Ted Baker is launching a new site in collaboration with Big Commerce to increase its sale on online platform.

The new marketplace will help Ted in managing its global presence from a single store and also streamline day to day back end employee operations.

All of Ted Baker’s 12 regional storefronts will be localised, with shoppers able to browse in their preferred language such as English, French, German and Spanish and make purchases using their preferred currency including pounds, dollars and euros.

“With its scalable yet robust platform, BigCommerce and its supporting partners created a custom-made solution that simplifies backend complexities, showcases our high-end product offering and enhances the customer journey as we continue to expand into new markets.”

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