2023-03-03 09:09
Do you know what works when it comes to business-to-business (B2B) lead generation? In this upcoming article, we’ll break it down into understandable steps. Below, let us explain some… Read More
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MediaGroup World Wide is an independent group of niche-focused marketing agencies that deliver International Performance Marketingâ„¢ for companies in a diverse set of industries. Our agencies bring two decades long experience and in-depth marketing knowledge to companies. MGWW agencies help clients with Digital Marketing, Strategy, Creative, Media Buying & more.
We write expert blog posts to share knowledge.
2023-02-16 08:25
It is essential that businesses use relevant and up-to-date software to understand the complex journeys of their customers and how their marketing campaigns are doing.  &hell…Read More
2022-12-07 09:27
With the world becoming more interconnected than ever, social media is now a vital way for businesses to engage with current and potential audiences. According to Smart Insights, 59% of the… Read More
2022-11-18 09:07
When it comes to paid advertising campaigns, marketers need to keep track of who has clicked or interacted with a particular ad. In the past, this was done by giving all the credit for a con… Read More
2022-11-04 09:06
Why you don’t want to be disfellowshipped
Let’s be honest. The World Cup is an event that hardly any advertiser wants to be excluded from. Speaking of brands now, not everyon… Read More
2022-10-20 06:03
There’s no doubt that podcasting has been booming – it is sure to stay. This is partially due to its convenience – podcasts can be listened to anytime and anywhere, even wh… Read More
2022-10-14 08:28
In this digital age, marketers are moving away from traditional methods to automated solutions when it comes to executing paid advertising campaigns. This has allowed campaigns to be more ta… Read More
2022-08-12 09:18
Marketers typically rely on free marketing tools like Google Analytics to monitor campaign spending and report success. It’s not immediately obvious how these services are profitable… Read More
2022-07-26 11:06
The financial industry is one of the largest economic sectors in the world, and all parts of the global economy rely on its smooth functioning. From a marketing perspective, finance companie… Read More
MediaGroup And Conv.rs Team Up To Provide Companies With A Full-funnel Customer Acquisition Strategy
2022-07-18 08:02
MediaGroup Worldwide, the international marketing agency, and user engagement platform Conv.rs are launching a partnership to provide users with a holistic lead generation experience, thus c… Read More
2022-04-29 07:06
Do you hesitate between paid and organic social media? Or do you run one of them and hesitate whether to invest in the other one? This POV will help you answer this question and highlight so… Read More
2022-04-07 12:09
With more than 1 million online B2B buyers, is it time to consider showcasing your products and services on Amazon Business seriously?
We look at the Amazon B2B marketplace and discuss all y… Read More
2022-04-07 11:51
Google is the king of search. If you have a business or website, you understand your rankings on Google can make or break your business. The majority of people who use the internet as their… Read More
2022-04-07 11:30
We measure the success of a business by the number of customers it has. But this isn’t always as easy as it sounds. In the digital age, customers are everywhere, and they’re will… Read More
2022-03-09 06:58
Attention is one of the most valuable things a consumer or social media user can give your business. It’s also the prerequisite for getting followers, generating awareness, and making… Read More
2022-02-09 08:13
With the growing digitization of advertising comes perils of ad fraud and instances of over-information. These can paralyse marketers in their decision-making. As advertising across all onli… Read More
2022-01-31 08:15
When running a campaign, it is essential to consider the different media platforms you can use. A multi-layered approach will ensure your ads reach potential customers. They’re more li… Read More
2022-01-31 08:06
Have you ever wondered how CPM can affect your ad performance?
Many marketers try to buy the cheapest impressions to meet the expectations of their customers, but is this a good strategy? Is… Read More
2022-01-26 08:16
When it comes to bidding on brand terms, there is a question that has come across the minds of all PPC specialists: should I pay money for brand keyword clicks if the brand is already rankin… Read More
2022-01-19 08:01
When companies decide to make customers do things they could solve, but choose not to, they are in effect externalising their own cost. Don’t make your customers pay for your reduction… Read More
2021-12-29 09:55
As we look back on the events that have taken place in the SEO industry in 2021, we can see that Google has put in much effort to make the search engine landscape safer and more user-friendl… Read More
2021-12-28 06:00
The retail and eCommerce omnichannel consumer journey comprises numerous touchpoints. Among all, digital remains a significant touchpoint before a visit to a physical store since omnichannel… Read More
2021-12-24 08:56
I am writing this post due to the copious inquiries about the latest and upcoming updates of the Google algorithm.
