the more accurately they can target their campaigns, benchmark success, and make informed decisi… Read More
2022-03-29 13:49
Pure Visibility recently celebrated 17 years in business! Linda Girard co-founded Pure Visibility in 2005 with a mission to build an SEO company that puts results ahead of tactics, in a time… Read More
2022-03-01 20:11
Dentistry is a highly competitive industry on both a national and local level. It can be difficult for dentists to cut through the clutter and become more visible online, especially when the… Read More
2022-02-16 16:31
For many marketers, a website redesign will be one of the most expensive line items in their budget. Website redesigns can run anywhere between $15,000-200,000+, and companies stand to lose… Read More
2022-01-20 15:32
Google’s recent emphasis on page experience means your website performance can make or break your organic visibility. User experience and page speed are playing an increasingly importa… Read More
2021-10-20 15:19
We all turn to Google when it comes to finding solutions to hard-to-solve problems, including the dreadful numerical calculations in physics, chemistry, and mathematics. And while many educa… Read More
2021-10-12 12:13
What Cookieless Tracking Means for PPC With tech giants like Google and Apple embracing a privacy-first approach, advertisers can no longer rely on tracking cookies the way they once did. In… Read More
2021-09-20 18:44
With the year almost behind us, marketers have begun to look ahead and plan their digital marketing strategy. A quickly changing digital landscape — including the rollout of new rankin… Read More
2021-08-09 16:14
Companies serving the healthcare industry can struggle to effectively target their PPC campaigns. Reaching these niche audiences through Google Ads requires marketers to test keywords, campa… Read More
2021-07-02 17:52
SERP Features are essentially any element in the search results beyond the traditional organic webpage listings and Google text ads. SERP is an acronym for Search Engine Results Page. When a… Read More
2021-05-27 14:45
2020 was a year of shifts and changes — but in the world of digital marketing, SEO remains as important as ever. The key to an excellent SEO strategy is being able to stick to the basi… Read More
2021-05-18 18:27
Healthcare is one of the most competitive industries in the United States. With year after year growth, the healthcare industry now makes up more than 17% of the country’s gross domest… Read More
2021-04-28 15:33
Amazon Advertising can be highly effective in helping vendors and sellers stand out in a crowded marketplace and boost revenue.
The post How to Boost Your Revenue on Amazon by Making the Mos… Read More
2021-04-14 17:02
Digital advertising is one of the fastest ways to generate more traffic and sales for your business. Pay-per-click (PPC) also generates the best return on investment in digital marketing. Ac… Read More
2021-04-13 17:55
OK Google… How many times do you hear or use this phrase in a day? More often than you think, probably. Search behavior has evolved so much in a span of a few years. Instead of typing… Read More
2021-03-31 19:21
In May 2021, Google will release an algorithm update that incorporates new signals related to page experience. These new signals, called Core Web Vitals, are part of a larger effort by Googl… Read More
2021-03-17 17:19
Forty years ago, Congress formally recognized the important role women played in the United States with the creation of National Women’s History Week. Six years later it became a month… Read More
2021-02-24 21:16
Whether you’ve set new lofty goals for your marketing team or you're struggling to meet last year’s metrics, working with a marketing agency can help you achieve your goals. Part… Read More
2021-02-02 17:34
If you’ve been in the market for SEO services, you’ve probably read the articles detailing the warning signs of a bad provider: pitches or prices that seem too good to be true, b… Read More
2021-01-20 21:49
Organic search continued to be an important source of traffic for websites in 2020. According to BrightEdge, 68% of online experiences begin with a search engine and 53.3% of all website tra… Read More
2021-01-14 18:32
Do you feel like you don’t stand out when it comes to local search? Are you looking for an easy way connect with your regional audience? If so, Google’s new Google Posts feature… Read More
2021-01-14 17:07
Being a marketer in today’s digital world can be stressful. Whether you’re an entry-level employee fresh out of college or a seasoned professional, marketers are expected to know… Read More
2021-01-14 16:24
Search results on Google often come with a “Cached” page version that can be accessed by clicking the green arrow next to the URL. Clicking “Cached,” will take y… Read More
2021-01-13 13:40
Through our process of developing our Visibility Audit, we worked with dozens of online SEO tools to find the right combination of data points we needed to perform our analysis. Some of the… Read More
