What makes a good corporate video in 2023?

If you’ve clicked on this article then you’re here to improve your business’s Corporate videos in 2023! In this article we’ll break down all you need to know about the latest trends in corporate video and how to make the most effective video content for your business.

What is a corporate video?

Before diving into the 2023’s corporate video trends, it’s worth quickly revisiting what a corporate video is and what it should be looking to achieve. In a nutshell, corporate video refers to the process of creating professional video content for businesses and organisations with the primary goal of conveying a message, showcasing products or services, or achieving specific marketing objectives. These videos can take various forms, including promotional videos, training videos, internal communication videos, and more. Basically, you’re showcasing specific elements of your business with slick video content that reflects your brand.

Now, lets take a look at how to create the best corporate video in 2023!

Corporate Video Trends in 2023 

Corporate videos are a powerful tool connecting your businesses to your target audience, and in 2023, several trends have emerged that are shaping the landscape of corporate video. Staying ahead of these trends can help your business create impactful, high quality and engaging videos. There are various types of Corporate Videos and some of these trends will work better for some businesses than others.

Here are some of the key trends you should implement in your next video marketing campaign to get the best results:

Short-Form Videos for Social Media

Short-form videos, often under 60 seconds, are gaining popularity on social media platforms like TikTok, Instagram Reels, and LinkedIn Stories. These bite-sized videos are ideal for capturing attention quickly and conveying concise messages. We all know people’s attention spans are growing shorter, so the snappier your videos are the more likely they are to be seen and connect with your target audience. They make for great corporate videos when executed correctly.

Interactive and Shoppable Videos

Interactive videos allow viewers to engage with the content, making choices that affect the narrative. Shoppable videos take this interactivity further by enabling viewers to make purchases directly from the video. You can find these features on virtually all of the most popular video-based social media platforms. Instagram and TikTok specifically make it incredibly easy to tag products. If you sell products or if your video is selling products then be sure to register them and tag them in all of your content. 

Virtual Reality (VR) and Augmented Reality (AR)

VR and AR technologies are being used to create immersive corporate training experiences, product demos, and virtual tours. These technologies offer a unique way to engage audiences and provide hands-on experiences. You’d need to engage with a video Production company that offers virtual production services in order to create effective virtual reality content.

Authentic and Personalised Content

The best corporate videos are the most authentic ones. Audiences respond well to videos that showcase the human side of a company culture, such as employee interviews, behind-the-scenes glimpses, and stories of corporate social responsibility. If they feel like they’re being sold to or used to promote your company they’re not likely to engage with your business video. But, if you can make your corporate videos relatable and human they’ll stand a much better chance of being successful. 

Sustainability and CSR Videos

With growing environmental concerns, corporate social responsibility (CSR) and sustainability company videos are becoming increasingly important. These videos highlight a company’s commitment to eco-friendly practices and ethical business. However, it’s important to get your CSR strategy in place before committing it to video. It sounds obvious but some won’t!  

Livestreaming and Webinars

Livestreaming continues to be a valuable tool for engaging with audiences in real time. Webinars, in particular, are used for thought leadership and educational content. Putting on live virtual events and hybrids events like these are great ways to engage with your audience and bring the human side of your brand to the forefront. 

360-Degree Videos

360-degree videos provide an immersive viewing experience, allowing viewers to explore a scene in all directions. They are particularly effective for virtual tours and product showcases. We recently created 360 training videos for the NHS to allow for more accessible training programmes. However, 360-degree videos can be used for a variety of purposes, including creating virtual shopping spaces, immersive rooms and more.

Data-Driven Content

Using data analytics, companies can personalise video content to individual viewers, delivering tailored messages and recommendations. If you’re not using your data to inform your brand videos then you’re missing out on insights that could optimise your content and drive much more traffic than you’re currently seeing. When planning your next corporate video use as much data as you can to inform the content.

Employee-Generated Content

Employee-generated content involves staff in creating videos, which can be more relatable and authentic. It fosters a sense of community, they can build trust and can be used for recruitment and internal communications. Corporate videos like this have been doing incredibly well on TikTok, it’s definitely a trend worth getting involved in. Sometimes they can be more effective than professionally made marketing videos, but its best to have a combination of both employee generated and high quality content to keep your audience engaged.

These trends are great examples of content reshaping corporate video, offering new opportunities for businesses to engage with their audience effectively. Incorporating these trends into your video strategy can help your corporate videos stand out in 2023.

Preparing for Corporate Video Production

Before embarking on your corporate video journey in 2023, thorough preparation is essential. Here are the key steps to consider before getting in touch with a video production company:

Identifying your Target Audience and Goals

Define your target audience: Understand who your video is intended for. What are their interests, pain points, and preferences? This should be a part of your wider marketing strategy.

Set clear goals: Determine what you want to achieve with your video. Is it to increase brand awareness, drive website traffic, or boost product sales?

Scriptwriting and Storyboarding

Craft a compelling script: Your script should convey your message effectively. Focus on storytelling techniques that engage and resonate with your audience.

Storyboarding: Create a visual storyboard to plan your shots and scenes. This helps ensure that your video flows smoothly and delivers the intended message.

Planning for Equipment and Locations

Select the right equipment: Choose cameras, lighting, audio recording devices, and any necessary props or accessories based on your script and budget.

Scout locations: Determine where you’ll shoot your video. Ensure that locations align with your script and message. Secure any required permits or permissions. Or… hire a professional video production company to do all of this for you – it’ll make your life so much easier! 

Assembling the Right Team

It’s highly unlikely that you’ve got an in-house video production team, so hiring a full service video production company is the best choice when planning a corporate video. A good video production company, like Media Borne, will act as an extension of your marketing team, guiding you through the entire process from pre-production, production and post-production. They’ll have a team of experts, like directors of photography, producers and editors, ensuring your video will be of the highest possible quality. 

By thoroughly preparing for corporate video production, you set the stage for a smoother and more successful filming process. This preparation phase is crucial in ensuring that your final video aligns with your goals and resonates with your target audience.

Ready for your next corporate video production?

We’ve delved into the trends shaping corporate video in 2023, from immersive storytelling and interactive content to the growing influence of sustainability. These trends are not mere fads; they represent the changing expectations and preferences of audiences.

Remember, at the heart of all successful corporate videos is a deep understanding of your audience, clear communication of your message, and a commitment to quality. By integrating these trends into your video production processes, you’re better equipped to engage, inspire, and connect with your viewers in 2023 and beyond. Embrace the future of corporate video production, and your audience will undoubtedly follow suit. If you’re looking some inspiration we’ve created an article filled with the best corporate video examples of 2023.

If you’d like to get the ball rolling on your next corporate video project today, feel free to give us a message. Media Borne are a full service video production company based in Newcastle and operating throughout the UK. Check out our services and get in touch today for a chat about your next creative project.