Every year, I see more and more topics and questions on the above, both fro… Read More
2021-12-21 14:31
With 2022 ahead, Pinterest shared another list of predictions about ‘trends’ in the coming year. It appears you may find a little bit more there than just knowledge about what pe… Read More
2021-12-13 12:00
On the surface, marketing to Gen Z may seem like a difficult and specialised task. With stereotypes such as their short attention spans and newfangled ideas that are impossible to grasp, com… Read More
2021-11-24 10:03
While browsing the web, you have certainly noticed, more than once, banners that contain video or agile animations. They might have been the reason you were inclined to stop and take a close… Read More
2021-11-22 09:04
With over 84 million monthly users, Yandex is considered to be the most popular search engine in Russia, covering more than half of the Russian search market. It is also used in other CIS co… Read More
2021-11-15 07:37
When it comes to high-quality SEO strategies, the chicken and the egg arrived at the same time. Many website owners get stuck when deciding who they should please more: Google or their users… Read More
2021-11-03 11:26
Negative SEO is the malicious malpractice of attacking a competitor’s good standing with their audience and their hard-earned spot on the SERP. It is precisely what it says—the o… Read More
2021-10-28 07:20
The struggle to gain page visibility on Search Engine Results Pages (SERPs) has never been more relevant than it is now. With billions of pages being born each day, it is hard not to feel a… Read More
2021-10-27 09:20
One of the bigger challenges companies face when they take their business online is visibility. Particularly, the lack of it.
With millions of web pages floating around Google, it feels impo… Read More
2021-10-18 10:20
Opting for Evergreen Content (EGC) as part of an effective SEO strategy is not an either/or scenario. You can proceed with your existing content plan AND introduce an EGC strategy for genero… Read More
2021-10-11 12:12
Did you start humming the ever-popular lyrics from Barbara Streisand’s song dubbed ‘Evergreen’ as you read the title? Classic melody, indeed.
It’s still at the top of… Read More
2021-09-10 10:58
On 31 August 2021, Google announced changes to their Search ad type. After 30 June 2022, responsive search ads (RSAs) will become the only Search ad type to be created or edited in Search ca… Read More
2021-09-10 10:58
On 31 August 2021, Google announced changes to their search ad type. After 30 June 2022, Responsive Search Ads (RSAs) will become the only search ad type to be created or edited in search ca… Read More
2021-09-09 08:43
Natalie Ng is our Head of PPC and Asia at MediaGroup. She has an MA from the University of Warwick in Electronic Business Management and has worked in digital agencies in London and Hong Kon… Read More
2021-08-13 11:32
If you consider your website content news-worthy—whether it’s current global news or industry-related—you need to know how to show up on Google News.
Does getting into Goog… Read More
2021-08-13 07:42
Digital marketers know that they must stay one step ahead of the rest in understanding Google algorithms, core updates, and new features to succeed in this highly competitive industry.
To be… Read More
2021-08-05 13:41
In the era of machine learning, Google Smart Shopping takes eCommerce to the next level by its power of 100% automation. Unlike standard shopping campaigns, Google Smart Shopping saves adver… Read More
2021-07-22 07:16
From the 6th of September, Google will begin enforcing New Certification Requirements for Financial Services Advertisers in the UK.