2020-12-16 15:19
Resolutions may appear cliche this time of year, but setting goals is essential for improvement. It lets us know where we are now and where we want to go. Many of the goals we all set… Read More
2020-11-16 19:14
Selling products online can open up additional revenue streams for traditional brick and mortar companies. With ecommerce, businesses once confined to local markets can now sell products to… Read More
2020-11-06 17:56
Property management companies often operate in aggressive markets. Properties face stiff competition for organic visibility and a higher cost to advertise online. These companies need to be… Read More
2020-10-21 12:43
In our blog of work from home tips, we outlined some of the ways the employees at Pure Visibility have set up a successful work from home routine by doing things like setting regular hours… Read More
2020-10-07 08:22
Property management is a highly competitive industry, particularly in local markets like college towns. It can be difficult to cut through the clutter with a pay-per-click (PPC) campaign in… Read More
2020-09-14 18:53
Whatever stage of the pandemic your state is in, if you’re brick-and-mortar businesses, you face some tough promotional problems: How do you let your customers know if you’re ope… Read More
2020-09-01 11:30
National companies can struggle with brand perception in local markets when a lack of community-specific information frustrates potential customers and creates a preference for hometown comp… Read More
2020-08-26 16:16
Amazon is the largest ecommerce platform in the United States, making up 49% of the market in 2018. But standing out in such a crowded marketplace can be hard. Ecommerce companies that use A… Read More
2020-08-04 15:10
Ecommerce companies face an uphill battle when it comes to online visibility. Amazon and other market leaders have strong domains and thousands of pages, making them hard to outrank in the s… Read More
2020-07-23 13:58
When economic times are tough, and sales are declining, you may be tempted to cut your marketing budget in a bid to save money. This strategy may yield some short-term savings, but when you… Read More
2020-07-01 11:56
Innovative ideas can change the world — but only if people know about them. Companies offering new products or services often struggle to advertise online because no one knows to look… Read More
2020-06-15 17:28
In today’s digital world, being visible online is critical to your marketing success. According to BrightEdge, 53% of web traffic comes through organic searches and 15% through paid ef… Read More
2020-05-04 14:08
There’s a lot going on in the world to fuel an abundance of anxiety. The last thing you need as a marketer trying to keep your business afloat is more added to your to-stress-about lis… Read More
2020-04-05 15:55
Most of us here at Pure Visibility are parents—it’s one of the reasons we have such a flexible work environment. If your kid is sick or there’s a snow day, working from hom… Read More
2020-03-26 17:56
With the spread of COVID-19, many employers are making the shift to a remote workforce. To help, we’ve highlighted some of the top telecommuting software in this post, including helpfu… Read More
2020-03-15 20:52
Whether you’re newly-minted telecommuter or an old pro at this, there are definitely more of us today than a few weeks ago. If you’re working from home for the first time, you ma… Read More
2020-03-02 14:54
We’ve worked with many companies who were frustrated by the results of their content creation and wonder if it is truly worth their team’s time and effort. We’ve helped tho… Read More
2020-02-17 14:51
In the past year of conducting Visibility Audits for our SEO clients, we’ve uncovered a pattern of SEO mistakes that are hurting their websites’ digital visibility—whether… Read More
2020-01-31 16:45
There are many SEO tasks that are less resource-intensive but still produce excellent return for your efforts. If you have a small budget and want to try SEO, you’ll get the biggest ba… Read More
2020-01-23 17:10
As marketers, we know there are best practices we should be following to drive results, but these strategies are often put on the back burner as we focus on getting through our day-to-day wo… Read More
2019-12-18 16:16
As the year comes to a close, we want to thank our readers and subscribers for their continued interest in our take on digital marketing. We’ve shared lots of great insights on our blo… Read More
2019-11-18 20:03
There are many misconceptions around digital marketing — what it entails, what gets the best results, and what you can expect in terms of return on investment. And two of the biggest m… Read More
2019-10-22 15:05
Perhaps you’ve tried SEO before with less-than-stellar results. Or maybe you’re finding it hard to justify the expense in an ever-tightening marketing budget. And, if your Google… Read More
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