This will take place based on the policy changes planned f… Read More
2021-06-24 11:22
Many companies are aiming to expand into the German-speaking market, particularly through targeting German-speaking business professionals. In addition to using LinkedIn Advertisement, it is… Read More
2021-06-21 09:46
Google introduced Core Web Vitals on May 28, 2020. These critical new ranking signals aim to further streamline the overall user experience journey by evaluating and measuring the speed, vis… Read More
2021-05-20 09:28
Despite the economic softening caused by the global pandemic, experts estimate that Chinese B2B trade will continue to grow 30% annually to 350 billion by 2024. By embracing digitalisation… Read More
2021-05-20 09:23
Lukasz Szkobel, our Head of Display, sheds some light on the possible scenarios.
The end of the cookie era is approaching – we are all aware of it.
However, we are still discussing the… Read More
2021-04-14 11:11
After all their efforts in search engine optimization (SEO), many clients ask the question: “Can I stop running PPC if my organic ranking is high enough?”. It is understandable b… Read More
2021-03-29 10:39
Under this rule, FB didn’t allow images for advertising to have more than 20% text surface. The news of removal was officially announced just a few days ago. Magdalena Drzewicka, our h… Read More
2021-03-29 10:36
Earlier last year, Google Ads introduced automated recommendations for paid advertisements, including keyword bidding, new ad copies, budget changes and bidding strategy. These recommendatio… Read More
2021-03-29 10:34
In the latest updates Apple announced major changes to data tracking permissions in the upcoming update of iOS14, due to occur early in 2021.
How will advertisement on social media platforms… Read More
2021-03-29 10:30
2020 was a monumental year not only for society but also for advertisers with major changes in day-to-day lives. Facebook has named 4 key challenges, that advertisers will most likely face i… Read More
2021-03-29 10:26
There is a major change coming for PPC advertising with Google. They have announced that by July 2021, some of the ways in which search ads are targeted won’t be available anymore. In… Read More
2021-03-29 10:17
“Time and time again I see advertisers make one big mistake when media planning. They invest only in low funnel campaigns. It might be the right strategy in the short run, but choosing… Read More
2021-03-18 14:50
The popularity of voice searching has greatly increased in recent years, and this trend will continue to gradually change the SEO industry. The reasons are simple; for the typical user, spea… Read More
2020-06-23 12:27
For us SEO and marketing in general is a low priority area. Why should we invest in SEO, if it requires long-term investment for profit?
SEO is an investment. And like every good investment… Read More
2020-06-23 12:27
When we talk with our potential and current clients, we often hear very similar or even the same SEO questions and quandaries. Therefore, we decided to collect them all in one place and enga… Read More
2020-04-07 12:23
“As the global leader in robotic automation it is important for us to work with an agency that can provide worldwide coverage and deliver on our business goals; MediaGroup has certainl… Read More
2020-04-07 06:56
For the last six months, MediaGroup’s team of specialists have been consulting an under-digitized company, helping them kick in the door to online sales.
The Danish owned clie… Read More
2020-04-01 07:25
For several years, we have been working with a major Danish luxury brand. They are one of the leading brands in the home fashion industry with an annual turnover of more than 1 billion DKK… Read More
2017-04-17 09:37
It’s an utopian dream to think that all advertising should be interesting and people will enthusiastically spend their time and attention on it. Just not going to happen. Still, t… Read More
2017-04-11 14:59
Consumer behavior has changed forever. Online avenues allow your customers to get what they want, when they want. And if your company doesn’t provide a way, someone else will. Cas… Read More
2017-04-05 07:08
Co-op advertising is when brands partly pay retailers for the cost of advertising the brands’ products locally. It is an inducement – together with in-store displays, credit term… Read More
2017-03-28 07:20
Let’s get something out of the way. Influencer Marketing is not a difficult to grasp marketing concept. It is basically like a sponsorship. You sponsor someone with a following on Inst… Read More
2017-03-24 10:03
If you think about most major industries, over time the companies offering products or services go from being generalist to specialists. They start off offering a major product and literally… Read More
2017-03-09 15:20
If you run marketing for a high-end brand, the typical idea of a successful advertising campaign is one where you ‘reach’ as many of your target audience as possible. Online, tha… Read More
2017-03-01 13:18
We all heard about the studies that show it is cheaper to keep a customer and increase your earnings on them, instead of getting new customers. In my mind, the key metric that shows if a cli… Read More
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